•Managing MDA category – REFs ; MWO, B-In, AirDresser till Nov’23; WMs till Oct’20

•Portfolio extension - successful launch of new Dryers (#1 MS)

•Developing portfolio analysis and growth strategies in order to achieve business targets

•Short- & long-term marketing support via online/offline channels

•Budget planning & financial analysis to ensure profit targets achieved

•Creating distinctive launching plans based on the business needs

•Market analysis and forecasting based on Gfk reports, consumer insights & findings

•Cross-functional coordination with other departments to make sure new products successfully launched

•Communicating directly with HQ in terms of MDA/SDA line-up management and strategic opportunities

•Constant market concepts and competitor tactics tracking

• Developed and implemented the brand strategies within the different price segments for assigned brands P&S, Jade, Prima Family + brands in non-filter category

• Launched new SKU P&S with menthol capsule and relaunched Style into Jade in UA market

• P&S family portfolio extension by launching new product in slim format for MD and AZ markets

• Supervised trade marketing team in promo strategy development, advocacy program implementation, POSM, sales support materials and equipment production

• Competitive environment analysis in trade channels and regions, brands pricing and performance

• Analyzed consumer researches and insights based on data provided by InMind, AC Nielsen, GFK

• Developed and led monthly product presentations/training sessions for trade customers and sales force

• Cooperation and management BTL, media agencies from briefing to post-evaluation campaign stage: nationwide promo campaign for P&S "Drag racing" and "Grill Fest" for Prima Lux

• Assisted customers with product selection and queries
• Maintained work area in terms of cleanliness and hygiene
• Handled inventory and stocks
• Maintained customer information in the store database
• Analyzed sales reports and district data to develop higher sales targets

• Assisted the BM in toothbrush category
• Prepared and analyzed market data, short-term forecast, category performance analysis
• Partnered with advertising agencies in order to create POP's materials, press campaign support, SAP procedures, artworks adaptation, documentation procedures (selling stories, SKU forms, etc.)
• Supported sales promotions to ensure there was no overstock, price tracking, P&L assistance to BM
• Adaptation of CP UA corporate web-site and social pages, competitive activities tracking (digital & in-store)
• Utilized and developed excellent time management agility

• Worked with database and supported the branding of advertising materials
• Updated company website with a fresh and progressive style focusing on the educational section
• Responsible for the planning of all company events
• Liaison and coordinator for guests during events

• Utilized company database in order to conduct recruitment for employers
• Monitored leading Ukraine-based companies in order to provide recruitment support
• Worked with statistic data and inquires of HR managers in order to fulfill their hiring needs
• Provided weekly statistical data in a report to the general manager