Achievements:

• Led the development of clear and compelling product positioning and messaging, highlighting the product's unique value proposition, resulting in a 20% increase in customer engagement.
• Conducted market research, user interviews, and competitive analysis to identify market opportunities, and user needs, and build buyer and user personas.
• Worked with cross-functional teams to create customer onboarding materials and product guides.
• Increased Conversion rate from trial to paid by 15% and activation rate up to 30%.
• Gathered and analyzed customer feedback to understand needs, pain points, and satisfaction, informing product improvements and development.
• Implemented effective conversion rate optimization strategies across lead generation channels, increasing overall conversion rates by 15%
• Managed PPC campaigns from concept development to execution, collaborating with designers, copywriters, and PPC managers, resulting in a 40% decrease in customer acquisition costs.
• Analysed campaign performance, tested hypotheses, and worked with the team to improve performance to achieve business objectives
• Led the team in creating content for blogs, landing pages, emails, and other channels, increasing brand visibility and positioning
• Organized the complete process of writing and releasing case studies with customers, showcasing successful implementations and strengthening the company's credibility

• Led successful marketing initiatives, including PPC campaigns, content creation, and event organization, resulting in the acquisition growth of 120 students.
• Strengthened client relationships through effective communication, resulting in high satisfaction, retention, and achieving profitability within 5 months.
• Successfully assembled and mentored a team of 12 people

Achievements:

• Played a significant role in the credit committee's decision-making process, ensuring prudent risk assessment and improved loan portfolio quality.
• Conducted thorough business analysis and research, leading to successful risk mitigation strategies and reduced credit losses.
• Fostered collaboration with business owners, enhancing credit risk management and boosting client satisfaction and retention.
• Collaborated to optimize business structures for improved overall efficiency.

Achievements:

• Coordinated work cycles, streamlining operations for a 20% increase in team productivity.
• Optimized goal-setting, improving team focus and alignment.
• Mentored staff, fostering a motivated team that approached new business clients successfully.
• Actively engaged in meetings and negotiations, skillfully resolving conflicts and strengthening customer relationships.