Projects:

• U&A, Segmentation (TA: private clients, business clients)
• Audit of delivery market
• Brand health tracking
• Online shopping (GFK)
• Trendwatching
• Service Design
• Ad-hoc.

• Development of analytical/ information system in the company, based on internal and external data analysis;
• Full-cycle research projects management (all types of research projects: consumers - quantitative, qualitative; market - retail audit (for modern trade and pharm channel), prices audit, doctor's sur-veys etc.)
  

• Setting business-processes for research projects;
• Full projects management;
• Work with internal clients in the company (with all functions - Brand Marketing, Category management, Sales, Trade-marketing, Health Marketing): from setting objectives and brief development, tender to interpretation of results and recommendation, implementation into the business, support in strategic decisions - strategic recommendation;
• Work with research agencies: briefing, development and approval of methodology and tools, setting standard processes for research projects realization (standard reports / templates / procedures), control of quality of work - field, report; presentations;
• Work with Global Danone MRCI team (methodologies alignment and implementation - it concerns "Brand Passport testing" - quant test of brand strategy, "Full product experience" - product tests, "NeedStates segmentation" - worldwide segmentation project etc.);
• Market analysis - market evolution, shares, segments, trends, forecasting;
• Development of recommendations, based on research results/data, executive summary preparation.

Projects:

• Research support for Strategic process "True for Truth" for Local Brands Positioning Development / and Global brands platforms localizations in Ukraine (Ethnography, Primary and Secondary Segments, Insight & Tention searching, WorkShops, "Brand Passport testing" qual. and quant.)
• "U&A", TNS Spain (for Activia, Tema, Rastishka)
• "NeedStates Segmantation", TNS (for all food)
• "Retail Audit" (Total Dairy Market and categories: Milk, Spoonable Yogurts, Drinkable Yogurts etc.)
• "Semiotics - decoding of signs" (Indulgence for Danissimo; Functionality for Activia; Kids Products for Rastishka etc.)
• "Indulgence Study", "The Marketing Clinic" (http://www.marketingclinic.com/ )
• "Full Product Experience" (Quant) - Product Tests (for different SKU - in different dairy categories - milk, desserts, kefir, yogurt spoonable, dairy products for kids (Rastishka) and babies (Tema), on different Target Audience)
• "Shoper Study: decision tree", TNS(for CatMan)
• "Danone Umbrella Image study" (Qual)
• "Brand Health Tracking" (Monitoring of brands KPI's, Image, brand equity, AD evaluation)
• "Innovations Screening: Concept / Product / Design Tests" (quant., qual.)

• "Advertising Pre-Tests" (qual., quant.)
• «Gain&Lose analisys» based on household Panel GFK etc.
• "BEST - Blind Product Tests" (quant.)
• "Chains users satisfaction study"(shopalongs)

• "Insight Searching", "Ethnography",
• "Immersion Study" - full day (qual.)
• EYC
• Ad-hock (qual., quant.)

- Leading of Research and analytical department - organization and control of work, setting of business processes - market and consumer research and pricing process, people management;

- Full projects management - marketing researches (brief preparation, setting the objectives to the research agencies, tender, negotiations, development and approval research methodology and tools, contract, coordination, control of terms and quality of works, presentation to TOP-management, setting the process for standard projects - reports and procedures, development of recommendation based on data - research results, support in strategic decisions - strategic recommendation);

- Market analysis - market evolution, shares, segments, influencing factors, trends, forecasting, BSC - analysis;

- Managing of price strategy / price process in company (analysis of competitive environment, competitors prices daily monitoring, strategic planning & operative initiation of price increases, benchmark definition, price positioning for brands / range development);

- Automation of regular internal reporting (work with programmer - briefing, testing, development)

Projects:

- "Retail Audit" on categories: vodka, cognac, wine, cold teas, champagne;

- "Segmentation" ("NeedScope" TNS for Vodka Market, "NeedStates" for Vine Market);

- "Brand Health Tracking" for Vodka, Cognaс, Wine;

- "Blind Product Tests - Competitive Preference" for Vodka, Cognaс, Wine;

- "Innovations Concept / Product / Design Tests" for new brands / products (qual., quant.);

- "Advertising Pre-Tests" (qual.);

- "Corporative Image Study" (qual.);

- "Daily Prices Monitoring" based on price-lists of producers and distributors;

- "Price elasticity" for Vodka Market, based on conjoint method.

Passed to position of "Hade of Research and Marketing Analytics Department".