Professional Responsibilities:

Marketing the Amazon electronics brand in the U.S. market, coordinating contractors.

On Amazon:

1. Сontinuous work on increasing product page (listings) conversions: seo-optimization, A++ and A+ content, photos, product videos.
2. Improvement of positions in the search through external traffic and ranking-mechanics (Super URL, Search-Find-Buy, Add To Cart, Add to Wishlist, Influencers Marketing).
3. Gathering reviews: facebook communities, instagram pages, postcard mailings, chatbot mechanics.
4. Posting reviews on Editorial Recommendations and off-Amazon review sites.

Developing and launching an online brand store (development, fullfilment, payments, traffic).

Reaching out to external marketplaces (Slickdeals, Walmart, Sears, Newegg, Wish).

Automated collection of customer data and creation of a comprehensive customer database from all marketplaces.

Launch of a large-scale image multichannel campaign including TV, youtube and PPC.

Developing a marketing strategy from the ground up for a new electronics brand for the US market in conjunction with a branding agency.

Preparing product launches on Kickstarter.

Accomplishments:

Brought products to Amazon's bestsellers in several niches.

Achieved 4.24% conversion from paid traffic to transaction and 3.84% ROAS on brand site in 3 months since launch.

Created and fully automated the system of buyers personal data collecting, ensuring the daily flow of registrations at the level of 10% of the units sold.

Implemented a postcard mailing scheme to collect reviews, achieving a review conversion rate of up to 15% (depending on the product).

Professional duties:

• formation and implementation of a marketing strategy;
• determination of the most effective promotion channels, planning and launching experiments, A/B conversion tests;
• launch and optimization of autofunnels;
• refinement of existing products, assessment of customer satisfaction, the launch of new programs;
• budget management - control, increase of efficiency;
• management of a digital marketing department of 8 people, the development of professional skills of colleagues, motivation to achieve results;
• implementation of a system of daily, weekly and monthly analytics, alerts for alarm values, semi-automatic data collection using Google Analytics;
• development and implementation of a brand book - a single style of visual communication.
  

Professional achievements

• Over the year, increasing the number of marketing qualified leads by 169.5%.
• Improved the quality of marketing qualified leads, which led to an increase in the overall conversion from qualified leads to closed deal by 40%.
• Relaunched the blog https://akloni.com/, increased the site conversion from visitors to lead by 5 times.
• Restarted the youtube channel, increasing the conversion from viewing to lead by 50%.
• Reanimated the auto funnel for the main paid training (implemented opt-In sms, video and banner retargeting, automated sequence chain of emails, web push, messengers, IVR).
• Launched from scratch three auto funnels for additional paid training on organic traffic.
• Developed and tested funnels for live broadcasts and subscription webinars (paid and free options).
• Launched three series of autowebinars on cold traffic, brought them to the plus.
• Created a new online product, implemented a pilot launch for 300 participants.
• Developed and implemented sales scripts and objection processing patterns for the sales department for 4 different products.
• Created and launched a three-day interactive training system for sales managers.
• Implemented the akloni.com website redesign project (design change and code architecture update - updating the Codeigniter framework version and all integrations).

Professional duties:

Restarting Yaroslav Samoilov's personal blog (yaroslav-samoylov.com) and starting from scratch the corporate online magazine fazarosta.com:

• creating the concept of text and visual content for both publishers, developing editorial teams, organizing work processes in the team, developing editorial guides;
• creation and implementation of content marketing strategy;
• content promotion (social networks, emails, targeting);
• search and ux/ui optimization to reach indicators on traffic, leads and sales.

Restarting the Youtube channel of Yaroslav Samoilov (youtube.com/user/samoylovblog):

• development of visuals, formats, control of production, optimization, promotion.

SMM:

• launch and maintenance of accounts on social networks: Facebook, Vkontakte, Pinterest, Zen, Instagram, Telegram.

Outreach and PR:

• Search for related target resources and publishing of expert articles on them, paid publications, mutual PR among bloggers.

Achievements:

The blog of the psychologist Yaroslav Samoilov. Results of 14 months of work:

• organic traffic +105%, at the moment it is 950K sessions per month (according to SimilarWeb);
• behavioral factors: bounce rate -74%, session duration +65%, pages per session +0.84%;
• average ROI (per month) from content marketing 1300%.
  

Faza Rosta online magazine:

• for 6 months from the date of launch, the project reached a positive ROI;
• over 10 months, the average ROI reached 82%;
• traffic amounted to 530K sessions per month (according to SimilarWeb).

Youtube channel. For 5 months of work on the project:

• the number of new subscribers +992%;
• views +662.87%;
• ROI - 700%.

Professional duties:

• organization of the department's work, setting goals for content managers and moderators, monitoring their implementation;
• staff recruitment, training, events to improve their skills;
• data collection and analysis of the department's performance, time tracking, payroll;
• refinement of the category tree in the product catalogue, creation of attribute maps and their adaptation to the requirements of a particular customer;
• continuous updating of the rules of attribution of goods;
• work on improving the back-end interface: tasks for programmers, participating in testing and implementing corrections and updates;
• interaction with the database support department.

Achievements:

• creating ultimate guideline for attribution of goods in the Confluence wiki;
• liquidation of the buffer of entered but not published data (50 thousand attributes), which made it possible to enter the weekly work cycle;
• doubled the output of the department (from 35 thousand attributes per month - up to 70 thousand).

Professional duties:

• launch of advertising campaigns on the site and their promotion in social networks;
• writing advertising and SEO texts;
• SMM-store promotion: creating content for pages on Facebook, VK, Google+, attracting the target audience;
• analysis of site statistics using Google Analytics, Yandex.Metrica services;
• participation in the work on the product base of the site and filters for product categories.

Professional duties:

• filling in the site database;
• writing and editing texts and articles for the site;
• distribution of work between freelancers and control of its implementation;
• processing of graphic materials for publications;
• moderation of user reviews.

Professional duties:

• editing and proofreading news from the agency's correspondents in Ukraine and abroad;
• recruitment and decoding of news, work with authors (approval of revisions, verification of the fact-finding, joint revision of materials);
• writing news based on official reports of government agencies, publications in the media, accompanying television broadcasts;
• collection of comments;
• posting news on the news agency's website, adding photos and videos.

Professional duties:

• filling the news feed of the news agency (headings "Science and Technology", "Health and Medicine", "Curiosities");
• translation of informational messages from Russian into Ukrainian, from Ukrainian into Russian.

Professional duties:

• support of the news service for mobile operators: monitoring information resources, selecting the most important information drives and creating short messages on them.

Professional duties:

• proofreading of the original layouts.