Main projects: Launched Premialle & Ferma cream cheese: #3 market position, 12% share in 6 months.

Launched Chill Out snacks: entered a new category, driving incremental volume and margin.

Launched Eurobrick processed cheese: secured new listings and incremental volume.

Launched 53% fat butter: increased volume and margin. Launched smoked & chocolate-caramel processed cheese: drove incremental volume and margin.

Key Responsibilities:

Led portfolio strategy across multiple dairy categories.

Developed brand architecture aligned with commercial priorities.

Drove portfolio optimization through SKU rationalization and innovation.

Partnered with Sales, Finance, Supply Chain and R&D to deliver commercial growth.

Managed new product pipeline from concept through launch.

Defined KPIs and monitored portfolio performance using sales, profitability and market share indicators.

Main projects:

Built the digital marketing function

Grew Melatonin-A from launch to #5 market position

Produced digital video campaigns and negotiated direct TV advertising placements with Inter TV

Launched the ATIS Pharma e-commerce channel and led the digital launch of Alpha Life

Increased brand visibility and sales through tabletki.ua.

Key Responsibilities:

Product lifecycle management

Go-to-market strategy

Cross-functional leadership

Digital commercialization

• Develop brand strategy in accordance with the company vision
• Develop assortment strategy per brand that allows to achieve company goals and maximize efficiency
• Lead financial planning per brand, segment based on top-down planning framework and local vision, Marketing Strategy, brand and competitive environment
• Strategic planning of media and digital activities together with media agency to ensure realization of brand goals and most effective marketing investments
• Define scope of Market research needed to get deep understanding of category, brand, SKU performance on the market and negotiate best contract terms with research suppliers

• Creation of site http://chalyivideo.com/
• Executing & optimizing PPC campaigns for franchise KARTOFAN
• SEO optimization for site https://kartofan.ua/
• Executing & optimizing targeting campaign in fb and Instagram for franchise KARTOFAN
  

• Develop brand strategy in accordance with the company vision
• Develop assortment strategy per brand that allows to achieve company goals and maximize efficiency
• Lead financial planning per brand, segment based on top-down planning framework and local vision, Marketing Strategy, brand and competitive environment
• Strategic planning of media and digital activities together with media agency to ensure realization of brand goals and most effective marketing investments
• Define scope of Market research needed to get deep understanding of category, brand, SKU performance on the market and negotiate best contract terms with research suppliers

The main implemented projects and their results:

• creation of marketing support and control of trade marketing support, as a result: two-times increase in sales.

Main projects:

• Launch hard and processed cheese Ferma. Result: processed cheese Ferma is #1 in the market.

Responsibilities:

• Development & implementation of Marketing strategy & annual Brand plan for several Brands of Cheese category.
• P&L management.
• Analytical analysis & interpretation of market and consumer research data.
• Development of new products, package design, POSMs.
• Development and implementation of Marketing promotions activities as ATL and so BTL.
• Agencies coordination - creative, research, media, BTL.
• Marketing Budget management.

Responsibilities:

• New product development.
• Management of assortment, P&L and promotion for Brand Lisma.

Main Project:

• Start import of French and Polish cheeses in Ukraine TMs: Milkana, Coeur De Lion, Fol Epi, Saint Agur, Chavroux, Le Rustique). Result: sale in a few months were higher than distributor sales.

Responsibilities:

• Development and implementation of the project "Import cheeses": assortment, pricing, logistics, contract work, documentary support, distribution, order and supply system.
• Development & implementation of Marketing strategy & annual Brand plan for several Brands of Cheese category.
• P&L management.
• Analytical analysis & interpretation of market and consumer research data.
• Development of new products, package design, POSMs.
• Development and implementation of Marketing promotions activities as ATL and so BTL.
• Agencies coordination - creative, research, media, BTL, PR.

• Marketing Budget management.

Main Projects:

• Launch of "Mayonnaise without Preservatives" - development of advertising campaign (TV, Press, PR). Result: sales growth + 40% in the period of the TV campaign, market share growth + 2%.

Responsibilities:

• Conduct analysis & interpretation of market and consumer research data.
• Develop and implement annual marketing plan for the category.
• Work with advertising agencies on development of creative materials and media placement.
• Carry out advertising campaigns in media, evaluate advertising campaigns efficiency.
• Develop and implement promotional campaigns.
• Manage product's pricing to ensure profitability and sales.

• New products development within marketing mix from brief to finished product.

Development seasonal vegetables category in direct subordination to Category Manager.

Main projects:

• Package design for Chumak tomato juice,
• Design for labels for green peas and sweet corn.

Responsibilities:

• Administrative assistance of Sales Director and Regional Sales Manager.
• Ensuring of passing information and reports in time and according to established rules and standards
• Effective communication between regional and central offices.
• Carrying out analysis of required information and received information of forecast/plan of sales, current situation in sales.