- Developed sales plans for primary and secondary sales across various channels and product assortments.
- Continuously evaluated sales performance, identifying trends, risk zones and growth points, provided forecasts.
- Analyzed sales deviations to determine growth opportunities and set target goals.
- Monitored and analyzed the effectiveness of special activities, assessing their impact on the overall forecast and providing recommendations for adjustments.
- Optimized sales forecasting approaches to improve accuracy and responsiveness to market changes.
- Prepared reports, conclusions, and recommendations as part of plan-fact analysis.
- Collaborated with relevant departments within the sales planning process, identifying production capabilities and factors affecting plan execution.

Philip Morris Sales and Distribution | May 2021 - May 2024
- Provided regional management and field force with important information on market dynamics, sales performance, and distribution metrics.
- Contributed to the development of short-term and long-term sales forecasts by analyzing historical sales data and key market trends.
- Supported the preparation and planning of field force operation periods.
- Played a key role in the development, monitoring, and maintenance of reporting to track progress in achieving operational goals.
- Delivered analysis and recommendations to improve the effectiveness of investments.
- Developed an accurate market share estimation model, significantly simplifying the process and improving the quality of operational decision-making.