- Development and support of KPIs system for e-commerce project

- Customer analytics and segmentation

- Web analytics

- Email marketing effectiveness analysis

- Database marketing

- Marketing efficiency evaluation

- managing "ad hoc" research projects for beverage markets

- communication with marketing team and setting research objectives

- coordination of external agencies

- continuous projects support for all Nestle business (retail audit, brand tracking, product tests, consumer household panel)

- research results summarizing and presentation

- ongoing market and consumer trends monitoring and analysis

- managing "ad hoc" research projects

- communication with marketing team and setting research objectives

- managing external agencies

- supporting consumer tracking study

- research results summarizing and presentation

- ongoing market and consumer trends monitoring and analysis

- marketing strategy and brand positioning development

- managing quantitative research projects

- new business development

- market analysis

Senior Methodologist (2004-2007)

- development of research and data analysis methodology

- accumulation of knowledge about methodological tools of GfK group

- statistical analysis of quantitative research data

- project proposals preparation

- preparation of analytical reports and marketing strategy recommendations

- brand and advertising tracking studies

Senior project manager (2003-2004)

Managing of quantitative research projects; responsibility for financial market studies.

-communication with the clients and setting research objectives

-analytical reports preparation

-research results presentation to clients

-project proposals preparation

-research methodology development

-statistical analysis of quantitative research data

-development of questionnaires and other field materials

-controlling of field work and data processing function