• Sourced and verified B2B contact data (80–1,200 records per segment) across European and US markets, applying multi-criteria filtering (company size, tech stack, hiring signals) to build structured, segmented datasets.

• Designed Excel/VBA tools to track outreach funnel metrics (contacts reached, responses, conversions), achieving a ~10% cold conversion rate.

• Built ETL pipelines in Python and Power Query; developed VBA automation to auto-log communication timestamps, reducing manual data entry and improving workflow consistency.

• Built an automated order configurator in Excel using conditional logic to auto-filter valid configurations and calculate pricing.

• Delivered within 24 hours, eliminating manual configuration errors.