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Працювала в 3 компаніях   18 років 8 місяців

Фармацевтика

Group Brand Manager UA & Central Asia

Sandoz

8 років 8 місяців

07.2017 - до теперішнього часу

Brand Manager of Derma Category

Bayer Consumer Health

Фармацевтика

1 рік 4 місяці

10.2015 - 01.2017

  • CANESTEN is the fastest growing brand in VYI category in 2016 & shows significant growth both in volume and value vs. PY (in units:+134% vs. +10% of category; in value: +124% vs. +19%) as a result of holistic support both in DTC (TV & promo-site «Smart Solution») & HCP promotion.
  • Canesten jumped from #10 to #6 place and gained 4,1% MS (+2.4 pts) in 2016 due to TV & digital support and sharpened key consumer message despite of high competitive media pressure.
  • CANESPOR sustained market position in value & increased consumption in 2016 (volume MS = 3,4% (+0,9 pts vs. PY)) due to implemented limited seasonal Digital support & HCP promotion with focus on nail segment
  • ADVANTAN showed positive trend & MS growth 4,1% (+0,7 pts vs. PY) due to focused HCPs promotion based on fast itch relief & safe benefits (implementation of new global E-detailer for face-to-face visits, educational materials for HCPs, participation in Pre-training doctors courses in Kiev)

Category Marketing Manager

Novartis Consumer Health

Фармацевтика

8 років 8 місяців

12.2006 - 07.2015

  1. Fenistil +12.4% PY, MS 34.5% +2.5ppt vs. PY; New product launches Fenistil Pencivir
  2. Tinted, Fenistil Emulsion
  3. 2.3X GR above the category; consumer off-take sales increase +69% vs. PY
  4. Fenistil Drops delivered 3x growth vs. market (+11%) and moved from #4 to # 2 position with 12.6% MS (+3.1 ppt vs. PY) showing constant growth in sell-in and sell-out (+41% vs. PY)
  5. Growth of Region priority brands: Lamisil +19.6% PY, MS 18.4% +0.2ppt vs. PY;
  6. Strengthening leadership of Fenistil Gel in the category with 35.5% MS (+3.4 pts vs. PY) &
  7. Commercial Capabilities: Smart aggressive differentiation through winning claims assessment & implementation for the Regional Priority Brands in Ukraine
  • Innovation: Energizing Derma category with New Product launches
  • Strategic Initiatives:
  1. Leading & coordinating Strategic Plan preparation for 5 year period
  2. Leading & coordinating Turbocharge project to ensure effective communication at local & regional levels
  3. Ensure sales volumes achievements for global priority brands within Turbocharge plan
  4. Preparation of White Space Analysis & results to be recommended for inclusion in Strat Plan

Навчалась в 2 закладах

Netherlands Institute of Marketing

Маркетинг

Киев, 2015

Киевский Национальный Университет Экономики

Экономики и Управления, Менеджмент Производственной сферы

Киев, 2000

Володіє мовами

Англійська

поглиблений

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Курси, тренінги, сертифікати

Marketing Excellence for Brands

Киев, 2015

Алла

Brand Manager, Senior Brand Manager, Category Manager

Київ

47 років

Активно шукає роботу

повна зайнятість

Остання активність 1 день тому