Key Focus Areas:

• Sales performance improvement
• Customer Lifetime Value (LTV) enhancement
• Conversion rate optimization
• Reducing customer acquisition costs (CAC)

Approach:

• Analyze business operations and identify areas for improvement
• Develop tailored solutions to boost efficiency and performance

Results:

• Increase sales growth
• Improve customer retention and LTV
• Enhance conversion rates and ROI
• Streamline operations for higher productivity and reduce inefficiencies

Identify Opportunities: Research and identify potential partners that align with the company’s strategic objectives.

Develop Partnerships: Initiate and cultivate relationships with key stakeholders in target organizations. Negotiate and finalize partnership agreements.

Manage Relationships: Serve as the primary point of contact for partners, maintaining strong, ongoing relationships to ensure mutual benefit and satisfaction.

Strategic Planning: Work with internal teams to develop partnership strategies and initiatives that align with overall business goals.

Performance Monitoring: Track, analyze, and report on partnership performance. Provide recommendations for improvement and ensure that partnerships meet or exceed expected outcomes.

Collaborate Internally: Coordinate with sales, marketing, product development, and other relevant departments to ensure seamless integration and execution of partnership initiatives.

Market Analysis: Stay updated on market trends, competitor activities, and industry developments to identify new opportunities for partnerships.

Sales Performance Management: Conducted regular performance reviews, including 1-to-1 meetings and individual development plans for team members, leading to increased sales efficiency and improved team KPIs.Pipeline

Optimization: Managed SQL (Sales Qualified Lead) progress tracking and regression control, incresed presales number by 25%, ensuring a 20% improvement in lead-to-opportunity conversion rates.

Process Improvement: Enhanced CRM workflows by implementing standardized procedures for different source leads distribution and follow-up, resulting in a 15% reduction in time to client.

Strategic Planning: Organized weekly brainstorming sessions to address complex leads, fostering collaboration and increasing closed-won rates.

Training & Development: Designed and implemented sales training programs, including objection handling workshops and sales courses, to boost team skill levels and readiness.

Key Metrics Analysis: Conducted monthly and quoterly audits of sales metrics, including LTV, conversion rates, and CAC, providing actionable insights to improve overall ROI.

Cross-functional Collaboration: Facilitated alignment between sales and marketing teams through regular sync meetings and strategic project support, such as refining the B2B buyer journey map.

• Determined leads generation sources and growth points
• Attracting clients at exhibitions and conferences
• Improving the quality of interaction with customers
• Conducting training and developing speech modules
• Working with problem clients

Result:

• Conducted a comprehensive analysis of business performance, including:

Sales processes

Customer lifetime value (LTV)

Conversion rates, and customer acquisition costs (CAC)

• Identified key areas for improvement, optimized sales structures, and developed strategies to enhance efficiency and performance
• Focused on growth opportunities, operational efficiencies, and tailored solutions to drive measurable results.

• Search for partners
• Development clients interaction models
• Terms of a cooperation agreement
• New clients search
• Development of marketing materials

• Products development
• Marketing strategies development and coordination
• Start of email marketing
• Webinars launch
• International conferences
• Start of leads generation, using the website

Results:

• New approach to commercial offers and it's development
• 117% increase in sales to 2018
• Opened new market

• Hiring and training retention team
• Implementation of new document management system, reduced the cost of workflow and increased customers satisfaction
• Holding trainings and scripts development
• Customer service improvement
• Construction of marketing department efficient work
• Upsell improvement

Results:

• Increase of plan implementation from 50-60% to 90-100%
• Increasing of incoming calls receive from 87% to 93%
• Raise of clients problems solving from 1-3 days to 1-2 hours
• Lunch of 2 new products

• Building Sales department from 2 to 18 managers
• Development of quality proposals system
• Implementation of a new system shall for sales managers
• Developing of speech modules, job descriptions and standards of work
• Commercial offers improvement by 30%
• Introduction of a new product
• Establishment of a new department

Results:

• Increasing department turnower by 7 times
• Development of commercials improvement by 30%
• Introduction of a new product
• Establishment of a new department

• Developing of speech modules, job descriptions and standards of work.
• Organisation the work of the divisiones:

1. Sales,
2. Retention,
3. SEO,
4. Programming department,
5. Copywriters,
6. Content managers

• Building up a base, for step up into the new regiones
• Developing of sales strategy

Results:

• Improved departments cooperation
• Creation of a new business offer
• Price policy improving

• Leads generation
• Owners and CEO networking
• Presentation on the clients territory
• Construction of commercial proposals
• Collaboration with consultants
• Developing of marketing materials
• Participating in conference and exhibitions

Results:

• Largest amount of contructs among 5 regiones

• Co-ordination of Pastry department work
• Hiring and training the team
• Fulfillment of plan targets
• Inventarisation
• Promotions coordination, pricing, logistic coordination
  
• Accounts receivable.