Працював в 10 компаніях   8 років 10 місяців

Освіта, IT, Транспорт та Логістика, Реклама та PR-послуги, Телекомунікації / Зв'язок, Торгівля роздрібна / Retail, Видавництва та Поліграфія

Senior PPC specialist

GoITeens

Освіта

1 рік 8 місяців

02.2023 - до теперішнього часу

Employment type: Full-time, Part-time

Geo: Ukraine, Europe

Project: “GoITeens” EdTech

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV. ROMI

Platforms: Google Ads, DV360, Meta Ads

Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

Senior PPC Specialist

WEZOM, IT - компания

IT

1 рік 1 місяць

08.2023 - 09.2024

Employment type: Part-time

Geo: Ukraine, USA

Project: “WEZOM” - Software Development Company

Goal: Leads

KPI: CPL

Platforms: Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

Senior PPC specialist

HAULK

Транспорт та Логістика

10 місяців

09.2023 - 07.2024

Employment type: Contract

Geo: USA

Project: “HAULK” Logistics

Goal: Registrations

KPI: CPR

Platforms: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads

Key Responsibilities:

- Determination of the target audience of the product.

- Developing a PPC strategy to test different hypotheses.

- Creation, management and optimization of different types of campaigns.- A/B testing of ads, landing pages and audinces.

- Preparation of the technical task for the production of advertising creatives.

- Tracking, reporting and analysis of all performance indicators. Adjusting the PPC strategy according to these indicators.

- Optimizing landing pages for conversions - registrations

Senior PPC Specialist

MagneticOne Group Corp.

IT

1 рік

02.2022 - 02.2023

Employment type: Full-time

Geo: Ukraine, Europe, USA

Project: “Yaware Time Tracker” SAAS

Goals: Registrations

KPIs: CPR, CAC, CLTV

Platforms: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

-Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

Senior PPC Specialist

IT DEV GROUP

Реклама та PR-послуги

1 рік 1 місяць

02.2021 - 03.2022

Employment type: Full-time

Geo: USA

Projects: Solar Panel Installation, Home Services, Moving Services

Goal: Leads

KPIs: CPL

Platforms: Google Ads, Local Service Ads, Facebook Ads, Microsoft Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

Senior PPC Specialist

BSG

Телекомунікації / Зв'язок

1 рік

03.2020 - 03.2021

Employment type: Full-time

Geo: Ukraine, USA, Europe

Project: “BSG” - CPaaS Platform

Goals: Registrations

KPIs: CPR, CAC, CLTV

Platform: Google Ads, Microsoft (Bing) Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

PPC Specialist

Seadora

Торгівля роздрібна / Retail

9 місяців

06.2019 - 03.2020

Employment type: Full-time

Geo: Ukraine

Project: “Seadora” Ocean Fish Delively

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROAS

Platforms: Google Ads, Facebook Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

Senior PPC Specialist

Printing House "WOLF.UA"

Видавництва та Поліграфія

1 рік 4 місяці

03.2018 - 07.2019

Employment type: Full-time

Geo: Ukraine

Project: "WOLF.UA" - the largest network of printing houses is Ukraine

Goal: Purchases

KPI: ROAS

Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

PPC Specialist

Devellar, OOO

IT

1 рік

03.2017 - 03.2018

Employment type: Full-time

Geo: USA, UK

Projects: Resume Writing Services, Essay Writing Services

Goal: Purchases

KPIs: CAC, CLTV, ROAS

Platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Quora Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

PPC Specialist

SODA

Реклама та PR-послуги

1 рік 2 місяці

01.2016 - 03.2017

Employment type: Full-time

Geo: Ukraine

Projects: Real Estate, E-Commerce

Goals: Leads, Purchases

KPIs: CPL, CAC, CLTV, ROAS, ROMI

Platforms: Google Ads, Facebook Ads

Key Responsibilities:

- Development of a comprehensive PPC strategy.

- Create, manage and optimize different types of campaigns.

- Prepare a technical tasks for the production of ad creatives.

- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.

- Landing pages optimization.

Ключова інформація

Google Ads. Facebook Ads. Bing Ads. Quora Ads. Tiktok Ads. LinkedIn Ads. Google Analytics. Google Tag Manager. Hotjar. Zapier. Adobe Photoshop. Adobe Lightroom. Tilda. Wordpress.

Навчався в 1 закладі

Kyiv National Economic University

Finance

Kyiv, 2010

Володіє мовами

Англійська

вище середнього

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