Работала в 5 компаниях 15 лет 2 месяца
Банки, Реклама / Маркетинг / PR-услуги
Brand manager/Project manager
Alfa-Bank
Банки
1 год 3 месяца
01.2019 - 04.2020
- Brand communication support & control SME segment, coordination of project tasks
- Budget planning and control, analysis of campaign effectiveness, reports preparation, manage third parties including agencies
- Development of additional functions in the mobile application of the bank, development of the structure of the website
- Development of concept, mechanics, budget for launching a special project in two cities of Ukraine
- Development and implementation of annual plan of activities, including media, digital, PR, trade, organization of market research, competitor analysis
- Budget planning and control, analysis of campaign effectiveness, reports preparation, manage third parties, monitoring the availability of POS materials, cards, welcome packages
- Control over the fulfillment of the terms of contracts, budgeting , reporting, documents flow
- Development of concept & strategy, mechanics, materials for launching advertising campaign, including TVs, OOH, radio, PR & digital support, landing page development, POSm, media strategy.
- Development and organization external communications projects and materials, including Demo-days and materials for network, POSm
- Organization of webinar, including all materials and negotiations with technical specialists
- Video and photo making process
- Coordination of design of plastic cards and design of welcome packages
Account director/Project manager
Advertising agency «Scholz&Friends Kyiv»
Реклама / Маркетинг / PR-услуги
1 год 1 месяц
01.2017 - 02.2018
- Clients projects management: Creative, Production from Brief to final result
- Daily communication with Clients (coordination of the conclusion of third-party agreements, negotiations, meetings, making of presentations, business correspondence, status reports)
- Agency departments briefing, attracting partners, vendors involvement depends on project
- Coordination of integrated campaigns for clients (TV shooting, OOH campaigns, packaging redesign, launch of new products & tastes (Nestle), development of advertising materials, brand promotion programs, BTL, PR, ambient).
- Coordination of tender projects, won clients: ТМ «Medoff», ТМ «Biscotti»
- Budgeting , reporting, documents flow
- Clients: Nestle ТМ «Artek», «Zoryane syayvo», «Svitoch», Ukrtelecom, AB InBev ТМ «Rogan», ТМ «Yantar», TM «Radler», ТМ «Medoff», ТМ «Biscotti»
Account director/Project manager
Advertising agency «Havas Worldwide Ukraine»
Реклама / Маркетинг / PR-услуги
9 лет 3 месяца
09.2008 - 12.2017
- Day-to-day communication with clients, all agency's departments ( media, creative, PR, production, and digital).
- Planning and full managing of 360" campaigns for the clients (TV shooting, photo production , development communication strategy, media & PR strategy, competitor activity analysis , development TV & OOH campaigns, POSM, banners, brand-book, development and adaptation of packaging, BTL mechanics, adaptation all advertising materials, digital support).
- Manage several projects at the same time and ensure strong integration across the agency, partners and the client
- Coordinate media strategy & PR support (PR activities, organization of press conference, special events, master-classes, agreement content plans for the year, control of press releases and articles, control of the content of articles, organization of interviews with the Ambassador and Prime Minister of Norway, organization of conferences, control of media placement of the OOH, TV, non-standard placements, control of the production of all advertising materials
- Development of additional offers for the client "out of the brief" to enhance the result
- Budgeting and reporting
- Banks: Piraeus Bank Raiffeisen BANK AVAL; Arсada; Alfa-Bank
- Pharmaceuticals: Mepha ТМ «Olfen», ТМ «Decatilen», ТМ «Neirorubin», ТМ «Gusek», ТМ «Vitiron»; Teva «Dolobene», «Gepabene», «Viks»
- Other clients: NSEC (Norwegian Seafood Export Council); AB InBev ТМ «Chernihivske»; Rozetka; IDS ТМ «Mirgorodskaya»; Loreal «Vichy», «La Roche-Posay»; Henkel «Moment», «Ceresit»; Vek Kharkov «Princess»; Air France-KLM; Reckitt Benсkiser «Vanish», «Durex», «Scholl».
Account director/Project manager
Advertising agency «FCB»
Реклама / Маркетинг / PR-услуги
1 год 1 месяц
04.2007 - 05.2008
- Daily communication with Client (presentations preparation, meetings, negotiations, status reports)
- Evaluation of the client's business needs and goals, strategic development of the projects.
- Development and implementation of different marketing activities according to the briefs
- Supervision of creative materials development & production (Competitor activity analysis, development TV & OOH campaigns, launch of new products & tastes (Kraft Foods), video post production, POSM, banners, development and adaptation of packaging, BTL mechanics, adaptation all advertising materials).
- Tender proposals preparation
- Budgeting, full documents flow
- Clients: Kraft Foods ТМ «Lyuks»; Olymp TM "Private collection", TM "Mistel"; Ranbaxy ТМ «Faringosept», ТМ «Koldak»; Obolon TM "Zhivchik"
Account director/Project manager
Advertising agency «ADVENTA COMMUNICATIONS»/TABASCO
Реклама / Маркетинг / PR-услуги
3 года 3 месяца
02.2004 - 05.2007
- Clients projects management: Creative, Media, PR, Production from Brief to final result (taking into account the quality and deadlines)
- Development and coordination of 360" campaigns for the clients (TV shooting, photo production , development communication strategy, media & PR strategy, competitor activity analysis , rebranding, development TV & OOH campaigns , web production , POSM, banners, brand-book, development and adaptation of packaging, logo redesign, new product line design development ,BTL mechanics, adaptation all advertising materials, digital support).
- Daily communication with Clients (negotiations, meetings, making of presentations, business correspondence, status reports)
- Protection of the client's interest and handling any possible issues.
- Project management of internal and external projects, including allocating team resources for projects, vendors involvement depends on project and Client
- Budgeting , documents flow
- Clients: Fortis (insurance company); Olymp ТМ «Belenkaya», ТМ «Ulublena» , ТМ «Marsel»; Unimilk ТМ «BioBalance»; Osram; FOZZY ТМ«Silpo», ТМ«FOZZY», MAY ТМ«Mayskiy chay», ТМ «Lisma»;TM«Koblevo»; ТМ «Smak»; Logos «Inkerman»; Food Master«Bilosvit»
Училась в 1 заведении
Kiev Polytechnic Institute
Economics and Entrepreneurship
Киев, 2005
Владеет языками
Английский
продвинутый
Русский
родной
Украинский
родной
Alena
Alena
Project manager, Brand manager
Киев
полная занятость
Обновлено 1 месяц назад