Building trade marketing basics in 20+ countries, responsible of IAP plans and trade spends of the countries. Creating execution plans & POSM set’s for 20+ countries and 5+ brands. Providing central support in building local trade marketing related capabilities and solutions - via development of IAP, POSM sets, trainings, workshops and participation in building local projects.Creating Trade Marketing development roadmap such as PICOS for 20+ country with differentiated due to country base analysis with building country segmentation to set a correct investment model and KPI's for the countries. Built a POSM investment strategy model.

KEY PROJECTS
-Country Segmentation Model;Developed roadmap for 20+ focus countries with differentiated investment model by analysis from country responsible comments, volume and global data figures.

-POSM Investment Strategy Model;Developed a model based on available Brands, Channel & Occasion priorities, Outlet visibility priorities such as in-door / out-door and country segmentation group. Due to all of the figures model suggest a POSM set. Can be improved with a AI based platform by country specific needs.

-PowerBI POSM Report automation; Budget spending reports by regions,countries and distributor/dealers automated to increase the awareness and visibility of the POSM spendings.

Department budget planning with analyze the costs and expenses, budget allocations to be decided. POS materials year plans to be established and performance tracking for effective field POSM execution. POSM material distribution and ordering project lead. Innovative POS materials to be found. Responsible for digitalization of the Trade Marketing Operations department.

KEY PROJECTS

United Nations Global Compact 09.2019 – 08.2020

Young SDG Innovator; Collaborating and accelerating with organizations, to create business innovations towards the Sustainable Development Goals (SDGs). Engaging in accelerated learning opportunities that include online and in-person workshops, case studies, company visits and forum discussions.Connecting with other business units and collaborate on innovative projects relative to the companies and industries. Building work relationships through coaching, mentoring and peer-to peer networking opportunities and learn from some of the brightest minds working on sustainability and innovation from around the world.

Built 2019 cooler strategy with outlet based targets. Created cooler penetration support strategy to be digitalized with portal for sales team. Moved loyalty platform under Salesforce infrastructure,created AI based rewarding for outlets to enhance execution strategy collaboration between outletowners and sales team. Built neuro-marketing gamification model under loyalty platform to increase brand message WOM effect and to increase loyalty platform daily usage.

KEY PROJECTS

*CRM/Efesliyiz.biz Moved loyalty platform under Salesforce. Created new campaign methods bounded with gamification, built AI based execution rewarding method strategy, transformed portal from branded website to neuro marketing loyalty platform. Built a project to enhance communication between outlet owner and sales rep. with loyalty platform messenger.*COOLER STRATEGY First time in company history created a outlet based cooler strategy to link cooler order amounts and execution strategy. Demands based on the strategy needs and given cooler penetration targets to each sales team to ensure execution performance tracking.*COOLER SUPPORT PORTAL Built portal from zero for the sales team to move campaign on a digital platform. Each sales rep. can see the rewards through platform outlet based, they can track the budget and outlet amounts from dashboard. Each sales team member can be tracked via the cooler support platform.

Experienced in Off-trade execution with established ROI based project management andsegmentation based strategy planning.Created Off-Trade strategy plans and reached results as pull focused budget resource allocation,reached +5,0% ROI and gained +2,0 points of MS with field execution team (400+) projectmanagement for pull actions and merchandising activities to change consumer behavior atchannel. CRM portal Efesliyiz.biz management with %80 customer login accomplishment &customer loyalty reach with 15 rewarding campaign via brand story questionnaires and sell-outpush actions. Analyzing channel with deep dive understanding via Nielsen report, SAP sell-outdata and field execution reports, to take action at right region with right project.

KEY PROJECTS

-SALES SUPPORT TEAM 400+ agency organization, 56 cities in Turkey; Segment based outletselection, fully responsible on field team organization management and evaluation.

-CRM/Efesliyiz.biz Portal branding, executing campaign methods, big data analyze, increasing brand story reach coverage via portal, creating positive impact on sell-out with portal actions.

-MERCH TEAM In/Out door outlet merchandising executions with segmentation based effective POSM sets distribution and placement. Creating field execution reports to analyze execution and improving POSM material effectiveness.

Trade Marketing Field Specialist /01.11.2015 - 01.04.2017

Created regional plans and executing occasional plans. Regional data analysis, occasional activities to reach targeted market share at each region. Region-based CRM-Loyalty actions.Planned and completed field marketing campaigns after conducting preliminary research Monitoring industry trends and competitor activities Monitored and reported field marketing campaigns Reported weekly/monthly on the status of field marketing activities Monitored sales team field executions and conducted executions via PICOSA regional approach, big data analysis via Nielsen Report & SAP Sell-out data. The team leader of the full census field market research

Trade Marketing Specialist / 01.05.2015 - 01.11.2015

Evaluated the sales executions plans via market share field research as a full census team leader.To make full census field research, creating reports and presentations at GM level to reach potentials of the area and effectiveness of the field actions.Developed and executed retail-specific go-to-market strategies in coordination with marketing Communicated product value and benefits to external partners Worked with teams to develop an account-specific playbook for key releases Provided retail customer feedback to internal teams Monitoring and analyzing sales performance by retailer Recommending strategies for improving performance Reporting on competitor’s movements and/or opportunities Worked with Marketing to develop selling tools Used sales/forecast trends to make build and inventory management recommendations Identified opportunities and risk to ensure accuracy in forecast reporting Channel inventory monitoring and analysis Provided weekly variance analysis by customer and SKU

Schedule meetings and presentations with customers

Create, plan, and deliver presentations on company products

Track all sales activities in the company SAP system and keep current by updating account information regularly

Negotiate investment contracts with customers

POSM execution via PICOS

Tracking daily area sales budget

Develop strong, ongoing relationships with customers

Coordinate with other team members and departments to optimize the sales effort