Працював в 5 компаніях   19 років 9 місяців

АПК (Агропромисловий комплекс), Автомобільна промисловість та Автобізнес, Торгівля роздрібна / Retail, Промисловість та Виробництво

Commercial Marketing Manager

CNH Industrial Ukraine LLC

АПК (Агропромисловий комплекс)

5 років 2 місяці

02.2019 - 04.2024

Main role:

• Install a customer focused marketing approach throughout the business and achieve targeted EBIT

Responsibilities:

• Develop an annual marketing plan to grow business profitability and implement it, respecting the marketing budget

• Set commercial targets to importers and Area Sales Managers

• Strengthen company's presence with diverse marketing & communication actions (VIP events, demos, fairs, open house events, websites, print materials and adverts)

• CRM, manage the customer journey by targeting specific customer segments with individualized marketing & retail actions

• Analyze the effectiveness of all marketing efforts & report on return on investment

• Demand and Production Planning

• Develop pricing and positioning which reflects the product value (key models, campaigns & discounts)

• Analyze customer needs and market conditions, developing action plans as required

• Monitor volumes and market shares, industry best practices, and competitors, developing action plans as required

• Monitor sales competence and develop training plans accordingly

• Manage product lifecycles from launch to phase out

• Lead and coach Operational Marketing Specialists (4 people)

Achievements:

Turnover is 80 - 100 M $ per year. Case IH is one of the sales leaders in Ukraine, absolutely leader in Moldova. Marketing strategy was developed almost from scratch. The largest agricultural training in Ukraine (Case IH Camp) was done in 2019 as my initiative. The large field event for media (Case IH Technology Day) was done in 2021 as my initiative. Demo tours were started. The portfolio was extended, Case IH became a full liner.

Product Marketing Manager

John Deere Ukraina

АПК (Агропромисловий комплекс)

2 роки 5 місяців

08.2016 - 01.2019

Main Role:

  • Comprehensive product sales support (tractors up to 230 hp, sprayers, air seeders, planters, spreaders) on Ukrainian market

Responsibilities:

  • Analyzing the market situation, market shares, industry best practices and competitors
  • Providing negotiations in technical and agronomic questions with customers throughout the country
  • Preparation and conducting product trainings for importers' staff
  • Developing products’ specifications
  • Developing incentive programs
  • Participating in demonstrations, field days, exhibitions and conferences

Achievements: John Deere is the sales leader. Small and Middle tractors sales result is increased in 3,5 times (2018 vs 2016 years), sprayers (SPS and trailed) in 2,5 times (2018 vs 2016 years). The best sellers 6B tractor model and M-series SPS model were my initiatives and projects. Four big product training events were done (trailed and self-propelled sprayers, small and middle tractors). The largest agricultural trainings in Ukraine (Dealers Salesmen Days Training) were done in 2017 and 2018.

Auto Training Supervisor (Chief of Training Center, Technical Trainer)

“HONDA UKRAINE LLC” / "PRIDE MOTOR LLC"

Автомобільна промисловість та Автобізнес

7 років 6 місяців

01.2009 - 07.2016

Main Role:

  • Introduction the methods of dealers' staff development according to Honda's standards

Responsibilities:

  • Lead and coach technical trainers: 3 persons
  • Preparation and conducting the assessments for technicians of the dealer network: Maintenance, Repair, Diagnosis levels
  • Introduction the thematic trainings within network: Engines, Transmissions, Differentials, PGM-FI, Air Conditioning, Innovative Technologies, Multiplexing, etc.
  • Arranging and conducting new model and new dealer trainings
  • Cooperation with Quality Department in resolving the most difficult technical problems
  • Budgeting, developing and maintaining Honda Ukraine training center, ordering equipment and tools

Achievements: Successful implementation of training programs according to HONDA's standards within HUA Dealer network. Launching JAZZ, PILOT, CR-Z, CROSSTOUR, CIVIC 4D, CIVIC 5D, CR-V, ACCORD, ACURA MDX, RDX and TLX models on the market. The Best Technician Honda 2010, 2011, 2012, 2015 events were done (theory + practice). New Training Center was built and started its operation (Vyshneve city).

