Employment type: Full-time, Part-time

Geo: Ukraine, Europe

Project: “GoITeens” EdTech

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROMI

Platforms: Google Ads, DV360, Meta Ads

Key responsibilities:

- Creating paid campaigns in Google Ads, Meta Ads, DV360 from scratch.

- Managing performance of paid campaigns to reach target metrics and monthly lead generation goals.

- Optimized campaigns through effective A/B split-testing of audiences, ad creatives, keywords, and landing pages.

Employment type: Part-time

Geo: Ukraine, USA

Project: “WEZOM” - Software Development Company

Goal: Leads

KPI: CPL

Platforms: Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:

- Developing of a comprehensive PPC strategy for obtaining quality leads.

- Creating, managing and optimizing different types of campaigns.

- Preparing a technical tasks for the production of ad creatives.

- Tracking, reporting, and providing analysis on all performance metrics. Adjust PPC strategy accordingly.

- Working closely with content and development teams to implement and consistently optimize campaign landing pages.

Employment type: Contract

Geo: USA

Project: NDA - Software Platform for Logistics

Goal: Registrations

KPI: CPR

Platforms: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:

- Pinpointing the audience most likely to use the product.

- Developing a PPC strategy to test different hypotheses.

- Creation, management and optimization of different types of campaigns.- A/B testing of ads, landing pages and audinces.

- Preparation of the technical task for the production of advertising creatives.

- Tracking, reporting and analysis of all performance indicators. Adjusting the PPC strategy according to these indicators.

- Optimizing page layout and content to drive user sign-ups.

Employment type: Full-time

Geo: Ukraine, Europe, USA

Project: “Yaware Time Tracker” SAAS

Goals: Registrations

KPIs: CPR, CAC, CLTV

Platforms: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads

Key Responsibilities:

- Developing and managing PPC campaigns to promote Yaware's time-tracking solutions, improving brand visibility and driving targeted registrations.

- Executing audience segmentation and tailoring ad copy for key industries, resulting in higher engagement and registration rates.

- Conducting competitor analysis to improve campaign positioning in the market.

- Optimizing landing pages for conversions, focusing on productivity and time management features.

- Monitoring campaign metrics to optimize budget allocation and maximize ROMI.

Employment type: Full-time

Geo: USA

Projects: Solar Panel Installation, Home Services, Moving Services

Goal: Leads

KPIs: CPL

Platforms: Google Ads, Local Service Ads, Facebook Ads, Microsoft Ads

Key Responsibilities:

- Managing PPC campaigns for USA-based projects, focusing on lead generation.

- Optimizing Google, Bing, and Facebook Ads campaigns to meet CPL targets, ensuring cost-effective lead acquisition.

- Utilizing Google Ads Editor, Google Tag Manager, and Google Analytics to track, analyze, and improve campaign performance.

- Conducting in-depth data analysis with Hotjar to enhance user engagement and boost conversion rates.

- Developing ad creatives and audience strategies to maximize reach and effectiveness across different platforms.

Employment type: Full-time

Geo: Ukraine, USA, Europe

Project: “BSG” - CPaaS Platform

Goals: Registrations

KPIs: CPR, CAC, CLTV

Platform: Google Ads, Microsoft (Bing) Ads

Key Responsibilities:

- Leading PPC campaigns across Ukraine, USA, and Europe for the BSG CPaaS platform, targeting user registrations.

- Optimizing campaigns on Google and Bing Ads, focusing on lowering cost per registration (CPR) while enhancing customer acquisition (CAC) and lifetime value (CLTV).

- Employing tools such as Google Tag Manager, Google Analytics, and Hotjar for tracking campaign performance and improving ad effectiveness.

- Enhancing targeting and bidding strategies to increase campaign efficiency and drive high-quality leads at a reduced CAC.

- Conducting A/B testing on landing page elements to determine the most effective layouts and content.

Employment type: Full-time

Geo: Ukraine

Project: “Seadora” Ocean Fish Delively

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROAS

Platforms: Google Ads, Facebook Ads

Key Responsibilities:

- Developing and managing PPC campaigns for Seadora’s ocean fish delivery service across Ukraine, focusing on lead generation and boosting purchases.

- Optimizing Google and Facebook ads campaigna to achieve core KPIs such as CPL, CAC, CLTV, and ROAS.

- Leveraging Google Analytics and Facebook Analytics to evaluate campaign performance, track metrics, and make data-driven adjustments.

- Creating targeted ad strategies, aligning them with audience insights to enhance brand engagement and conversion rates.

- Coordinating with the marketing team to align ad campaigns with broader brand initiatives and promotions.

Employment type: Full-time

Geo: Ukraine

Project: "WOLF.UA" - the largest network of printing houses is Ukraine

Goal: Purchases

KPI: ROAS

Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads

Key Responsibilities:

- Managing and optimizing PPC campaigns for WOLF.UA with a primary focus on driving purchases.

- Utilizing Google Ads, Facebook, Instagram, and TikTok platforms to meet ROAS objectives and ensure cost-effective campaign performance.

- Analyzing data with Google Analytics and Facebook Analytics to track and improve campaign results.

- Implementing programmatic advertising via DV360 to expand reach and enhance targeting.

- Refining ad copy and bidding strategies to drive conversions and achieve high return on ad spend (ROAS).

Employment type: Full-time

Geo: USA, UK

Projects: Resume Writing Services, Essay Writing Services

Goal: Purchases

KPIs: CAC, CLTV, ROAS

Platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Quora Ads

Key Responsibilities:

- Driving PPC campaigns for Resume and Essay Writing services targeting the USA and UK, with a focus on scaling purchases.

- Enhancing ad performance across Google, Bing, Facebook, Quora Ads focusing on optimizing CAC, CLTV, and ROAS.

- Conducting in-depth data analysis to refine bidding strategies and targeting.

- Leveraging user interaction insights from Hotjar to enhance the efficiency of the conversion funnel.

- Collaborating with creative and development teams to design impactful ad assets and optimize landing pages, driving higher engagement and click-through rates.

Employment type: Full-time

Geo: Ukraine

Projects: Real Estate, E-Commerce

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROAS, ROMI

Platforms: Google Ads, Facebook Ads

Key Responsibilities:

- Developing comprehensive media plans to maximize campaign reach and effectiveness across multiple channels, including Google, Facebook, and Instagram.

- Managing and optimized PPC campaigns for Real Estate and E-Commerce projects in Ukraine, focusing on generating leads and driving purchases.

- Allocating budgets effectively across paid search and social platforms to optimize performance and meet KPIs like ROAS and CPL.

- Coordinating with creative and content teams to ensure alignment between media strategies and campaign goals.

- Continuously monitoring and adjusting media plans to ensure optimal performance and return on investment.