• Войти
  • Зарегистрироваться

Работала в 3 компаниях   18 лет 8 месяцев

Фармацевтика

Group Brand Manager UA & Central Asia

Sandoz

8 лет 8 месяцев

07.2017 - по настоящее время

Brand Manager of Derma Category

Bayer Consumer Health

Фармацевтика

1 год 4 месяца

10.2015 - 01.2017

  • CANESTEN is the fastest growing brand in VYI category in 2016 & shows significant growth both in volume and value vs. PY (in units:+134% vs. +10% of category; in value: +124% vs. +19%) as a result of holistic support both in DTC (TV & promo-site «Smart Solution») & HCP promotion.
  • Canesten jumped from #10 to #6 place and gained 4,1% MS (+2.4 pts) in 2016 due to TV & digital support and sharpened key consumer message despite of high competitive media pressure.
  • CANESPOR sustained market position in value & increased consumption in 2016 (volume MS = 3,4% (+0,9 pts vs. PY)) due to implemented limited seasonal Digital support & HCP promotion with focus on nail segment
  • ADVANTAN showed positive trend & MS growth 4,1% (+0,7 pts vs. PY) due to focused HCPs promotion based on fast itch relief & safe benefits (implementation of new global E-detailer for face-to-face visits, educational materials for HCPs, participation in Pre-training doctors courses in Kiev)

Category Marketing Manager

Novartis Consumer Health

Фармацевтика

8 лет 8 месяцев

12.2006 - 07.2015

  1. Fenistil +12.4% PY, MS 34.5% +2.5ppt vs. PY; New product launches Fenistil Pencivir
  2. Tinted, Fenistil Emulsion
  3. 2.3X GR above the category; consumer off-take sales increase +69% vs. PY
  4. Fenistil Drops delivered 3x growth vs. market (+11%) and moved from #4 to # 2 position with 12.6% MS (+3.1 ppt vs. PY) showing constant growth in sell-in and sell-out (+41% vs. PY)
  5. Growth of Region priority brands: Lamisil +19.6% PY, MS 18.4% +0.2ppt vs. PY;
  6. Strengthening leadership of Fenistil Gel in the category with 35.5% MS (+3.4 pts vs. PY) &
  7. Commercial Capabilities: Smart aggressive differentiation through winning claims assessment & implementation for the Regional Priority Brands in Ukraine
  • Innovation: Energizing Derma category with New Product launches
  • Strategic Initiatives:
  1. Leading & coordinating Strategic Plan preparation for 5 year period
  2. Leading & coordinating Turbocharge project to ensure effective communication at local & regional levels
  3. Ensure sales volumes achievements for global priority brands within Turbocharge plan
  4. Preparation of White Space Analysis & results to be recommended for inclusion in Strat Plan

Училась в 2 заведениях

Netherlands Institute of Marketing

Маркетинг

Киев, 2015

Киевский Национальный Университет Экономики

Экономики и Управления, Менеджмент Производственной сферы

Киев, 2000

Владеет языками

Английский

продвинутый

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Курсы, тренинги, сертификаты

Marketing Excellence for Brands

Киев, 2015

Алла

Brand Manager, Senior Brand Manager, Category Manager

Киев

47 лет

Активно ищет работу

полная занятость

Последняя активность 1 день назад