The right application of analytical skills saves time and the customer's money. One might plunge into the routineand drown in typical tasks, or this task can be fulfilled faster, eliminating the potential for human error.My path to becoming a good specialist looks like the following: seo specialist --> head of seo department -->business analytics and specialist in optimizing the work of SEO and PPC departments. I can work in all theseareas.I receive data from all known advertising tools and aggregate it into a convenient form.I see in the analytics not only the customer's problem areas, but also the ability to quickly build a plan to eliminatethem.