Працював в 10 компаніях 8 років 10 місяців
Освіта, IT, Транспорт та Логістика, Реклама та PR-послуги, Телекомунікації / Зв'язок, Торгівля роздрібна / Retail, Видавництва та Поліграфія
Senior PPC specialist
GoITeens
Освіта
1 рік 8 місяців
02.2023 - до теперішнього часу
Employment type: Full-time, Part-time
Geo: Ukraine, Europe
Project: “GoITeens” EdTech
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV. ROMI
Platforms: Google Ads, DV360, Meta Ads
Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
Senior PPC Specialist
WEZOM, IT - компания
IT
1 рік 1 місяць
08.2023 - 09.2024
Employment type: Part-time
Geo: Ukraine, USA
Project: “WEZOM” - Software Development Company
Goal: Leads
KPI: CPL
Platforms: Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
Senior PPC specialist
HAULK
Транспорт та Логістика
10 місяців
09.2023 - 07.2024
Employment type: Contract
Geo: USA
Project: “HAULK” Logistics
Goal: Registrations
KPI: CPR
Platforms: Google Ads, Bing Ads, Meta Ads, LinkedIn Ads
Key Responsibilities:
- Determination of the target audience of the product.
- Developing a PPC strategy to test different hypotheses.
- Creation, management and optimization of different types of campaigns.- A/B testing of ads, landing pages and audinces.
- Preparation of the technical task for the production of advertising creatives.
- Tracking, reporting and analysis of all performance indicators. Adjusting the PPC strategy according to these indicators.
- Optimizing landing pages for conversions - registrations
Senior PPC Specialist
MagneticOne Group Corp.
IT
1 рік
02.2022 - 02.2023
Employment type: Full-time
Geo: Ukraine, Europe, USA
Project: “Yaware Time Tracker” SAAS
Goals: Registrations
KPIs: CPR, CAC, CLTV
Platforms: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
-Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
Senior PPC Specialist
IT DEV GROUP
Реклама та PR-послуги
1 рік 1 місяць
02.2021 - 03.2022
Employment type: Full-time
Geo: USA
Projects: Solar Panel Installation, Home Services, Moving Services
Goal: Leads
KPIs: CPL
Platforms: Google Ads, Local Service Ads, Facebook Ads, Microsoft Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
Senior PPC Specialist
BSG
Телекомунікації / Зв'язок
1 рік
03.2020 - 03.2021
Employment type: Full-time
Geo: Ukraine, USA, Europe
Project: “BSG” - CPaaS Platform
Goals: Registrations
KPIs: CPR, CAC, CLTV
Platform: Google Ads, Microsoft (Bing) Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
PPC Specialist
Seadora
Торгівля роздрібна / Retail
9 місяців
06.2019 - 03.2020
Employment type: Full-time
Geo: Ukraine
Project: “Seadora” Ocean Fish Delively
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
Senior PPC Specialist
Printing House "WOLF.UA"
Видавництва та Поліграфія
1 рік 4 місяці
03.2018 - 07.2019
Employment type: Full-time
Geo: Ukraine
Project: "WOLF.UA" - the largest network of printing houses is Ukraine
Goal: Purchases
KPI: ROAS
Platforms: Google Ads, Facebook Ads, DV360, TikTok Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
PPC Specialist
Devellar, OOO
IT
1 рік
03.2017 - 03.2018
Employment type: Full-time
Geo: USA, UK
Projects: Resume Writing Services, Essay Writing Services
Goal: Purchases
KPIs: CAC, CLTV, ROAS
Platforms: Google Ads, Facebook Ads, Bing Ads, LinkedIn Ads, Quora Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
PPC Specialist
SODA
Реклама та PR-послуги
1 рік 2 місяці
01.2016 - 03.2017
Employment type: Full-time
Geo: Ukraine
Projects: Real Estate, E-Commerce
Goals: Leads, Purchases
KPIs: CPL, CAC, CLTV, ROAS, ROMI
Platforms: Google Ads, Facebook Ads
Key Responsibilities:
- Development of a comprehensive PPC strategy.
- Create, manage and optimize different types of campaigns.
- Prepare a technical tasks for the production of ad creatives.
- Track, report, and provide analysis on all performance metrics. Adjust PPC strategy accordingly.
- Landing pages optimization.
Ключова інформація
Google Ads. Facebook Ads. Bing Ads. Quora Ads. Tiktok Ads. LinkedIn Ads. Google Analytics. Google Tag Manager. Hotjar. Zapier. Adobe Photoshop. Adobe Lightroom. Tilda. Wordpress.
Навчався в 1 закладі
Kyiv National Economic University
Finance
Kyiv, 2010
Володіє мовами
Англійська
вище середнього
Може проходити співбесіду на цій мові
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Курси, тренінги, сертифікати
Genius Space
Google Ads Search. Google Ads Display. Google Ads Video. Google Analytics.
Meta Blueprint
IT Academy ”STEP”
WEB-Analytics. PRO
Ivan
Ivan
Senior PPC Specialist
Київ
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