• Direct brand strategy, communications architecture, and integrated marketing for GCC automotive portfolio across UAE, KSA, and regional markets

• Provide eContent assets (A+ content, UGC, AI-assisted CGI/VFX, website/platform designs, promotional activations) enabling PPC team; deliver 106% of monthly lead-generation target

• Lead influencer strategy across Instagram, TikTok, YouTube; managed 2 macro + 4 micro partnerships, executed 18 campaigns achieving 4.7% engagement rate

• Direct AI-assisted CGI/VFX/UGC/A+ content production; manage team producing 250+ posts, 40 video edits, 26 UGC compilations monthly; reach 32M+ monthly impressions

• Grow organic presence to 154K followers across Instagram, TikTok, YouTube, LinkedIn, Facebook, Snapchat; maintain 54 posts/week, 2 Reels/week, 12-hour response time

• Coordinate content across Amazon, Noon, Dubizzle; adapt messaging for Arabic-speaking GCC audiences with campaign localization

• Deliver 2–4 monthly brand PR events (expo, retailer, comunity) with up to 1,300% ROI through integrated digital amplification and influencer integration
• Maintained CRM-based project roadmaps, budget tracking and performance reports across all creative, digital and event workstreams, ensuring full brand-guideline compliance.

• Forecasted and efficient utilization Marleting budget in co-operation with Finance.
• Managed creative, ambasadors and production team.

• Managed import/export accounts in SAP/ERP for 1,000+ Key retailer; maintained data accuracy and reporting integrity

• Integrated DPD shipping into customer e-commerce platforms; streamlined checkout-to-delivery experience

• Developed e-commerce promotions aligned to loyalty objectives; expanded active customer base
• Provided contract documentation and payments across SAP and non-SAP systems with real-time B2C delivery tracking and reporting.

• Owned the full digital ecosystem — e-commerce, social media, SEO/SEM and website — ensuring consistent brand voice and content performance across all channels.
• Analyzed consumer-journey data (data analytics, e-retailer dashboards) to surface actionable insights, optimizing campaign content and driving measurable traffic growth.
• Led integrated new product launch communications, aligning digital content with offline promotions to accelerate e-commerce growth.

• Delivered 32% sales growth through a nonstandard regional seasonal activation — awarded best healthy-lifestyle marketing project in Danone Ukraine (2017).
• Recognized as best practice across Danone Europe for a 'perfect store' brand-consistency project, driving 12% category growth and reducing annual POSM spend (2020).
• Built and drove 1% e-commerce market-share growth through targeted digital trade activations, PICOS, e-content aligned to overall brand strategy (2021).
• Managed Trade projects: Planing and execute Annual/Quaterly Calendar trade marketing activations according Marketing Plan, Inno launches support, National promotion, BTL in-store/outdoors, motivation program for Sales Force.
• Forecast and efficient utilization of A&P TM budget in co-operation with Marketing & Finance.
• Control and manage vendors E-com, BTL, POSM/Trade equipment production, tenders, contracts.
• Manage and growing trade marketing team.

• Executed integrated GTM strategies (TV, digital, sponsorship, POS) for a premium skincare brand across Ukraine and export markets, NPI launch assets, owning brand consistency across all channels.
• Managed marketing across beauty retail and pharmacy channels; developed channel-specific brand communications, e-listings and activation programs.
• Forecasted and utilized Budget.
• Project management: Category Management, BTL, POSM/Trade equipment production via third part agencies Ukraine and Moldova, Georgia, Armenia.

• Built brand equity across Ukraine, CIS, achieving 21% market share 2013).
• Spearheaded an Eco-certified product innovation recognized at the 'Green Mind' International Forum as best Ukrainian export Eco product — achieving 3.4% market share and expansion into CIS, UAE and European markets (2015).
  Developed private-label product lines for EU and UAE markets, managing distributor partnership strategy alongside BTL and POSM agency coordination.
• Efficient implementation of all activities outlined in marketing plan TM OLEINA and full support Marketing for Ukraine, Moldova, Georgia.
• Brand P&L tracking/analyzing, promotions effectiveness. Productively managed marketing budget.
• Researched consumer trends, insights and addressable market behaviours and holding ad-hock marketing research
• Developed and launch Innovations NPI with 360C marketing support.
• Efficient media planning (TV, press, Web, in-store promotions)

• Conducted market research and competitor analysis to identify consumer trends and business opportunities.
• Supported new product development by analyzing international markets and customer insights.
• Assisted in preparing multilingual marketing communications and business presentations.
• Monitored market trends and compiled reports to support strategic business decisions.
• Coordinated communication with international partners and cross-functional teams.
• Participated in conference and work-shops (marketing strategy, national recruitment campaigns to strengthen the brand University of Twente).
• Research Dutch FMCG market and trends.

• Built growth and a Top-10 brand ranking 1.9% market share, 2011
• Nominated for the Bunge Europe Excellent Award for a key-account trade marketing campaign that delivered 130% of monthly sales targets (2011).
• Developed and implement Trade Marketing Plan for Key Accounts and other trade channels in Ukraine
• Evaluated all trade marketing activities executed under channels on sales volume-uplift
• Led and execute innovation programs for customers, distributors and Sales Force motivations.
• Ensured tenders and cooperation with third-part agencies for POSM/Trade equipment production for Ukraine, Georgia, Belorussia.
• Forecasted and allocated annual budget for activities. Managed project of Merchandising, Category management.

• Led cross-market brand activations across Hair Care, Skin Care and Home Care categories, awarded by Unilever for excellence with 4% volume share growth (2007).
• Managed annual Trade Marketing budgets and full launch-program execution for customers, distributors and sales channels; directed CatMan, merchandiser and beauty-consultant project teams.
• Ensured and provided effective promotions according to focus Trade Marketing Plan in all trade channels in Ukraine based on ROI calculation.
• Calculated annual budget for TM activities and accurately spent the assigned budget.
• Executed launch programs for customers, distributors and sales team.
• Created and produce POS via vendors Contracts/POs Administration.
• Established an efficient communication inside Customer Marketing and Sales Department.