• Plan and execute email campaigns in Unisender, SendGrid, and Customer.io;

• Run A/B tests and generate ideas for promotions that succeed through email;

• Manage email lists for the campaigns (cleaning and segmentation);

• Create monthly content plans in cooperation with the Marketing Dpt. of each project;

• Monitor deliverability and address any technical issues in conjunction with the IT department;

• Set tasks for designers and front-end developers;

• Prepare email performance stats reports;

• Generate retention marketing ideas to improve results.

Copywriting

• Write product reviews.

• Prepare content for emails (automated and campaigns).

• Write content for gambling websites.

Email marketing

• Develop and define email marketing plans.

• Work in close cooperation with designers and front-end developers.

• Monitor email deliverability on a daily basis.

• Prepare email performance stats reports.

• Generate ideas for promotions to improve results.

• Develop new automated campaigns based on user insights.

• User segmentation and delivery.

Email Senders: Sendgrid, Unisender, and Sendpulse

Push notifications

• Develop push notifications plans.

• Execute all aspects of the push notifications deployment process.

Senders: Sendpulse and OneSignal

Other tasks:

• Administrate the creation and publishing of relevant content for Facebook and Twitter.
• Website Localization (Swedish, Norwegian, Finnish).

• administering Adwords campaigns

• writing content for landing pages (Russian, English)

• link building (forum posting, commenting, review writing)

• Writing/editing the content for the main website in cooperation with the marketing Dpt. team.

• Managing website localization (12 languages).

• Technical writing (manuals).

• Writing blog posts and product reviews.

• Preparing content plans (for the corporate blog).

• Writing content for emails.

• Slogans, banner texts, Adwords ads

• Copy-editing, rewriting, proofreading, SEO-copywriting, etc.

• Writing/re-writing essays, compositions, research papers, college papers etc. for American students.

• Translation (Ukrainian<English, Russian<English, English<Ukrainian).