Працювала в 7 компаніях 18 років 8 місяців
Промисловість та Виробництво, АПК (Агропромисловий комплекс), FMCG, Медицина та Охорона здоров'я, Торгівля роздрібна / Retail
Marketing/logistick assistant
TolsmaGrisnich LLC the Netherlands
Промисловість та Виробництво
6 місяців
06.2022 - 12.2022
Brand manager TM YASENSVIT
Ovostar Union
АПК (Агропромисловий комплекс)
1 рік 11 місяців
06.2020 - 05.2022
· Execution of marketing activities
· Introducing of new products
· Brand image building
· Support in coordinating online campaigns and social media
· Marketing budget management
· Management of merchandising projects
· Management of e-commerce projects
· Analysis of the market environment and monitoring of competitors' activities
· Analysis of the performance of brands and new products
· Close cooperation with Retail Marketing Departments
· Close cooperation with the Sales Department in order to implement ongoing marketing activities.
· Copywriting
Marketing Manager
Freelance, Part-time marketing projects, Kyiv, Ukraine
FMCG
10 місяців
08.2019 - 06.2020
Developing strategies and conducting business pages on social networks
Product Manager TM «Kuchikoo» and TM «Zest»
Delta Medical
Медицина та Охорона здоров'я
2 місяці
04.2019 - 06.2019
· Analysis of the situation and research of the target market of products.
· Sales volumes forecasting, development and implementation of sales strategies.
· Full and independent product line positioning.
· Development of the communication and promotion strategy for the products of portfolio.
· Marketing budget management.
· Evaluation of the effectiveness of the chosen strategy and specific promotional actions.
Achievements
· New products training for sales team
· Annual strategy preparation for new product
· Organization of participation in Family Day Event with presentation of full line of TM "Kuchikoo"
· Participation in the creation and shooting processes promotional video
· updated protocol of product layout (planogramma)
· creation of descriptions and product cards for the online store
· publication of an advertising article in a specialized magazine
Brand manager TM "Alyaska"
IDS "Aqua Service" (B2B&B2C)
FMCG
1 рік 1 місяць
01.2018 - 02.2019
· Brand management and activation, participation in strategic planning and strategy implementation.
· Product: water in bottles 18,9 l - home office delivery business
· Client base development: attraction, retention, life-time value management.
· Loyalty program management.
· Creation and implementation of the activities for customers.
· Development of the partnership programs.
· Evaluation of marketing programs effectiveness.
· Management of marketing budget.
Achievements
· Evaluation of efficiency and cost of partnership programs followed by update.
· Update of activities for customers.
· Creation of subscription model.
· Participation in repositioning process
Marketing Manager Ukraine (HoReCa) B2B Business
Unilever Ukraine / Юниливер Украина, ООО / Юнілівер Україна ТОВ
FMCG
11 років 6 місяців
06.2006 - 12.2017
· Drive growth for the MCO through: Customer journeys from profiling to getting the sale, focus on the digital.
· Perfect execution of the MCO marketing and sales activity plan.
· Assure implementation of Marketing agenda
· Execute the integrated marketing-sales plan.
· Support CD with the execution of the sales activity plan.
· Track customer performance and support CD with developing and implementing corrective actions.
· Customer marketing and digital conversion: Design and implement simple journeys that get the sale.
· Ensure that digital is at the heart of all customer journeys.
· Always-on 80/20 content plan for all relevant customer groups.
· Deploy and amplify big activation ideas.
· Adapt and adopt Brand Experience Toolkits.
· Execute Perfect Launch with CD.
· Trade marketing: Support the operator marketing teams with designing and implementing simple customer journeys that get the sale.
· Execute the trade activity plan.
· Drive perfect store (on-line and off-line)
· Build engagement for all key activities
· 2015-2017 Position: Food Solutions Distributor Account Manager Ukraine and Belarus (HoReCa)
· 2008-2015 Position: Food Solutions Marketing Executive (HoReCa)
· 2007-2007 Position: Food Solutions Coordinator
· 2006-2007 Position: Trade Marketing Coordinator
Achievements
· Full update of products portfolio in Ukraine. Search and replace of all products produced in Russia to analogues from Europe. Margin-based pricing.
· Creation of products catalogue, selling stories and trainings for sales team.
· Launch of new portfolio to partners and customers.
· Conducting of trainings, promotional events, participation in specialized exhibitions.
Assistant to Sales Finance Analyst
LLC – Wrigley Ukraine (FMCG)
Торгівля роздрібна / Retail
2 роки 1 місяць
04.2004 - 05.2006
personal assistant to SF Analyst, paper work, participation in Sales Team trainings and meetings organization and holding; participation in Sales Team structure forming, participation in Sales Team budget forming, controling of Sales Team spendings in compliance with approved budget; planning the terms for Sales Team vacations and controlling of it; contact with distributors, outsorsing companies and private entrepreneurs; monthly preparation of number of financial
Ключова інформація
Brand Management:
- brand development strategy;
- market and competitor analysis;
- preparation of brand plan development - activity calendar, budgeting;
- brand awareness work;
- brand positioning;
- price monitoring/ pricing;
- product portfolio management;
- launch of new products;
- ensuring effective collaboration with cross functions;
- managing of third parties for timely and qualitative execution of brand's activities;
POS support;
managing of A&P budget;
analysis of relevant brand performance data, brand profitability;
copywriting
merchandising
Personal skills:
- decision-making skills;
- solve problems;
- attention to details;
- flexibility;
- work in a dynamic environment;
- strong communication skills;
advanced English;
advanced Spanish;
Technical skills:
Excel, Word, Power Point, PharmXplorer, BusinessObject, SAP, 1C
Навчалась в 3 закладах
Nima the Netherlands
NIMA-A online marketing program
Amsterdam, 2022
Ukrainian National Aviation University
Professional Postgraduate Diploma in Economy, Management of Organization
Kiev, 2006
Kyiv State Linguistic University
Spanish and English Language Philology
Kiev, 2000
Володіє мовами
Англійська
поглиблений
Може проходити співбесіду на цій мові
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Linguistic University Diplom
Іспанська
поглиблений
Може проходити співбесіду на цій мові
Може проходити співбесіду на цій мові
Linguistic University Diplom
Курси, тренінги, сертифікати
NIMA-A online marketing program
Pro Business School. Marketing PRO.
System course. The level of expert practitioner in the specialty at the end.
Digital Marketing Manager Course
IMB Academy
Active Sales
Studying of Sales Technique "Sales leader"
Successful negotiations
How to make the process of negotiations effective. The ability to recognize and circumvent the tricks and the manipulation of the purchaser, to resist the pressure of comparison with competitors and discounts requirements.
Marina
Marina
Brand manager
Київ
Оболонський район, Печерський район, Подільський район, Святошинський район, Солом'янський район, Шевченківський район
повна зайнятість
Оновлено 4 місяці тому