• Efficiently planned and executed advertising campaigns aligned with the brand strategy, encompassing digital, out-of-home (OOH), and influencer collaborations
• Supported the execution of the yearly brand activity plan to achieve brand targetsImproved advertising campaign effectiveness through data analysis, resulting in a 47% increase in CTR
• Running brand campaigns with influencers, managing 5 influencers under an annual agreement
• Conducting qualitative research and made and analysis of quantitative data
• Successfully launched a charitable initiative in collaboration with over 18 Ukrainian brands

Huggies© social media management in Ukraine and Central Europe

Achievements:

• followers base grow up to 64% on Facebook and 55% on Instagram per year
• ER grows up to 2,7%
• Posting plan rubricator creation (emotional and rational content integration)
• Support of the 360' digital media campaign in social media.
• optimization of usage of the YT content and UGC
• better moderation and creation of the FAQ guide

Responsibilities:

• analysis and preparation of the project KPI
• Digital&communicational strategy creation
• Monthly brief to the agency and content plan creation
• adaptation and control for the СЕ content posting&promotion
• special projects and contest preparation
• Conduction of the photo session
• monthly analysis of project performance
  

bloggers flight coordination

• setting KPI and influencers guide preparation
• selection from the proposed bloggers and approval of posts
• control over the results and analysis

Coordination of the national sampling program, which includes 26 medical representatives in more than 150 maternity houses.

• the agency's work coordination
• analysis of the program coverage and preparation of recommendations for its improvement, the performance report.
• project budget planning and control

POSM production

Document flow with Ukrainian and European suppliers

Monthly budget analysis in SAP system

• Participation in development of digital strategic framework for active cosmetics division
• Developing and managing 360° media campaigns for a group of brands in line with brand strategies which support brand awareness (selection of the right target audience and digital media mix)
• Manage launches and re-launches preparation in terms of mediaInvolving in digital budget forecasting
• Application of innovations and advanced media tools: precision advertising, real time buying
• Monitoring the implementation of KPIs, analysis of the dynamics of advertising, A/B testing for maximum results from campaigns, evaluation of campaign results
• Collaboration with marketing to create the best performing landing pages and creatives

Achievements:

• Launched 50+ media campaigns

• Media coverage 74% for Vichy, 88% for Cerave and 80% for LRP of Ukraine audience (All, 18-50 y.o)

• Collaborative ads with positive ROAS more than 2.0

• New approach for media planning

• Project leader in conduction of National BTL consumer promo:

-Tender coordination (brief preparation, choosing agencies)

-Selection of the best offer

-Budget finalization and paper work managing

-Promo mechanics and Key Visual choosing

-POS materials agreement

-Making promo presentation for retailer to show chosen mechanics benefits

-Coordination of the digital part of the project

-Control on every promo step;

• Responsibility for preparing analysis on Chanel evolution and Promo effectiveness;
  
• Preparation of the analysis on internal department spends (it helps to find efficiencies and savings for 2018)
• Project on branding of the office from brief development to coordination work with agency with more than 20 comments from the client side, aligning it inside the organization;
• Preparation of the presentations on miscellaneous purposes;
• Intern's video-project creation
  

• Coordination the Project with online partners within the National consumer promo
• Assistance in National consumer promo implementation: coordination of creative work, direct mailing, digital materials development, carry on promo budget
• Conducting detailed analysis (brand share, pricing, category sales, competitive products and promotional activity)
• Paper work
• Product training condaction
  
• Assistance in other paper work
• Handling the payments

• Managing client flows in the department
• The primary contact for the purpose of consulting on banking products
• Resolving conflicts
• Information service

• Conducting 13 trainings for trainees
• Delegation and control of the three team members
• Search place of work for participants in the global database
• Help with paperwork for visa
• Creating cooperations with three cities

• Promotion of international program
• Selection of participants
  
• Conducting 103 interviews
• Preparation and signing of 15 contracts