Chief Marketing Officer
В офісі/на місці
Повна зайнятість
Бонуси / премії
Requirements
- Minimum of 3 years of experience in a similar position;
- Ability to create and effectively manage marketing teams;
- Strong knowledge of key digital marketing indicators and proficiency in utilizing them to evaluate work;
- Minimum of 2 years of experience in gambling/betting;
- Upper intermediate level of English proficiency.
Responsibilities
- Manage the product marketing department, encompassing the casino, sports, and e-sports sectors;
- Develop comprehensive marketing strategies for 10+ operational regions, specifically the CIS and Latin America;
- Oversee operational and retention marketing activities within the company;
- Lead and set goals for business leaders in CRM, SMM, SEO, Content, and Product Marketing;
- Create and coordinate the company’s marketing plan, defining goals and establishing methodologies for achieving them;
- Interact with regional managers to remain up-to-date on local newsworthy events;
- Develop regional marketing initiatives and campaigns;
- Exercise control over marketing plan segments, regularly refining mechanics and segmentation techniques;
- Evaluate the efficiency and cost-effectiveness of all promotional activities;
- Automate processes through the utilization of an internal marketing platform;
- Approve launched marketing campaigns and promotions;
- Collaborate with external marketing teams to establish a continuous funnel for retaining acquired players;
- Interact with the Call-center team to ensure alignment and support for marketing efforts;
- Engage with the Product Owner to enhance product capabilities and the admin panel based on marketing needs and requests;
- Collaborate with the marketing admin team development team, overseeing backlog management and task prioritization;
- Optimize the marketing platform, serving as the primary tool for the marketing team;
- Regularly monitor statistics, key product KPIs, and analytical indicators.
Our benefits to you
- Work in an international IT product ecosystem;
- Opportunity for career and professional growth;
- Ability to involve your ideas and developments;
- Training at the expense of the ecosystem;
- Paid vacation (24 days);
- Paid sick leave;
- 4 days off;
Робота в офісі Кіпр або Варшава!
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