Працювала в 4 компаніях 16 років 11 місяців
Інтернет, АПК (Агропромисловий комплекс), Торгівля роздрібна / Retail, Медіа / ЗМІ
Freelance
Freelancer
Інтернет
1 рік 8 місяців
10.2022 - до теперішнього часу
NICHES (military, BAD, korean cosmetics, fashion, agricultural equipment and others)
- analysis of the site/application, traffic sources and channels (SEO, SEA, Meta, Instagram, Chatbots), customer retention tools (e-mail, push);
- funnel analysis, finding weak points, creating a backlog to increase CR;
- web interface and UX/UI аnalysis, UAT;
- content analysis;
- analysis of competitors;
- planning work on improvement and promotion taking into account the goals and objectives of the business;
- recommendations for improving CRO;
- defining the main KPIs;
- gained experience with Dynamic yield for work with web interfaces and A/B/C testing, Algolia for work with site search.
Program and project manager in e-commerce (PM/PO)
Agrarian and Building Alliance «ASTRA» (shop.astra-group.ua)
АПК (Агропромисловий комплекс)
9 місяців
06.2021 - 03.2022
- Launched the online store shop.astra-group.ua after 2.5 years of development.
- Conducted a comprehensive audit of the Internet project and performed a SWOT analysis.
- Planned, managed, and monitored the improvement of the resource's technical characteristics, UX/UI parameters, user checkout, content, and integrations with ERP and payment systems.
- Conducted onboarding of new specialists and worked with them: developer's team, SEO, 1C, designer's team, and PPC agency.
- Worked with fixed-price and time-and-materials contracts, planned costs, and managed the budget.
- Managed the backlog, prioritized and set tasks (using Basecamp and Trello), monitored and controlled execution, analyzed the obtained results, and accepted them for implementation.
- Prepared documentation and a technical basis for implementing payment through payment systems Fondy, WayforPay, and NovaPay on the store's website.
Responsibilities:
- gathering, upgrading and prioritizing requirements;
- implementing and supporting technical improvements (leading and prioritizing project backlog);
- preparing, maintaining and controlling the necessary project documentation;
- working with distributed teams (in-staff and outsource, up to 25 people);
- daily follow-up, troubleshooting;
- promoting the online store (choice of tools);
- organizing the sale on marketplaces (prom, olx);
- working with key metrics and OKR, KPI;
- budgeting and scheduling (long/mid/short term).
E-commerce project manager
Reloading (reloading.com.ua, chistogun.com)
Торгівля роздрібна / Retail
10 років 4 місяці
11.2010 - 03.2021
- Managed the creation of retail online stores from scratch;-placed it in the top 10 by the main search positions;
- Optimized and controlled all business processes from order to customer delivery
- Developed, implemented and managed measures to retain existing customers and attract new ones.
Responsibilities:
- defining project high-level concept and development strategies to meet requirements;
- iImplementing and supporting technical improvements;
- determining customers' needs and preferences;
- planning, managing, controlling SEO, SMM, SEM, email marketing;
- working with different teams (in-staff and outsource up to 10 people);
- budgeting (long/mid/short term).
Financial Controller
"ECEM Media Ukraine" LLC
Медіа / ЗМІ
3 роки 9 місяців
02.2007 - 11.2010
- built a system for financial accounting and reporting that focused on standardization and automation;
- organized the work of the project management teams in terms of preparing and implementing financial reporting;
- managed a few projects simultaneously (up to 4).
Responsibilities:
- management and tax accounting;
- budgeting for production, sales, advertising;
- planning, monitoring, and controlling financial flows for all projects. (https://book-ye.com.ua/ https://tyzhden.ua/).
Ключова інформація
SKILS
Hard skills: Project planning, Risk management, Time management, Team management, Project Scheduling, Project Budgeting, SLDC, Waterfall, Agile (Scrum, Kanban), Gantt, Roadmap, Magento, WordPress, Opencart, CSS, HTML.
Soft skills: Communication, Negotiation, Leadership, Organization, Interpersonal,Problem-solving, Critical thinking, Patience, Adaptability.
Tools: Atlassian (Jira, Confluence, Trello), Ganttpro, Git, Slack, Canva, Miro, Mindomo, Basecamp, Creatio, 1C, Bitrix 24, Microsoft Office, Google Workspace.
SUMMARY
PM with 10 years of experience in planning, creating, managing and developing web projects. My portfolio includes work in the field of web development, e-commerce, sales, finance.I feel capable of changing issues in a successful way.Appreciate honesty and transparency with clients, partners and team members.
Навчалась в 1 закладі
Kyiv National Economic University
Finance
Kyiv, 2002
Володіє мовами
Англійська
середній
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Іспанська
середній
Російська
вільно
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Українська
вільно
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Курси, тренінги, сертифікати
Digital Marketing and e-Commerce
https://www.coursera.org/account/accomplishments/professional-cert/8SK5MB5V4QP4
Applying Project Management in the Real World https://www.coursera.org/account/accomplishments/certificate/R7AEKHJ7Z8MM
Project Initiation, Project Planning, Agile Project Management, Waterfall Project Management, Project Execution, Project Closeout.Risk management, Procurement management, Change management, RACI, Stakeholder management.
IT Project management https://courses.iampm.club/certificate/37925940.png
Waterfall, Agile (Scrum, Kanban, Lean) project management methodology. Documentation and reports according to PMBOK. Project management: scope, integration, cost, time, risk, procurement, human resources, quality, communication, stakeholders management. SDLC and technical aspects of development (frontend/backend frameworks and languages) and others more.
WEB analytics for business
SEO Leap
Додаткова інформація
Software and services
- Microsoft office 365, Text and graphic editors (Word, Paint, Excel, Photoshop, Canva), Trade + warehouse (online.moysklad.ru), 1С.
- Knowledge of SEO and its tools, GSC, GTM, Google Analytics.
- SMM, SEM.
- Experience with CRM systems Creatio, Moysklad.
- Experience with the project management program Trello, Basecamp, Atlasian (Jira, Confluence)
- Experience with Dynamic yield for working with web interfaces A/B/C testing, Algolia for working with site search.
- Work with Smartsender.com, Miro.com, Sendpulse, 13chats and others services.
- Basic knowledge of HTML, CSS, SQL.
- Work with CMS (Magento, Opencart, Wordpress, etc.).
INTERESTS
Yoga, photo, gardening.
Nataliia
Nataliia
Product Manager
Київ
Готовий переїхати: Вишгород
Активно шукає роботу
повна зайнятість, неповна зайнятість, проектна робота
Характер роботи: віддалена робота, гібридна, в офісі/на місці
Оновлено 2 дні тому