Працювала в 5 компаніях   14 років

FMCG, Торгівля роздрібна / Retail, Банки

Marketing Manager

ІНТЕРСТАРЧ УКРАЇНА, ТОВ

FMCG

1 рік 7 місяців

04.2023 - до теперішнього часу

• fully organise the company's participation in international exhibitions (search events and book the stands, communicate with organisers and contractors, manage document flow, create stand’s design)
• involved in creating marketing materials including information catalogues, brochures and digital content
• working closely with designers to create exhibition stands designs and printed materials
• co-manage the company's online presence, including website content, social media channels

E-commerce price analyst

METRO Україна

Торгівля роздрібна / Retail

5 місяців

10.2022 - 03.2023

- monitored competitive enviroment and implemented company's price strategy by price reaction;
- analyzed opportunities to drive sales, attract clients and achive margin goals regarding current market situation;
- proactively communicated with buying team about price changes, income targets and market situation

marketing specialist

Леруа Мерлен Україна / Leroy Merlin

Торгівля роздрібна / Retail

1 рік 6 місяців

02.2021 - 08.2022

Selected Accomplishments
•Created a catalogue of Christmas Decor. I chose items according to 4 styles of company’s range, existing stock, helped to make quality photos, coordinated working process of creation with designer. This catalogue was the first-time company had such a marketing campaign. On its base e-mailing, viber-communication and site section had big hit with clients. Sales goal was reached.
• Took part in creation of different marketing campaigns which helped to increase sales of different groups of items for more than 25%, increasing some group’s activity for more than 37%.
• Marketing campaigns I took part in achieved goal of 15% company’s TO share.
• Supported the existing and launched new advertising campaigns (online and offline advertising);
• Carried out marketing research of the market and analysis of advertising activities of competitors;
• Took part in development of advertising creative concepts and setted tasks for designers;
• Analyzed the effectiveness of all marketing campaigns and events, collections and company's service;
• Developed the ideas for positioning the company and its products on the market (online and offline stores);
• Organizated and monitored the process of creation of advertising catalogues - worked with category managers, creative and advertising agencies and designers;
• Participated in the development of marketing activities for the promotion of new products and other incentives for customers;
• Participated in the development and compilation of complex marketing strategies and its implementation according to different factors such as seasonality of sales, etc;
• Proactive communicated with marketing director, commercial department, advertising and creative agencies;
• Created and implemented all viber communications, took part in process of generation posts an FB, web-site campaigns.

Category product Specialist

Леруа Мерлен Україна / Leroy Merlin

Торгівля роздрібна / Retail

5 років 11 місяців

03.2015 - 02.2021

• product database Management: range and price change, etc • prepared and analyzed reports of the department's commercial activities • Fulfilled the website • Implemented company's price strategy • Searched and selected assortment to create the best product offer to customers • Planned and selected goods for commercial activities • Managed background for negotiations with suppliers, supported the signing of contracts • controlled the fulfillment of obligations by suppliers, calculated penalties • Organized and supported marketing campaigns and suppliers compensations • Developed implantation plans of products to facilitate customers' choice • Organized communication with stores and suppliers; • Clerical work

Referent/assistant

Commercial Industrial Bank

Банки

4 роки 3 місяці

12.2009 - 03.2014

  • searched necessary information to manager;
  • analyzed WES-site fulfillment and suggested how to improve it
  • monitored implementation of management instructions
  • acted as secretary of the Chairman of the Board
  • registered, systematized and prepared incoming/outgoing mail

Ключова інформація

  • Developed a highly detailed merchandizing mapping of 700+ chandeliers according to styles and prices. This mapping was used by store employees in displaying chandeliers in the lighting department

  • On manager's request conducted an independent research of suppliers for LED decorative lightbulbs. My market analysis revealed suppliers who provided quality products with excellent purchasing prices and payment conditions.
  • Negotiated with several suppliers successful returns of goods and monetary compensations that helped significantly in stock optimization and allowed the company to earn more than 6000 euro
  • Had been successfully maintaining the website: provided all pictures for 2500+ products of lighting department, filled in detailed product descriptions/specifications that gave customers easy access to product characteristics

Навчалась в 2 закладах

National Technical University of Ukraine

Faculty of Law

Киев, 2010

Kyiv National Economic University named after Vadym Hetman

Faculty of International Economy and Management

Киев, 2009

Володіє мовами

Англійська

вище середнього

Французька

базовий

Російська

рідна

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Українська

рідна

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Марина Юріївна

Маркетолог/ маркетинг / бренд менеджер

Київ

37 років

повна зайнятість, неповна зайнятість

Оновлено 1 місяць тому