Работал в 10 компаниях   8 лет 11 месяцев

Образование, IT, Транспорт и Логистика, Реклама / Маркетинг / PR-услуги, Телекоммуникации / Связь, Торговля розничная / Retail, Издательства и Полиграфия

Senior PPC specialist

GoITeens

Образование

1 год 9 месяцев

02.2023 - по настоящее время

Employment type: Full-time, Part-time

Geo: Ukraine, Europe

Project: “GoITeens” EdTech

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROMI

Platforms: Google Ads, DV360, Meta Ads

Key responsibilities:

- Creating paid campaigns in Google Ads, Meta Ads, DV360 from scratch.

- Managing performance of paid campaigns to reach target metrics and monthly lead generation goals.

- Optimized campaigns through effective A/B split-testing of audiences, ad creatives, keywords, and landing pages.

Senior PPC Specialist

WEZOM, IT - компания

IT

1 год 1 месяц

08.2023 - 09.2024

Employment type: Part-time

Geo: Ukraine, USA

Project: “WEZOM” - Software Development Company

Goal: Leads

KPI: CPL

Platforms: Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:

- Developing of a comprehensive PPC strategy for obtaining quality leads.

- Creating, managing and optimizing different types of campaigns.

- Preparing a technical tasks for the production of ad creatives.

- Tracking, reporting, and providing analysis on all performance metrics. Adjust PPC strategy accordingly.

- Working closely with content and development teams to implement and consistently optimize campaign landing pages.

Senior PPC specialist

HAULK

Транспорт и Логистика

10 месяцев

09.2023 - 07.2024

Employment type: Contract

Geo: USA

Project: “HAULK” Logistics

Goal: Registrations

KPI: CPR

Platforms: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:

- Pinpointing the audience most likely to use the product.

- Developing a PPC strategy to test different hypotheses.

- Creation, management and optimization of different types of campaigns.- A/B testing of ads, landing pages and audinces.

- Preparation of the technical task for the production of advertising creatives.

- Tracking, reporting and analysis of all performance indicators. Adjusting the PPC strategy according to these indicators.

- Optimizing page layout and content to drive user sign-ups.

Senior PPC Specialist

MagneticOne Group Corp.

IT

1 год

02.2022 - 02.2023

Employment type: Full-time

Geo: Ukraine, Europe, USA

Project: “Yaware Time Tracker” SAAS

Goals: Registrations

KPIs: CPR, CAC, CLTV

Platforms: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads

Key Responsibilities:

- Developing and managing PPC campaigns to promote Yaware's time-tracking solutions, improving brand visibility and driving targeted registrations.

- Executing audience segmentation and tailoring ad copy for key industries, resulting in higher engagement and registration rates.

- Conducting competitor analysis to improve campaign positioning in the market.

- Optimizing landing pages for conversions, focusing on productivity and time management features.

- Monitoring campaign metrics to optimize budget allocation and maximize ROMI.

PPC Specialist

IT DEV GROUP

Реклама / Маркетинг / PR-услуги

1 год 1 месяц

02.2021 - 03.2022

Employment type: Full-time

Geo: USA

Projects: Solar Panel Installation, Home Services, Moving Services

Goal: Leads

KPIs: CPL

Platforms: Google Ads, Local Service Ads, Facebook Ads, Microsoft Ads

Key Responsibilities:

- Managing PPC campaigns for USA-based projects, focusing on lead generation.

- Optimizing Google, Bing, and Facebook Ads campaigns to meet CPL targets, ensuring cost-effective lead acquisition.

- Utilizing Google Ads Editor, Google Tag Manager, and Google Analytics to track, analyze, and improve campaign performance.

- Conducting in-depth data analysis with Hotjar to enhance user engagement and boost conversion rates.

- Developing ad creatives and audience strategies to maximize reach and effectiveness across different platforms.

PPC Specialist

BSG

Телекоммуникации / Связь

1 год

03.2020 - 03.2021

Employment type: Full-time

Geo: Ukraine, USA, Europe

Project: “BSG” - CPaaS Platform

Goals: Registrations

KPIs: CPR, CAC, CLTV

Platform: Google Ads, Microsoft (Bing) Ads

Key Responsibilities:

- Leading PPC campaigns across Ukraine, USA, and Europe for the BSG CPaaS platform, targeting user registrations.

- Optimizing campaigns on Google and Bing Ads, focusing on lowering cost per registration (CPR) while enhancing customer acquisition (CAC) and lifetime value (CLTV).

