Developed and introduced product-marketing strategies to reach sales, marketing, and business objectives.

Managed the budgeting process.

Introduced strategies to sales and field force teams and controlled implementation.

Managed product range, price strategy, margin, profitability, positioning, pricing, and promotion of product groups within the entire brand portfolio.

Created integrated launch plans: product timing, positioning, distribution, promotion, and pricing for all product groups.

Developed joint business planning with customers regarding product range, price positioning, trade marketing, in-store activities, digital, e-commerce projects, and sales targets

Developed and implemented an e-commerce strategy.

Developed and implemented the HANSA brand strategy for 2021, which led to growth in Mkt share and Brand Awareness.Launched an in-store monitoring program.

Developed and provided training programs (Sales standards and strategies).

Provided ongoing coaching to the Sales and Field force team to achieve company’s KPIs.

Developed and successfully implemented field force strategy, including sales volumes by channels, coverage, profit margin.

Reinforced field sales team (6 regional managers, 20 supervisors, 50 promoters), effectively cooperated with other Whirlpool departments. Developed and Implemented a KPI system for Field Force Team which resulted in total profit growth, driven by a focus on sell-out of high-margin SKUs and supported by educational programs for the sales team.

In-charge of local researches projectsLeaded the process of motivational system development, followed by the implementation for the field sales department.

Launched in-store monitoring program for different trade channels (retail, independent stores, kitchen studios).

Managed Terms & Conditions project for independent channel.

Managed and motivated field force team (18 supervisors, ESR's, merchandisers)Leaded multiple projects.

Developed and implemented In-store monitoring programs (Global and Local Solutions)Developed and implemented In-Store visibility tools (planograms, task manager, 5P store check process) to achieve excellent in-store visibility.

Ensured the process of training system development (Training programs: from 1- st step in the Company to Trainer in the Field)

People management (staff turnover reduced from 40 to 15%).

Developed and implemented motivation tools Focused on effectiveness and efficiency coverage

Managed the business in East Region (ATB, Eva, Varus, Prostor) including responsibility for Sales, Margin, Market Share, etc.Responsible for 6 National customers (Tavriya-V, Kopeyka, Billa, Epicenter, Novaya Liniya, Evrotec), grew the business 23% vs. LY

Lead of project T&C for discounter channel Developed and implemented special projects for business growth and optimization (Logistics/Promo activities/successful launch of new products), analyzed sales, controlled ROIDeveloped and implemented joint business plans (sales plans, investment level, promo activations, OSA projects) for each chain

Built successful collaboration with distributors, controlled KPIs (sales results, stock level, brands’ position)Managed the team of 2 Key Customer Specialists and 12 merchandisers