Create commercial-quality AI-generated imagery and cinematic video concepts across beauty, cosmetics, fashion and luxury product categories. Develop photorealistic product visualisations and advertising concepts inspired by luxury beauty and fashion campaigns. Build detailed prompts and creative workflows for image, video, voice and audio generation across multiple AI platforms. Develop visual concepts from initial idea through generation, sequencing, editing and final delivery. Maintain visual consistency across characters, products, styling, environments and image/video sequences. Experiment with emerging generative AI technologies and continuously evaluate new tools and workflows to improve creative output. Combine AI-generated assets with post-production and editing workflows using CapCut and Canva.Develop cinematic product storytelling focused on composition, lighting, movement, texture, colour and premium visual aesthetics. Create portfolio projects for beauty and fashion brands, including cosmetic, fragrance, skincare, jewellery and fashion concepts.

Managed and scaled a portfolio of 100+ B2B clients across performance-driven commercial partnerships. Generated new business through outbound prospecting, networking and industry events. Owned the full commercial cycle from prospecting and pitching through negotiation, closing and account growth. Delivered 5? revenue growth across key accounts within 18 months. Negotiated commercial terms, pricing and performance-based revenue models. Re-engaged inactive clients and converted dormant accounts into profitable partnerships. Worked closely with clients to understand commercial objectives and develop solutions aligned with business needs.

Acquired new advertisers and developed existing commercial relationships. Managed client onboarding and supported campaign performance. Coordinated campaign execution and commercial negotiations. Monitored performance data and identified opportunities for account growth.

Onboarded and managed advertising partners. Monitored traffic performance and quality. Optimised campaigns based on performance data, including CTR and traffic quality.

Generated B2B business through outbound prospecting and cold outreach. Managed the sales cycle from initial contact through negotiation and closing. Negotiated pricing and commercial terms with clients.