- Organizing, assigning, and developing daily tasks of the team;

- Providing regular feedback on performance and identifying training needs;

- Assisting in recruitment, hiring, training, retainment, and orientation of the team;

- Conducting competitor analysis, including product offers, promotions, campaigns, and terms & conditions;

- Planning and delivering of all types of CRM campaigns (Smartico);

- Deciding on a final CRM structure and architecture together with the Head of department ;

- Segmenting the customer database for the planned marketing activities;

- Collaborating with other departments (Content, Design, Support, Development, Account Management);

- Development and implementation of testing strategies;

- Overseeing the production process and reporting the results —Smartico, BI, Google Analytics, Firebase.

- Elaborating and maintaining a marketing strategy

-Building employer brand awareness and positioning

-Analyzing the demand for the company’s products and services

-Developing budgets, including expenditures, research and development appropriations, return-on-investment.

-Developing and managing campaigns (PPC, social media, email) - Google Ads, Meta Ads, LinkedIn Ads, Salesforce Marketing Cloud, Hubspot

-Tracking, evaluating, and reporting all marketing campaign results - Google Analytics, HotJar, Salesforce

-Supporting sales and lead generation, employer branding efforts

-Organizing corporate conferences, trade shows, and other major events

- Developing and implementing promo and communication strategies for the brands (seasonal promos, loyalty program etc)

- Participating in new brands launch as a Product Owner

- Breaking down initiatives and ideas into tasks, planning project time-lines for web-development team (Jira)

- Coordinating communication with cross-functional departments in order to solve all brand-related issues promptly and effectively

- Analyzing brand performance KPIs, including conversion rate, engagement rate, retention rate, and promotion efficiency (Google Analytics, internal database reports, Tableau)

- Developing and implementing differentiated retention strategy based on data for each particular brand

- Junior Brand Managers onboarding and training