- SEE Nutrition Marketing strategy localization and implementation Category, incl. Communication strategy based on market trends & consumer insights

- Brands P&L and marketing budget effective managing

- Portfolio management and successful optimization, I&R projects management

- Work-coordination with Internal & External stakeholders: Nestle divisions, Agencies

- Successful management of the team (7 subordinates: UA, MD, RO, BG, ADR): work planning, competencies development and timely provision of constructive feedback

-Zone-EU Marketing & Media strategy localization and implementation, UA&MD markets

-Category, Brands P&L and marketing budget effective managing

-New opportunities identifying for brand growth, business cases preparation

- Portfolio management and I&R projects management

-Work-coordination with Internal & External stakeholders: Nestle divisions (Medical, Scientific adviser, Sales, Trade-marketing, Finance, Compliance, PR, Regulatory, Zone, SBU, factories etc,) and Communication partners (Creative, Media, SMM, Digital agencies)

-Management of team (2 brand managers, 2 digital managers, 1 medical communication manager): work planning, competencies development and timely provision of constructive feedback

-Channels & category strategy development and implementation based on shopper insights & trends

-Trade investments managing and efficiency evaluation

-Opportunities identifying across all channels (MT, Pharma, E-Commerce, OOH)

-Pricing strategy determination with Marketing & Finance

-MBP process managing (Leader in ICP, MSR, OMP)

- PPA development by channels, product matrixes recommendation to sales team

-New products support plan managing, activation by channels & top customers (incl. Visibility program, picture of success execution)

-Participation in negotiation process with customers with Sales team

-Selling story incl. category development presentation to key clients

-Collaboration with Zone Commercial team (work-shops, best practices sharing)

-Sales revenue management (was a Lead of the process)

- Leadership & people development (team: 4 subordinates)

-Marketing strategy development & implementation

-P&L managing (marketing budgets, sales, COGS, other expenses)

-Media strategy managing

-Demand forecasting (primary & secondary sales)

- Price managing, pricing strategy determination

-Sales performance, Market share analysis and reporting on BRs

-Brand health parameters analysis, research managing

-Product presentations for Medical force (product training session), toolkit development (incl. POSM)

-Participation in KA conditions determination, trade expenses management

-Key role in Actavis & Teva OTC integration