Работала в 8 компаниях   8 лет

IT, Услуги для бизнеса - другое, Реклама / Маркетинг / PR-услуги

Country Director EU

NDA

IT

1 год

11.2023 - по настоящее время

- Working with an Affiliate team that searches for traffic to markets in the Tier1,2 region

- Headed the work in the area of SEO/SMM (Creating a strategy, monitoring the implementation of tasks)
- Searching for new ambitious professionals to join the team
- Niche market analysis
- Building KPIs for the team

CMO

NDA

IT

2 месяца

09.2023 - 11.2023

  • Focus on the commercial growth of the business and partnership;
  • Adopting an innovative approach to key area of marketing Partnership, APP Market, PR, Display, SEO, SMM, Affiliate marketing;
  • Planning budget for the future periods;
  • Working with Retention and Support
  • Departments to growth key results Operation on own Platform

Head of Affiliate

NetSolid Investments

Услуги для бизнеса - другое

1 год 6 месяцев

04.2022 - 10.2023

•Build and develop an Affiliate Team on Projects
•Negotiation of profitable deals
•Identify key Advertisers and set up Deals with them
•Build strong partnerships with Affiliate Programs
•Define, analyze, and report on KPIs
• Working on Product improvements

• Strong manager skills

Operational Team Lead of PR

Parimatch Tech

IT

1 год 3 месяца

12.2020 - 03.2022

    - Creation of the marketing strategy (SMM, SEO, Targeting campaigns, PR articles) - Creating a positive image of the company (SERM)- Creation of technical specifications for marketing products- Research and analysis of the industry
  • - Take part in B2B activities company

CMO (i-gaming)

NDA

IT

10 месяцев

03.2020 - 01.2021

  • Focus on the commercial growth of the business and partnership;
  • Adopting an innovative approach to key area of marketing Partnership, APP Market, PR, Display, SEO, SMM, Affiliate marketing;
  • Planning budget for the future periods;
  • Working with Retention and Support Departments to growth key results
  • Operation on the SS platform

Head of Affiliates

Cp-ology

Реклама / Маркетинг / PR-услуги

2 года 1 месяц

12.2017 - 01.2020

  • Streamline Ad operation processes between Adv & Pub departments
  • Set the legal and customer relationship guidelines
  • Build a Sales Department from scratch and visit clients & industry events in 10 countries
  • Deep knowledge of Adtech industry
  • Manage account's team
  • Build in cooperation with Tech the Marketplace for Publishers and the DSP for Advertisers
  • Gather constant market feedback to improve customer experience
  • Solved 100 disputes with clients
  • SEO-optimization websites
  • Creating Facebook Ads
  • Creating Google ADS campaigns
  • Agile. Scrum, Kanban, Waterfall
  • Experience in buying traffic on CPC, CPM, CPL models
  • Working on promoting own product using Data-driven method
  • Achieve growth of selling on 30%

Digital marketing specialist

AgroProm

Реклама / Маркетинг / PR-услуги

3 месяца

09.2017 - 12.2017

  • development of Facebook, Instagram
  • Content creation and planning: texts and graphics
  • increase in the main indicators in the social. networks
  • Participation in marketing campaigns
  • Creating creative ideas for promotion and development
  • analysis of work performed

Account manager

Web Tech

IT

7 месяцев

09.2015 - 04.2016

  • Maintenance of existing customers (oral and written support, answers to questions)
  • Solving or controlling the solution of emerging issues, problems by clients

Ключевая информация

  • Building up B2b Department and adjustment of work processes
  • Launched the project from the beginning and lead the it
  • Streamline Ad operation processes between Adv & Pub departments
  • Set the legal and customer relationship guidelines
  • Build a Sales Department from scratch and visit clients & industry events in different countries
  • Manage account's team
  • Build-in cooperation with Tech the Marketplace for Publishers and the DSP for Advertisers
  • Gather constant market feedback to improve customer experience
  • Solved 50 disputes with clients
  • Have experience in gambling, gaming, dating niche
  • Knowledge of SEO, SERM
  • Deep understanding of SMM principles
    Knowledge of PPC (Google AdWords, Yandex Direct, Facebook Ads/Instagram, Google Analytics, Facebook Analytics, Google Data Studio)
  • Experience in buying traffic on CPC, CPM, CPL, RS models
  • Knowledge of Marketing metrics (CAC, LTV, ROI)
  • MVP, POC
  • Data driven method
  • Building up B2b Department and adjustment of work processes

Училась в 2 заведениях

Mykolajiv State Pedagogical University

Филология

Николаев, 2015

Одесская национальная юридическая академия

Хозяйственно-правовой

Одесса, 2015

Владеет языками

Английский

выше среднего

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Немецкий

ниже среднего

Русский

родной

Украинский

родной

Курсы, тренинги, сертификаты

Основы SEO+кoнтент+Facebook+Instagram

Киев, 2019

Liza

Head of Affiliate//CMO/PO

Киев

31 год

полная занятость

Обновлено 1 месяц назад