Работала в 8 компаниях   7 лет 9 месяцев

Электроника и электротехника, Реклама / Маркетинг / PR-услуги, Туризм / Путешествия / Пассажирские перевозки, IT

Performance Marketing Manager

Samsung Electronics

Электроника и электротехника

8 месяцев

12.2023 - 08.2024

  • Conceptualizing, designing and executing online marketing initiatives to extend awareness of our products.
  • Driving sales and traffic from off-site channels to meet sales targets - Managing and analyzing work of Performance Marketing Agency.
  • Owning projects with the considerable scope and/or complexity with significant impact on customer experience and Samsung eStore business Identifying new ways to segment customers, understand them better, and develop programs to improve key customer metrics.
  • Owning the creation of marketing programs, and multiple key traffic drivers, to acquire new customers.

E-commerce Trade Marketing Specialist

The LEGO Group

Реклама / Маркетинг / PR-услуги

2 года 9 месяцев

03.2021 - 12.2023

  • Using and building upon the LEGO content infrastructure to deploy and scale the utilization of both generic and tailor-made impactful assets, driving novelty, awareness, engagement and conversion.
  • Collaboration across teams to ensure the consumer and shopper experience are consistent across all channels and touchpoints in delivering the LEGO Brand values.
  • Working with retail partners, agencies and tool providers to execute on planned promotions, achieve constant improvements and distilling findings and insights
  • Utilizing shopper insights, A-B tests and analytics to deliver effective assets and keywords that achieve excellent execution with consistency throughout the shopper funnel at retail partner sites.

Digital Marketing Specialist

Международные Авиалинии Украины

Туризм / Путешествия / Пассажирские перевозки

1 год 3 месяца

12.2019 - 03.2021

  • Using and building upon the LEGO content infrastructure to deploy and scale the utilization of both generic and tailor-made impactful assets, driving novelty, awareness, engagement and conversion.
  • Collaboration across teams ensures that the consumer and shopper experience is consistent across all channels and touchpoints in delivering the LEGO Brand values.
  • Working with retail partners, agencies and tool providers to execute on planned promotions, achieve constant improvements and distilling findings and insights
  • Utilizing shopper insights, A-B tests and analytics to deliver effective assets and keywords that achieve excellent execution and consistency throughout the retail partner sites' shopper funnel.

Digital Marketing Manager

Enestech Software

IT

7 месяцев

05.2019 - 12.2019

  • Conducting Competitor Analysis

  • Monitoring and reporting on key features, pricing policy, geo penetration, marketing channels etc.
  • Market Research
  • Research and evaluate web sites according to quality guidelines;
  • Outreach to relevant platforms and negotiate on posting
  • Crowd Marketing: posting comments on blogs, forums, portals with appropriate tasks/links
  • Email Marketing, executing Email Marketing Strategy
  • Brainstorming new approaches and tactics
  • Reporting to Marketing Head on results of the campaigns

Affiliate manager/Amazon Product manager

GDM Group

IT

9 месяцев

05.2018 - 02.2019

  • Working with CPA networks, direct affiliates
  • Analyzing the performance and forestalling future mistakes
  • Creating Amazon seller accounts, promoting and selling products through the Amazon.

SMM manager

GDM Group

IT

7 месяцев

10.2017 - 05.2018

  • 8-10 brands promotion through social networks and online resources: Facebook, Instagram, Twitter, YouTube
  • Content Marketing
  • Working with influencers

Digital Marketing Manager

Helpware

IT

8 месяцев

02.2017 - 10.2017

  • Company promotion through social networks and online resources: Facebook, Instagram, Pinterest, LinkedIn, G+
  • Social Media Marketing and Advertising - running social media accounts, ad campaigns running&optimization (Facebook)
  • Creating AdWords reports, optimizing campaigns
  • Creating advanced reports using Google Analytics

Marketing assistant

Genesis

IT

3 месяца

09.2016 - 12.2016

  • Analysis of social media activities, coordinating SMM collaborator work
  • Searching and communication with Instagram influencers, starting from 100k followers
  • SERM: search results optimization in two search queries «brand name+ reviews», «brand name+spam»
  • Working with creators on creating video ads using platforms fiverr and upwork
  • Helping marketing manager in creating and launching facebook ads

Училась в 1 заведении

Державний вищий навчальний заклад "Київський національний економічний університет імені Вадима Гетьмана"

Міжнародна економіка

Київ, 2013

Владеет языками

Английский

продвинутый

Может проходить собеседование на этом языке

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IELTS - 7

Аліна

Digital Marketing Manager

Киев

1 800 $

32 года

Работает, но открыт для предложений

полная занятость

Характер работы: удаленная работа, гибридная

Обновлено 22 часа назад