Launched and managed around 50 brands (each having a few products in a product line) in 6 months.

My key responsibilities were:

-Analyzing the Amazon market and approving products for launch-Business planing for the product launch

-Preparing strategy before launching the product: analyzing competitors, determining price range, potential unique sales points, SEO, and image requirements

-Giving specifications for SEO and images to appropriate departments-Launching product and rechecking product metrics: keyword positions, sales, profit, BSR, ranking among competitors, PPC metrics-Revising product strategy and fixing/imrpoving SEO, images, PPC metrics

-Managing departments: operating team, designers, PPC team, client relations, sourcing-Reporting

General responsibilities:

-Creating business plan for the year for each marketplace

-Managing accounts on: SC Amazon US, SC Amazon CA, Walmart US, Walmart CA, eBay, Wayfair-Around 800 SKUs on each account

Operational responsibilities:

-Listing listings in bulk via flat file upload-Editing listing parameters such as category, brand name, title, etc. via flat file or by opening support case

-Transfering reviews from old variations to new ones

-Creating A+ for listings-Creating specifications for designer

-Running deals, promotions

-Resolving account health issues: policy violations, listing content violations, writing appeals and plans of action.

Project Manager/ Brand Manager

My experience as a team leader and my interactions with other in-company departments/teams:

-Brand management of several brands across marketplaces: experience in selling on Amazon, Walmart, Shopify (both seller fulfillment and marketplace/3d party fulfillment, 40-60 sku's in total)

-PPC team: strategy development, launching both auto and manual campaigns, fixing campaigns, adding negative keywords

-Designers team: writing specifications for A+ content, images, videos, SMM content

-Developing plan with marketing team: influence marketing, SMM content - Facebook, Instagram posts, Youtube videos. Creating landing pages

-Logistics team: inventory planning, shipping from China to US (DDP or DDU), carrier and manufacturer research, work with prep centers and shipments to Amazon FBA/ Walmart WFS, also Seller- fullfillment (FBM) directly from the prep center

-Account health maintaining: writing cases, appeals, deleting feedbacks, resolving VOTC issues, reinstating listings

-Financial department: providing daily reports on revenue/sales, budget planning considering all the above mentioned expenses and also including HR expenses/ expenses for outsource employees

-General brand strategy development: preparing a workplan for upcoming month or quarter, setting monthly/yearly revenue and profit goals, monitoring brand achievements according to the goals and discussing changes in strategy with COR

-For completely fresh PL projects: finding new ideas for the product, niche researching, analyzing competitors, basic Marketing Research, budget planning, risk management, business processes development from the scratch

Experience as Account Manager:

-Managing several seller accounts for different brands on Amazon, Walmart and Shopify simultaneously

-Account health maintaining: writing cases, appeals, plans of action, deleting feedbacks, reinstating listings and accounts at risk

-Order management: handling FBM orders, using MCF program for shopify fulfillment, resolving issues with marketplace-fulfilled orders (FBA, WFS) -FBA and WFS shipments: creating shipping plans, providing and getting info from the prep center, submitting shipment reconciliation. Experience in winning cases for unreconciled shipments -Running PPC campaings (auto and manual)

-Listing optimization: competitor research, collecting keyword bank (SEO core) for the listing, writing SEO- optimized titles, bullets, description. Image SEO. I tried it both with and without the help of 3d party software. I have experience working with Helium 10 and other helpful websites for e-commerce, I will share the full list in the end.

-Work with prep center: discussing rates, checking expenses, task management

-Adding new listings- through UI or by file uploading, managing variations

Other:

-Store creation on shopify

-Amazon flat-file understanding

-Advanced Excel/Google sheets user

-Experience with software: Helium 10, Seller Legend, Jung

Experience as Sales Manager

At this position my main goal was to find profitable suppliers for a US-based company in order to carry their products in company’s Amazon store.

-Potential US suppliers research and getting in contact with them: negotiations on cooperation via phone calls or emails

-Drawing up the contract/ Requesting an official letter of authorization from the supplier allowing to sell on different marketplaces

-Supplier catalog research (estimating potential profit from selling products on Amazon, Walmart and any other sales platform)

-Requesting product safety licenses from the supplier

-All the logistics: shipping from manufacturer to the prep, then to FBA -Inventory planning and management

Experience as Account Manager:

-Managing several seller accounts for different brands on Amazon, Walmart and Shopify simultaneously

-Account health maintaining: writing cases, appeals, plans of action, deleting feedbacks, reinstating listings and accounts at risk

-Orders management: handling FBM orders, using MCF program for shopify fulfillment, resolving issues with marketplace-fulfilled orders (FBA, WFS)

-FBA and WFS shipments: creating shipping plans, providing and getting info from the prep center, submitting shipment reconciliation. Experience in winning cases for unreconciled shipments

-Running PPC campaings (auto and manual)

-Listing optimization: competitor research, collecting keyword bank (SEO core) for the listing, writing SEO-optimized titles, bullets, description. Image SEO. I tried it both with and without the help of 3d party software.

-Work with prep center: discussing rates, checking expenses, task management

-Adding new listings- through UI or by file uploading, managing variations

Other:

-Store creation on shopify

-Automation of product upload process

-Amazon flat-file understanding

-Advanced Excel/Google sheets user

-Experience with software: Helium 10, Seller Legend, JungleScout, Keepa, custom CRM's or ERP's