Работал в 3 компаниях   12 лет 4 месяца

Автомобильная промышленность и Автобизнес, Реклама / Маркетинг / PR-услуги

Head of marketing of Volkswagen passenger cars

Porsche Ukraine LLC

Автомобильная промышленность и Автобизнес

9 лет 2 месяца

11.2015 - по настоящее время

  • Collection and analysis of market data (identification of needs, analysis of consumer behavior, the possibility of acquiring new customers, etc.);
  • Continuous analysis of competitors' marketing activities;
  • Adaptation of the central marketing strategy of the Volkswagen Passenger Cars brand to the realities and needs of the Ukrainian market, development, and implementation of the national local marketing strategy of Volkswagen passenger cars in Ukraine;
  • Development and implementation of a marketing plan for Volkswagen passenger cars in Ukraine: from the launch of new models to maintaining demand for already launched products with further promotion to the TOP-5 in its category;
  • External PR communications: negotiations and cooperation with journalists, bloggers, opinion leaders with writing press releases, news and their subsequent placement;
  • Development, planning, and launch of advertising campaigns and full-cycle activations (BTL, ATL, TTL, digital, TV) on a national scale;
  • Development and implementation of crisis communications;
  • Conducting national omnichannel image campaigns with multi-million coverage and launching, including on TV;
  • Rebranding on a national scale: from the initial identification of dealer enterprises to the adaptation of guidelines and standards of visual brand identity with Tone of Voice;
  • Client relations: customer support, conflict mitigation, and F.A.Q .;
  • Project management: planning, interaction, coordination, and implementation of the final product (for example, the first online model of prepaid cars in the automotive industry in Ukraine) with the subsequent improvement of the brand's digital services;
  • Team leading: distribution of tasks and responsibilities related to marketing, advertising, and brand PR, as well as further control over their implementation;
  • Content creation (photo sessions, video filming): development and implementation of ideas that yielded positive results (in the form of sold cars, pageview depth, and an increase in incoming traffic to the brand's website and leads generated in the result);
  • Examples:
  • https://youtu.be/XZrL0v9IJso
  • https://youtu.be/DTn3riSXVho
  • https://youtu.be/JQNH1CQJx0k
  • BTL projects: full-scale involvement (from concept to event) in car presentations, national test-drive projects, industry exhibitions/conferences, etc .; Example: https://erc.ua/cee/en/
  • SMM: the current administrator of the FB&IG pages of Volkswagen Ukraine, who develops, modernizes scripts for the contractor agency, smooths out conflicts with problem clients, and creates a content plan on a monthly basis;
  • Marketing and advertising support for dealer enterprises: coordination and control (26 official dealers, sales of new and used cars): support and control of implementation, compliance, and compliance with the current requirements for brand identity, guidelines, and brand book of one of the largest dealer networks in Ukraine;
  • Creation of solutions for partnership programs: development, negotiation process, and "closing" agreements;
  • Full documentary support of all marketing and related projects;
  • Development, implementation, and approval of the results of tender procedures and price-check;
  • Media fleet management;
  • Communication with the head office of the parent company in Salzburg, cooperation with the central office of the brand in Wolfsburg, and reporting to the top management of the local office.

Senior marketing and advertising specialist

Summit Motors Ukraine LLC

Автомобильная промышленность и Автобизнес

2 года

10.2013 - 10.2015

  • Development, organization, and implementation of the Toyota and Lexus dealer's marketing strategy;
  • Development, planning, and placement of advertising projects (media, digital, OOH, radio);
  • Planning, budgeting and moderating of national and local BTL projects;
  • Administration of separate brands' websites: managing IT (planning, coordinating, testing, controlling deadlines) projects in association with local IT department and outsource contractor (designer);
  • Full-cycle development of advertising materials (POSM, layouts, banners etc.);
  • Preparation and placement of media content (incl. press releases, SMM content) on official websites and SMM channels (FB, Instagram);
  • Team-leading to improve an efficiency of subordinate marketing specialist;
  • Separate documentary maintenance of all of the marketing and related projects;
  • Search and engagement of partners for local and regional projects;
  • Development and managing of customer satisfaction projects and loyalty programs.

Event manager

Havas Engage Ukraine

Реклама / Маркетинг / PR-услуги

1 год

10.2012 - 10.2013

  • Development, definition, planning and coordinating of event projects (from the concept to an event-plan as copywriter and administrator);
  • Organization and leading brainstorming process;
  • Briefing and traffic management of the creative department to reinsure that content will be appropriate, applicable and useful for a client (incl. deadlines);
  • Clients' account management: detecting needs and wishes, prioritizing objectives and controlling the implementation;
  • Creating PPT presentations describing the agency's concept and vision of the planning event;
  • Copywriting (Ukrainian, Russian, English): from the translations to the National marketing campaigns;
  • Participation in planning, budgeting and moderating of national and local BTL projects;
  • Full document maintenance (both accountment and clients' reports).

Ключевая информация

  • Marketing and communication
  • Presentation skills
  • Negotiation processes
  • Event Management
  • Project Management
  • Accuracy in data processing
  • PR
  • ATL
  • BTL
  • Advertising
  • Driving license (category B, 12 years of experience)
  • Teamplayer
  • High level of initiative and responsibility
  • Result-oriented
  • Advanced user MS Windows and Office
  • Advanced Lotus Notes user
  • The first who started selling the vehicles directly online in Ukraine

Учился в 2 заведениях

Interregional Academy of Personnel Management

FEA Management

Kiev, 2013

Kyiv Institute of Managing Investments

Managing organizations of investments

Kiev, 2011

Владеет языками

Английский

свободно

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Kyiv Languages School 2, advanced business English

Немецкий

базовый

Русский

родной

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Украинский

родной

Может проходить собеседование на этом языке

Может проходить собеседование на этом языке

Курсы, тренинги, сертификаты

AdWords Fundamentals

Kiev, 2018

Google Academy for Ads

AdWords Search Certification

Kiev, 2018

Google Academy for Ads

Educasia

Kiev, 2014

Employees study program of Sumitomo Corporation. Subject - marketing.

Oleksii

Chief marketing officer

Киев

95 000 грн.

33 года

Работает, но открыт для предложений

полная занятость

Обновлено 19 часов назад