Працювала в 8 компаніях 7 років 9 місяців
Електроніка та електротехніка, Реклама та PR-послуги, Туризм / Подорожі / Пасажирські перевезення, IT
Performance Marketing Manager
Samsung Electronics
Електроніка та електротехніка
8 місяців
12.2023 - 08.2024
- Conceptualizing, designing and executing online marketing initiatives to extend awareness of our products.
- Driving sales and traffic from off-site channels to meet sales targets - Managing and analyzing work of Performance Marketing Agency.
- Owning projects with the considerable scope and/or complexity with significant impact on customer experience and Samsung eStore business Identifying new ways to segment customers, understand them better, and develop programs to improve key customer metrics.
- Owning the creation of marketing programs, and multiple key traffic drivers, to acquire new customers.
E-commerce Trade Marketing Specialist
The LEGO Group
Реклама та PR-послуги
2 роки 9 місяців
03.2021 - 12.2023
- Using and building upon the LEGO content infrastructure to deploy and scale the utilization of both generic and tailor-made impactful assets, driving novelty, awareness, engagement and conversion.
- Collaboration across teams to ensure the consumer and shopper experience are consistent across all channels and touchpoints in delivering the LEGO Brand values.
- Working with retail partners, agencies and tool providers to execute on planned promotions, achieve constant improvements and distilling findings and insights
- Utilizing shopper insights, A-B tests and analytics to deliver effective assets and keywords that achieve excellent execution with consistency throughout the shopper funnel at retail partner sites.
Digital Marketing Specialist
Международные Авиалинии Украины
Туризм / Подорожі / Пасажирські перевезення
1 рік 3 місяці
12.2019 - 03.2021
- Using and building upon the LEGO content infrastructure to deploy and scale the utilization of both generic and tailor-made impactful assets, driving novelty, awareness, engagement and conversion.
- Collaboration across teams ensures that the consumer and shopper experience is consistent across all channels and touchpoints in delivering the LEGO Brand values.
- Working with retail partners, agencies and tool providers to execute on planned promotions, achieve constant improvements and distilling findings and insights
- Utilizing shopper insights, A-B tests and analytics to deliver effective assets and keywords that achieve excellent execution and consistency throughout the retail partner sites' shopper funnel.
Digital Marketing Manager
Enestech Software
IT
7 місяців
05.2019 - 12.2019
- Conducting Competitor Analysis
- Monitoring and reporting on key features, pricing policy, geo penetration, marketing channels etc.
- Market Research
- Research and evaluate web sites according to quality guidelines;
- Outreach to relevant platforms and negotiate on posting
- Crowd Marketing: posting comments on blogs, forums, portals with appropriate tasks/links
- Email Marketing, executing Email Marketing Strategy
- Brainstorming new approaches and tactics
- Reporting to Marketing Head on results of the campaigns
Affiliate manager/Amazon Product manager
GDM Group
IT
9 місяців
05.2018 - 02.2019
- Working with CPA networks, direct affiliates
- Analyzing the performance and forestalling future mistakes
- Creating Amazon seller accounts, promoting and selling products through the Amazon.
SMM manager
GDM Group
IT
7 місяців
10.2017 - 05.2018
- 8-10 brands promotion through social networks and online resources: Facebook, Instagram, Twitter, YouTube
- Content Marketing
- Working with influencers
Digital Marketing Manager
Helpware
IT
8 місяців
02.2017 - 10.2017
- Company promotion through social networks and online resources: Facebook, Instagram, Pinterest, LinkedIn, G+
- Social Media Marketing and Advertising - running social media accounts, ad campaigns running&optimization (Facebook)
- Creating AdWords reports, optimizing campaigns
- Creating advanced reports using Google Analytics
Marketing assistant
Genesis
IT
3 місяці
09.2016 - 12.2016
- Analysis of social media activities, coordinating SMM collaborator work
- Searching and communication with Instagram influencers, starting from 100k followers
- SERM: search results optimization in two search queries «brand name+ reviews», «brand name+spam»
- Working with creators on creating video ads using platforms fiverr and upwork
- Helping marketing manager in creating and launching facebook ads
Навчалась в 1 закладі
Державний вищий навчальний заклад "Київський національний економічний університет імені Вадима Гетьмана"
Міжнародна економіка
Київ, 2013
Володіє мовами
Англійська
поглиблений
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
IELTS - 7
Аліна
Аліна
Digital Marketing Manager
Київ
Працює, але відкритий для пропозицій
повна зайнятість
Характер роботи: віддалена робота, гібридна
Оновлено 20 годин тому