Працював в 5 компаніях   4 роки 4 місяці

Реклама та PR-послуги, IT, Медіа / ЗМІ, Торгівля роздрібна / Retail

Head of Digital Content

MIA Studio

Реклама та PR-послуги

3 роки 5 місяців

07.2022 - 12.2025

MIA Studio - boutique creative studio specializing in YouTube consulting & scaling media channels

- Applied data-driven growth systems, delivered 2?–5? gains in views, watch time, and revenue, increased ad and sponsorship value;

- Fixed inconsistent content quality, led daily creative oversight, ensured scripts consistently reached 10K+ views, boosted CPM earnings, and ROI per video;

- Accelerated slow KPI growth, implemented 90–180-day growth frameworks, achieved 2?–5? KPI lifts, reduced time-to-monetization across channels;

- Streamlined global teams across 10 countries, optimized workflows for writers, editors, and designers, enabled 5B+ total views, expanded revenue, and brand reach.

Content Strategy Lead

FintechGraden at DashDevs

IT

4 місяці

08.2025 - 11.2025

FintechGraden at DashDevs - a media platform for founders, execs, and product leaders

- Doubled YouTube views from 14.2K to 27K in 90 days, increasing sales-qualified awareness and strengthening the top of the fintech acquisition funnel;

- Raised Watch Time by 41% and AVD from 3:10 to 3:48, boosting monetizable engagement and improving performance for future paid campaigns and sponsorship integrations;

- Lifted LinkedIn reach by 59% through a guest-driven distribution system, improving access to fintech executives, founders, and buying committees;

- Quadrupled podcast consumption (from 2 to 13 hours) and increased Spotify & Apple Podcast plays 4?, driving more qualified traffic to commercial offerings and thought-leadership touchpoints;

- Built a unified publishing and repurposing content workflow, reducing production time by ~30% and doubling output capacity without additional budget.

Digital Media Director

Vamos Production

Медіа / ЗМІ

6 місяців

07.2023 - 12.2023

Vamos Digital – Ukrainian digital alliance with global media ventures on YouTube & Telegram

- Audited 4 underperforming channels (Infootball, Wonderkids, Cashflow, Cryptown), built data-backed growth plans, restored consistent performance, doubled monetizable watch time and ad inventory;

- Solved a monetization gap for Andriana Kucher, launched a data-driven Membership model, secured 10+ paying members, created a recurring revenue stream with minimal production cost;

- Streamlined a scattered remote team of 7, standardized workflows and creative direction, cut turnaround times by 30%, and increased content output without additional budget;

Customer Success Manager

Genesis Tech - SubSub

IT

1 рік

08.2022 - 07.2023

SubSub at Genesis Tech - the platform for video content creators. Digital products, expert services, and the YouTube network provide comprehensive content monetization

- Optimized video metadata daily across 40 YouTube channels, improving discoverability, increasing organic traffic efficiency, and reducing reliance on paid promotion;

- Moderated 1,500+ compliance cases, safeguarding channels from demonetization risks and potential revenue loss while ensuring brand and policy protection;

- Streamlined 4 key business processes and authored 10+ internal Wiki documents, reducing operational workload, lowering onboarding time, and improving consistency in execution across teams.

Digital Growth Manager

ІБІС, ТОВ

Торгівля роздрібна / Retail

1 рік 2 місяці

09.2021 - 10.2022

IBIS – a company specializes in weapons and equipment for tactical, hunting, fishing, and tourism

- Increased channel revenue by 200% by resolving monetization rights and clearing content ownership issues, restoring previously blocked income streams;

- Supervised end-to-end content operations for two major fishing channels (300K and 40K subs),ensuring consistent revenue, quality, compliance, and output efficiency;

- Raised total views by 15% through structured timestamps and subscriber-oriented content formatting, improving algorithmic visibility and organic reach;

- Improved Watch Time from 4% to 8% per video, strengthening monetizable engagement and elevating overall content performance metrics.

Ключова інформація

Business Strategy: P&L ownership, Budget management, ROI optimization, Market analysis;

Content Innovation: AI-backed workflows, Omnichannel distribution, Audience developmentData & Analytics: Predictive modeling, A/B testing frameworks, Conversion optimization;

Operational Excellence: Process automation, Quality systems, SOP creation, Vendor management;

Tools: YouTube Studio, YouTube Analytics, VidIQ, ChatGPT, Grok, Gemini, Midjourney, Eleven Labs, Opus, Google Tags, AlsoAsked, Jira, Asana, Trello, Notion, Canva, Google Suite;

Production: Idea Researching, Storytelling, Scripting, Content Strategy, Content Packaging, Channel Auditing, SEO Optimization, Metadata, Channel Management, Community building, Guest operation.

Навчався в 1 закладі

National Technical University “Kharkiv Polytechnic Institute”

Business Administration

2013

Володіє мовами

Англійська

вище середнього

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Польська

середній

Українська

рідна

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Додаткова інформація

Громадська діяльність

05 2024 - now, NovaUkraine - YouTube Administrator

04 2024 - now, TheWays - YouTube mentor

01 2024 - now, ADPList - YouTube mentor

07 2023 - now, Prjctr mentorship platform - YouTube mentor

Водійське посвідчення

  • Category B driver's license

Andrii

Head of Content, Digital Director, YouTube Lead, Expert Media Strategist

Інші країни

4 000 $

35 років

Активно шукає роботу

повна зайнятість, неповна зайнятість, проектна робота

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Остання активність 8 годин тому