Market Research Lead

Includes:

• Leverages consumer, distributor, market and competitive insights and drivers to guide the development of business objectives, market strategies and operating plans
• Key capability areas include: brand building, concept development, concept/advertising testing, competitive intelligence
• Defines and develops market research projects that impact organizational strategies, business goals and operating plans
• Devises market studies and projects to investigate conditions and collect relevant data for analysis
• Analyzes research findings and provides insight to internal clients to support the development of brand strategies, product improvements and new products
• Investigates the consumer experience to support development of marketing and brand reputation initiatives including Quality of Life claims for key products, programs and solutions
• Engage with distributors through various frameworks to support development of business opportunity strategies and drive Health & Wellness growth opportunity across the Region
• Develop a set of insights to leverage our Sustainability strategy and drive growth across the Region 
• Provide support in analyzing product user base customer satisfaction to identify improvement opportunities

In addition:

• Analyzes business plans from micro to macro level (i.e., product/brand/category/portfolio) to recommend optimal alignment
• Delivers ad hoc tracking systems - e.g.; market share and funnel for key brands in defined markets

Principal Responsibilities:

• Provide regular KPI tracking and performance result to the areas described in Job Purpose,
• Develop format of regular reporting by being aligned with given function/stakeholders and deliver insight from the observed performance,
• Conduct/develop creative modeling  for business case scenario upon function/stakeholders request, providing recommendation for decision making,
• Engage with   Finance and BI team for day to day work to make sure right approach for analytics is made,
• Synthesize findings from all analytics areas the team cover, connect dots to update uplines with critical findings/suggestion,
• Critical window to engage with Finance and BI team for alignment on methodology/modeling of analytics,
• Take adhoc request of developing business case, quickly bulid up create modeling to support quick decision making,

Geographic Scope: ESAN

Required Qualifications:

• Analytical, logical thkinking,
• Acumen on financial and knowledge in the area of his/her area to cover ,
• Capable to develop create modelings,
• Communicate skill with functional stakeholders,

If you are interested in applying for this role, please send your CV to Tetiana Dukhota, HR Manager Amway Ukraine Відправити резюме