Работал в 5 компаниях 4 года 4 месяца
Реклама / Маркетинг / PR-услуги, IT, Медиа / СМИ, Торговля розничная / Retail
Head of Digital Content
MIA Studio
Реклама / Маркетинг / PR-услуги
3 года 5 месяцев
07.2022 - 12.2025
MIA Studio - boutique creative studio specializing in YouTube consulting & scaling media channels
- Applied data-driven growth systems, delivered 2?–5? gains in views, watch time, and revenue, increased ad and sponsorship value;
- Fixed inconsistent content quality, led daily creative oversight, ensured scripts consistently reached 10K+ views, boosted CPM earnings, and ROI per video;
- Accelerated slow KPI growth, implemented 90–180-day growth frameworks, achieved 2?–5? KPI lifts, reduced time-to-monetization across channels;
- Streamlined global teams across 10 countries, optimized workflows for writers, editors, and designers, enabled 5B+ total views, expanded revenue, and brand reach.
Content Strategy Lead
FintechGraden at DashDevs
IT
4 месяца
08.2025 - 11.2025
FintechGraden at DashDevs - a media platform for founders, execs, and product leaders
- Doubled YouTube views from 14.2K to 27K in 90 days, increasing sales-qualified awareness and strengthening the top of the fintech acquisition funnel;
- Raised Watch Time by 41% and AVD from 3:10 to 3:48, boosting monetizable engagement and improving performance for future paid campaigns and sponsorship integrations;
- Lifted LinkedIn reach by 59% through a guest-driven distribution system, improving access to fintech executives, founders, and buying committees;
- Quadrupled podcast consumption (from 2 to 13 hours) and increased Spotify & Apple Podcast plays 4?, driving more qualified traffic to commercial offerings and thought-leadership touchpoints;
- Built a unified publishing and repurposing content workflow, reducing production time by ~30% and doubling output capacity without additional budget.
Digital Media Director
Vamos Production
Медиа / СМИ
6 месяцев
07.2023 - 12.2023
Vamos Digital – Ukrainian digital alliance with global media ventures on YouTube & Telegram
- Audited 4 underperforming channels (Infootball, Wonderkids, Cashflow, Cryptown), built data-backed growth plans, restored consistent performance, doubled monetizable watch time and ad inventory;
- Solved a monetization gap for Andriana Kucher, launched a data-driven Membership model, secured 10+ paying members, created a recurring revenue stream with minimal production cost;
- Streamlined a scattered remote team of 7, standardized workflows and creative direction, cut turnaround times by 30%, and increased content output without additional budget;
Customer Success Manager
Genesis Tech - SubSub
IT
1 год
08.2022 - 07.2023
SubSub at Genesis Tech - the platform for video content creators. Digital products, expert services, and the YouTube network provide comprehensive content monetization
- Optimized video metadata daily across 40 YouTube channels, improving discoverability, increasing organic traffic efficiency, and reducing reliance on paid promotion;
- Moderated 1,500+ compliance cases, safeguarding channels from demonetization risks and potential revenue loss while ensuring brand and policy protection;
- Streamlined 4 key business processes and authored 10+ internal Wiki documents, reducing operational workload, lowering onboarding time, and improving consistency in execution across teams.
Digital Growth Manager
ІБІС, ТОВ
Торговля розничная / Retail
1 год 2 месяца
09.2021 - 10.2022
IBIS – a company specializes in weapons and equipment for tactical, hunting, fishing, and tourism
- Increased channel revenue by 200% by resolving monetization rights and clearing content ownership issues, restoring previously blocked income streams;
- Supervised end-to-end content operations for two major fishing channels (300K and 40K subs),ensuring consistent revenue, quality, compliance, and output efficiency;
- Raised total views by 15% through structured timestamps and subscriber-oriented content formatting, improving algorithmic visibility and organic reach;
- Improved Watch Time from 4% to 8% per video, strengthening monetizable engagement and elevating overall content performance metrics.
Ключевая информация
Business Strategy: P&L ownership, Budget management, ROI optimization, Market analysis;
Content Innovation: AI-backed workflows, Omnichannel distribution, Audience developmentData & Analytics: Predictive modeling, A/B testing frameworks, Conversion optimization;
Operational Excellence: Process automation, Quality systems, SOP creation, Vendor management;
Tools: YouTube Studio, YouTube Analytics, VidIQ, ChatGPT, Grok, Gemini, Midjourney, Eleven Labs, Opus, Google Tags, AlsoAsked, Jira, Asana, Trello, Notion, Canva, Google Suite;
Production: Idea Researching, Storytelling, Scripting, Content Strategy, Content Packaging, Channel Auditing, SEO Optimization, Metadata, Channel Management, Community building, Guest operation.
Учился в 1 заведении
National Technical University “Kharkiv Polytechnic Institute”
Business Administration
2013
Владеет языками
Английский
выше среднего
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Польский
средний
Украинский
родной
Может проходить собеседование на этом языке
Может проходить собеседование на этом языке
Дополнительная информация
Громадська діяльність
05 2024 - now, NovaUkraine - YouTube Administrator
04 2024 - now, TheWays - YouTube mentor
01 2024 - now, ADPList - YouTube mentor
07 2023 - now, Prjctr mentorship platform - YouTube mentor
Водійське посвідчення
- Category B driver's license
Andrii
Andrii
Head of Content, Digital Director, YouTube Lead, Expert Media Strategist

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