• Creating and searching for unique sales funnels in Telegram, Meta, testing new traffic channels;
• Identifying the needs of potential customers through CustDev interviews and making recommendations on product functionality;
• Management and development of the e-commerce community: work with influencers, content team;
• Analyze the competitive environment and industry trends, develop recommendations for digital strategy and product;
• Management and control of contractors and teams: traffic, design, technical specialists - in the areas of creating sales/marketing funnels;
• Weekly reporting, control of contractors and partners by KPIs.

• Control of advertising campaigns in Google Ads, Facebook Ads;
• Working with Web and mobile analytics, monitoring indicators and taking measures to increase them;
• Control over the work of contractors: designers, PPC specialists, ASO agency, CPA partners (search for new partners);
• Building positioning for different types of target audiences and developing marketing plans and activities to stimulate sales;
• Working with the loyalty and motivation program for users;
• Working with product reviews and ratings, improving the image component;
• Organization of an email campaign to inform and return customers;
• Administration of the company's website and social networks;
• Preparation of reports, formation of media budgets and media plan.

• Management of all communication channels of the company (online and offline);
• Management of the marketing team of the department (up to 7 specialists);
• Budgeting marketing activities in regions (more than 30 regions);
• Development and implementation of a marketing strategy: analysis of target audience, targeted use of various tools for the audience;
• Analysis and control of advertising campaigns by region;
• Implementation of the stated target marketing indicators (KPI);
• Responsibility for the result: the effectiveness of advertising campaigns and marketing results (ROMI).

• Creation and publication of content on sites and social networks (facebook, instagram);
• Moderation and work with comments on social networks;
• Organization of site development: coordination of design, tasking to specialists, monitoring of tasks and deadlines, filling content;
• Launch and promotion of advertising campaigns on social networks and search engines (facebook, instagram, google ads);
• Preparation of reports on digital promotion;
• Development and holding of contests, challenges, flash mobs;
• Drawing up a media plan for a week, a month;
• Monitoring social networks for risks;
• Development of proposals for leveling identified risks;
• Photo and video development, photo montage (Photoshop, Lightroom);
• Writing TOR for contractors and communication with them on the creation of content for the digital direction;
• Verification and setting tasks for departments that are also involved in digital communications.

• maintaining ongoing advertising projects;
• cooperation with regional stores;
• communication with related departments, maintaining a full document flow;
• stock planning with partners;
• planning of shares within the network;
• effective communication with various contractors (production, design agencies, promotional agencies, etc.);
• Monitoring the advertising activity of competitors;
• analysis of the results of marketing campaigns, performance evaluation;
• planning an annual marketing budget;
• placement and control of advertising planes.

• maintaining and monitoring the implementation of ongoing customer projects, coordination of all types of work;
  
• responsibility for the result;
  
• control of advertising campaigns in Adwords, Facebook;
  
• analysis of the effectiveness of contextual advertising;
  
• analysis and control of SEO contractors;
  
• statement of technical tasks for designers;
  
• analysis of the results of promotions, including an assessment of their effectiveness;
  
• Development of Internet marketing strategies for the development of customer sites;
  
• development of business processes of the agency, the formation of the cost of services;
  
• making proposals on the development of the agency and their implementation;
  
• participation in the selection of personnel.
  

setting tasks for specialists and monitoring their implementation;

• application of knowledge in the field of contextual advertising, multimedia advertising, content, SEO, e-commerce;
• maintaining a full sales cycle of paid portal services;
• reporting, analysis of work results, sales planning;
• development and maintenance of long-term trusting relationships with customers;
• preparation of commercial offers;
• analysis of customer sites;
• making recommendations to improve the performance of sites;
• the development of the client's online business, namely the growth in turnover as a result of the proposed and implemented work;
• increase website traffic;
• improving the effectiveness of the proposed promotional activities;
• accompaniment of current customers, business correspondence.

• advertising in the regions;
• search for contractors / advertising media;
• control of advertising;
• planning the annual advertising budget, monitoring its implementation;
• analysis of the effectiveness of advertising media;
• control of the external design of the offices;
• search for new non-standard promotion channels;
• Monitoring the advertising activity of competitors.

• conducting advertising and marketing projects of clients;
• preparation of commercial offers;
• maintaining communication with customers;
• participation in tenders;
• work with contractors;
• conducting statistics and reporting, its analysis;
• the expansion of the customer base.

• contractual activities;
  
• market research;
  
• maintaining a customer database;
  
• work with regulatory documents, selection of a regulatory framework for enterprises.
  
• negotiation;

• conducting work with the client from the beginning of cooperation;
• participation in tenders, conducting tender documentation;
• complete warehouses with related goods;
• maintaining records and databases;
• execution and control of accountable documents;
• drawing up various types of contracts;
• counseling clients;