· Execution of marketing activities

· Introducing of new products

· Brand image building

· Support in coordinating online campaigns and social media

· Marketing budget management

· Management of merchandising projects

· Management of e-commerce projects

· Analysis of the market environment and monitoring of competitors' activities

· Analysis of the performance of brands and new products

· Close cooperation with Retail Marketing Departments

· Close cooperation with the Sales Department in order to implement ongoing marketing activities.

· Copywriting

Developing strategies and conducting business pages on social networks

· Analysis of the situation and research of the target market of products.

· Sales volumes forecasting, development and implementation of sales strategies.

· Full and independent product line positioning.

· Development of the communication and promotion strategy for the products of portfolio.

· Marketing budget management.

· Evaluation of the effectiveness of the chosen strategy and specific promotional actions.

Achievements

· New products training for sales team

· Annual strategy preparation for new product

· Organization of participation in Family Day Event with presentation of full line of TM "Kuchikoo"

· Participation in the creation and shooting processes promotional video

· updated protocol of product layout (planogramma)

· creation of descriptions and product cards for the online store

· publication of an advertising article in a specialized magazine

· Brand management and activation, participation in strategic planning and strategy implementation.

· Product: water in bottles 18,9 l - home office delivery business

· Client base development: attraction, retention, life-time value management.

· Loyalty program management.

· Creation and implementation of the activities for customers.

· Development of the partnership programs.

· Evaluation of marketing programs effectiveness.

· Management of marketing budget.

Achievements

· Evaluation of efficiency and cost of partnership programs followed by update.

· Update of activities for customers.

· Creation of subscription model.

· Participation in repositioning process

· Drive growth for the MCO through: Customer journeys from profiling to getting the sale, focus on the digital.

· Perfect execution of the MCO marketing and sales activity plan.

· Assure implementation of Marketing agenda

· Execute the integrated marketing-sales plan.

· Support CD with the execution of the sales activity plan.

· Track customer performance and support CD with developing and implementing corrective actions.

· Customer marketing and digital conversion: Design and implement simple journeys that get the sale.

· Ensure that digital is at the heart of all customer journeys.

· Always-on 80/20 content plan for all relevant customer groups.

· Deploy and amplify big activation ideas.

· Adapt and adopt Brand Experience Toolkits.

· Execute Perfect Launch with CD.

· Trade marketing: Support the operator marketing teams with designing and implementing simple customer journeys that get the sale.

· Execute the trade activity plan.

· Drive perfect store (on-line and off-line)

· Build engagement for all key activities

· 2015-2017 Position: Food Solutions Distributor Account Manager Ukraine and Belarus (HoReCa)

· 2008-2015 Position: Food Solutions Marketing Executive (HoReCa)

· 2007-2007 Position: Food Solutions Coordinator

· 2006-2007 Position: Trade Marketing Coordinator

Achievements

· Full update of products portfolio in Ukraine. Search and replace of all products produced in Russia to analogues from Europe. Margin-based pricing.

· Creation of products catalogue, selling stories and trainings for sales team.

· Launch of new portfolio to partners and customers.

· Conducting of trainings, promotional events, participation in specialized exhibitions.

personal assistant to SF Analyst, paper work, participation in Sales Team trainings and meetings organization and holding; participation in Sales Team structure forming, participation in Sales Team budget forming, controling of Sales Team spendings in compliance with approved budget; planning the terms for Sales Team vacations and controlling of it; contact with distributors, outsorsing companies and private entrepreneurs; monthly preparation of number of financial