Працювала в 8 компаніях   16 років 4 місяці

IT, Торгівля роздрібна / Retail, Готелі / Ресторани / Розважальні комплекси, Краса / Фітнес / Спорт, IT - консалтинг / Послуги / Виробництво устаткування, Послуги для населення - інше

Marketing Manager

AI Analytics Startup

IT

1 рік 8 місяців

05.2022 - 12.2023

As a Marketing Manager embarking on my first startup journey, I was driven by the desire to build from the ground up — establishing processes, fostering interactions, and forging vital connections. My efforts paid off as we successfully navigated to the second round of investment. Now, armed with this invaluable experience, my ambition is to apply my marketing acumen to emerging and robust products, propelling them towards greater success and market prominence. Presented the product at the WebSummit conference in Lisbon in November 2023

Marketing Lead

Ultra

Торгівля роздрібна / Retail

2 роки 5 місяців

01.2020 - 05.2022

Marketing Lead in the ULTRASSHOP online store, which was opened by ULTRAGROUP, representing 11 well-known brands in Ukraine: Levi's, Guess, Baldinini, Karl Lagerfeld, BOSS, HUGO, Moschino, Antony Morato, Stilnology, BOSS Kids and Guess Kids. My work included managing advertising campaigns and partnership projects, analyzing the effectiveness of marketing activities and controlling the allocation of the marketing budgetThe main aim is to represent the business online, increase traffic, sales and work with the IT team.

Head of digital

ITAKA, Пляжный комплекс

Готелі / Ресторани / Розважальні комплекси

3 роки 9 місяців

01.2017 - 09.2020

Development of marketing strategies in Ukraine, CIS, and Western Europe. Launching offline and online advertising campaigns. Managing a team of more than 50 people

Marketing Manager

ITAKA Night Club & Beach Resort

Готелі / Ресторани / Розважальні комплекси

2 роки 6 місяців

04.2017 - 09.2019

Head of marketing

STREKOZA FITNESS

Краса / Фітнес / Спорт

1 рік 2 місяці

10.2015 - 11.2016

As the Head of Marketing of a fitness club offering a wide range of services and programs for sports activities and health improvement, I was responsible for developing and implementing marketing strategies to attract new clients and retain existing ones. My duties included organizing advertising campaigns, promoting club memberships and special offers, as well as managing social media and content marketing.

Marketing Manager

Woop

IT - консалтинг / Послуги / Виробництво устаткування

4 роки 9 місяців

01.2011 - 09.2015

Development of marketing strategies, partner attraction, affiliate program development

Head of digital

7 небо

Послуги для населення - інше

2 роки 11 місяців

01.2009 - 11.2011

As the Head of Digital for a wedding and events company, I developed and implemented effective marketing strategies, managed Google Ads campaigns, and optimized our website for SEO. My focus was on increasing online visibility and driving engagement, balancing creative marketing with analytical approaches to enhance our brand's presence in the event planning industry.

Marketing specialist

Yo night club

Готелі / Ресторани / Розважальні комплекси

1 рік 5 місяців

08.2007 - 12.2008

As a marketing specialist in a nightclub when social networks were not yet at their peak of popularity, my main focus was on outdoor advertising and traditional marketing methods. I was responsible for developing and implementing advertising strategies, which included designing banners, posters, and other types of outdoor advertisements strategically placed at key points in the city to attract the attention of the maximum number of potential visitors. My work also involved organizing promotional campaigns aimed at increasing the club's attendance and collaborating with local partners for joint events.

Ключова інформація

Setting up the whole process from start to finish

Scaling the campaigns

Showing the logic of building advertising campaigns

Audience Retargeting

Team Management

Social Media Marketing

Influencer Marketing

Brand partnerships

PR relationships

Event Management

Content Production

PerformanceAnalytics

Work closely with Head of Product, Head of Marketing, CTO, Head of Customer Support And Sales to deliver top-notch products

Навчалась в 1 закладі

Odesa Mechnikov National University

Экономико-правовой

Одеса, 2007

Володіє мовами

Англійська

середній

Іспанська

базовий

Російська

рідна

Українська

рідна

Александра

marketing specialist | smm I таргетолог

Одеса

Готовий переїхати: Київ, Дніпро, Запоріжжя

1 000 $

40 років

повна зайнятість, неповна зайнятість, проектна робота

Характер роботи: віддалена робота

Оновлено 4 місяці тому