- Employing tools such as Google Tag Manager, Google Analytics, and Hotjar for tracking campaign performance and improving ad effectiveness.

- Enhancing targeting and bidding strategies to increase campaign efficiency and drive high-quality leads at a reduced CAC.

- Conducting A/B testing on landing page elements to determine the most effective layouts and content.

PPC Specialist

Seadora

Торговля розничная / Retail

9 месяцев

06.2019 - 03.2020

Employment type: Full-time

Geo: Ukraine

Project: “Seadora” Ocean Fish Delively

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROAS

Platforms: Google Ads, Facebook Ads

Key Responsibilities:

- Developing and managing PPC campaigns for Seadora’s ocean fish delivery service across Ukraine, focusing on lead generation and boosting purchases.

- Optimizing Google and Facebook ads campaigna to achieve core KPIs such as CPL, CAC, CLTV, and ROAS.

- Leveraging Google Analytics and Facebook Analytics to evaluate campaign performance, track metrics, and make data-driven adjustments.

- Creating targeted ad strategies, aligning them with audience insights to enhance brand engagement and conversion rates.

- Coordinating with the marketing team to align ad campaigns with broader brand initiatives and promotions.

PPC Specialist

Printing House "WOLF.UA"

Издательства и Полиграфия

1 год 4 месяца

03.2018 - 07.2019

Employment type: Full-time

Geo: Ukraine

Project: "WOLF.UA" - the largest network of printing houses is Ukraine

Goal: Purchases

KPI: ROAS

Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads

Key Responsibilities:

- Managing and optimizing PPC campaigns for WOLF.UA with a primary focus on driving purchases.

- Utilizing Google Ads, Facebook, Instagram, and TikTok platforms to meet ROAS objectives and ensure cost-effective campaign performance.

- Analyzing data with Google Analytics and Facebook Analytics to track and improve campaign results.

- Implementing programmatic advertising via DV360 to expand reach and enhance targeting.

- Refining ad copy and bidding strategies to drive conversions and achieve high return on ad spend (ROAS).

PPC Specialist

Devellar, OOO

IT

1 год

03.2017 - 03.2018

Employment type: Full-time

Geo: USA, UK

Projects: Resume Writing Services, Essay Writing Services

Goal: Purchases

KPIs: CAC, CLTV, ROAS

Platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Quora Ads

Key Responsibilities:

- Driving PPC campaigns for Resume and Essay Writing services targeting the USA and UK, with a focus on scaling purchases.

- Enhancing ad performance across Google, Bing, Facebook, Quora Ads focusing on optimizing CAC, CLTV, and ROAS.

- Conducting in-depth data analysis to refine bidding strategies and targeting.

- Leveraging user interaction insights from Hotjar to enhance the efficiency of the conversion funnel.

- Collaborating with creative and development teams to design impactful ad assets and optimize landing pages, driving higher engagement and click-through rates.

PPC Specialist

SODA

Реклама / Маркетинг / PR-услуги

1 год 2 месяца

01.2016 - 03.2017

Employment type: Full-time

Geo: Ukraine

Projects: Real Estate, E-Commerce

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROAS, ROMI

Platforms: Google Ads, Facebook Ads

Key Responsibilities:

- Developing comprehensive media plans to maximize campaign reach and effectiveness across multiple channels, including Google, Facebook, and Instagram.

- Managing and optimized PPC campaigns for Real Estate and E-Commerce projects in Ukraine, focusing on generating leads and driving purchases.

- Allocating budgets effectively across paid search and social platforms to optimize performance and meet KPIs like ROAS and CPL.

- Coordinating with creative and content teams to ensure alignment between media strategies and campaign goals.

- Continuously monitoring and adjusting media plans to ensure optimal performance and return on investment.

Ключевая информация

Google Ads. Facebook Ads. Bing Ads. Quora Ads. Tiktok Ads. LinkedIn Ads. Google Analytics. Google Tag Manager. Hotjar. Zapier. Adobe Photoshop. Adobe Lightroom. Tilda. Wordpress.

Учился в 1 заведении

Kyiv National Economic University

Finance

Kyiv, 2010

Владеет языками

Английский

выше среднего

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Курсы, тренинги, сертификаты

Genius Space

2023

Google Ads Search. Google Ads Display. Google Ads Video. Google Analytics.

2022

Meta Blueprint

2022

IT Academy ”STEP”

2021

WEB-Analytics. PRO

2019

Ivan

Senior PPC Specialist

Киев

36 лет

Активно ищет работу

полная занятость, неполная занятость, проектная работа

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