Technical_Sales Representative

Trading House "Wesma"

Торгівля роздрібна / Retail

1 рік 2 місяці

11.2007 - 01.2009

Main Role:

  • Comprehensive KNORR-BREMSE product support (pneumatic and electronic-pneumatic braking systems and components) on Ukrainian market

Responsibilities:

  • Providing technical support and resolving of complex technical issues
  • Preparation and conducting training seminars for clients' technical staff
  • Sales and developing customer base
  • Demand and Production Planning

Achievements: Trading House "Wesma" is one of the pneumatic product sales leaders, signing the contract with the biggest Ukrainian transport company "Kievpastrans"

Engineer Designer

Boryspil Auto Plant

Промисловість та Виробництво

3 роки 3 місяці

08.2004 - 11.2007

Responsibilities:

  • Development of design documentation for Etalon and experimental buses in sector of chassis
  • Control for documentation implementation at the production
  • Writing service and owner books
  • Certification of products

Achievements: Etalon buses are the best seller in Ukraine: were developed a range of urban, interurban and tourist models. I was responsible for successful braking system tests with KNORR-BREMSE and WABCO components. "Etalon" buses are certificated in some CIS countries.

Ключова інформація

Personal properties: Purposeful, responsible, self-disciplined, stress-resistant, ability to work both independently and in a team, ability to manage a team, excellent organizational skills, high presentation skills, strong logical thinking, attention to detail and high accuracy. I constantly increase my professional knowledge and skills.

Навчався в 1 закладі

Kharkiv National Auto Road University

Automobile Faculty. Mechatronics Department . Speciality – electronic systems and complexes of vehicles. I am electrician engineer.

Kharkiv, Ukraine, 2004

Володіє мовами

Англійська

поглиблений

Може проходити співбесіду на цій мові

Може проходити співбесіду на цій мові

American English Center 2007-2009, Denis' English School 2012

Німецька

середній

Російська

вільно

Українська

вільно

Курси, тренінги, сертифікати

Sprayers Technical Overview, Netherlands

2017

Getting knowledge and skill concerning the construction, operation and optimization of trailed and self-propelled sprayers

Sales Sprayers Training, Germany

2017

Getting knowledge about product

Crop Care Training, USA

2017

Getting knowledge and skills concerning sprayers, planters, air seeders and tillage.

Planters, Seeders and Sprayers Training, Ukraine

2016

Getting knowledge about products

Acura models training, Japan

2015

Getting construction knowledge and practical skills about new model (TLX, MDX, RDX)

ZF 9 Speed Automatic Transmission, Japan

2015

Getting construction knowledge and repair skills concerning new automatic transmission

Diesel Technologies, Japan

2015

Getting knowledge and practical skills concerning Diesel Technologies of Honda's cars

Expert Electrical Course, Japan

2014

Getting advanced diagnostic skill and knowledge of PGM-FI system

Chief General Repair Instructor Assessment Course, Japan

2014

Getting Chief General Repair Instructor level

Advanced Vehicles Systems and Diagnosis, Great Britain

2013

Getting advanced diagnostic skill and knowledge

CAN (Multiplexing) systems, Great Britain

2012

Getting knowledge and skill concerning CAN (Multiplexing) systems of Honda cars

Diagnosis Specialist Assessment Course (Electrical faults finding), Japan

2012

Electrical Problems Finding Assessment Course

Diagnosis Specialist Assessment Course (Noises and Vibrations location finding), Japan

2012

Noises and Vibrations Finding Assessment Course

Repair Specialist Assessment Course, Great Britain

2012

Getting General Repair Instructor level

Diagnostic Specialist Training, Germany

2011

Getting knowledge and skill concerning new diagnostic equipment, diagnostic procedures

Repair Specialist Trainings (2 times), Great Britain

2011

Getting knowledge and skill for repair specialist (2 times) before assessment in 2012

Hybrid Technologies, Great Britain

2010

Getting knowledge and skill concerning Hybrid Technologies of Honda cars

Додаткова інформація

Additional information:

Soft skills trainings:

  • Effective Presentation 1-2.11.2018 (Center of technology Speaker, Kiev)
  • Finance for not Financier 15-16.01.2018 (Ernst & Young, Kiev)
  • Effective negotiations 12-13.10.2016 year (Training for business, Kiev)
  • Denis' English School 2012 year (Kiev)
  • Presentation and Public Speech training 21-22.05.2012 year (Baltic Training Group, Kiev)
  • Time Management 11.06.2010 year (Corporation Training Company, Ukraine)
  • American English Center 2007-2009 years (Kiev)

Additional information:

  • Driving license category «В» (since 2002 year)
  • English - C1, Russian and Ukrainian - native, German - B1
  • Business trips are possible (up to 60% of working time)

Objective

To acquaint employer with necessary information about me to get Sales and Marketing Manager, Country Manager, Business Manager, Area Sales Manager position with future possibility to have professional advancement.

Vitalii

Sales and Marketing Manager

Київ

42 роки

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