CORYTECH / IN-HOUSE IGAMING PRODUCT (NDA)
CEO / CMO (PRODUCT)|02.2024
Role & Scope: Built and led a self-contained, full-cycle iGaming arbitrage organization from the ground up. Strategic management of multiple media buying units and a cross-functional team of 30+ specialists. Concurrently acted as CMO for an In-house iGaming product, defining its marketing strategy and driving global user acquisition. Strategic leadership and management of a multi-unit iGaming structure.

Key Achievements:

- Building an Autonomous Arbitrage Powerhouse (Zero-to-One): Engineered a self-sufficient business structure operating across Tier-1, Tier-2, and Tier-3 GEOs. Transitioned the team to a "manager-of-managers" model, enabling global scaling and operational stability without daily CEO intervention in buying processes.

- Multi-Source & Multi-Model Expertise: Orchestrated large-scale campaigns across all major traffic sources (FB, In-App, PPC, UAC, Influencers). Developed high-performing cases for both CPA and Spend models, optimizing profitability and ensuring high-quality traffic delivery for diverse partners.

- In-house Product Launch & Growth (CMO Role): Successfully led the market entry for an in-house iGaming product. Developed the comprehensive marketing strategy, managed multi-GEO launches, and built complex user acquisition funnels that stabilized the product's position in competitive markets.

- Cross-Unit Financial Architecture & P&L: Engineered a consolidated financial ecosystem connecting multiple interdependent business units (arbitrage operations and the in-house product). Managed a baseline monthly media buying budget of $250K+, actively scaling to significantly higher volumes based on performance targets, while maintaining strict capital turnover and transparent unit economics across the entire organizational structure.

- Strategic Bottleneck Management: Expertly identified and mitigated systemic risks (traffic volatility, payment gateway issues, infrastructure health) before they impacted the bottom line. Leveraged deep market expertise to maintain steady growth during industry shifts.

Established a self-sustaining arbitrage team, collaborated with partners on CPA and spend models, managed monthly budgets over $250k, and gained extensive, complex experience within the evolving arbitrage market.

Scope: Brought in as a strategic consultant and interim executive to drive zero-to-one launches, scale digital marketing ecosystems, and build educational products for leading platforms and institutions.

Responsibilities:

- KSE (Kyiv School of Economics) | Head of Digital Media Buying (01.2025 – 04.2025 | 3 months sprint) The Challenge & Result: Tasked with an urgent build-out of a media buying department. Within a strict 3-month deadline, successfully launched core digital acquisition channels from scratch, securing the Top-2 spot in Ukraine for the volume of enrollment applications among private universities.

- Atom University | CBDO (04.2023 – 11.2023 | 7 months) & CMO (06.2021 – 02.2022 | 8 months)The Challenge & Result: Engaged for two distinct growth stages. As CMO, built the lead generation department (FB, Google, TT) from ground zero, achieving a sustained ROMI of 300%+. Returned as CBDO to drive product expansion: managed the architecture of a custom LMS platform, implemented automated product creation processes, launched 6 new educational products, and secured a major affiliate partnership with Everad.

Role Evolution: Progressed through the full career cycle from a hands-on Media Buyer to Head of the Department. Directly managed and optimized high-volume advertising campaigns across Facebook and Google Ads, specializing in Gambling, Betting, Dating, Microloans, and Sweepstakes verticals.- Technical Infrastructure: Personally configured and oversaw the entire tracking and attribution ecosystem, including AppsFlyer, Firebase, Keitaro, and OneSignal.- Mobile App Lifecycle: Managed the complete publication cycle for mobile applications on Google Play and the Apple App Store. This included semantic core development, creative design, and ASO (App Store Optimization) to drive and monetize organic traffic.- Performance & Risk Management: Successfully executed over 100 cases across diverse niches. Management expertise is built on extensive practical experience, from creative A/B testing to analyzing systemic failures and refining budget allocation for maximum ROI.

CMO | Product Manager | Head of Video Advertising- Market Pioneering: Co-organized and scaled a high-growth arbitrage venture focused on video pre-roll monetization within web-players, leading the market during the pre-programmatic era.- RTB & AdServer Architecture: Spearheaded the 2-year development cycle of a proprietary in-house AdServer and RTB (Real-Time Bidding) platform. Engineered core algorithms that were subsequently adopted by major industry players.- Business Transformation: Rapidly progressed from hands-on advertising operations to strategic product leadership, scaling company turnover by over 400%.- Commercial Impact: Secured anchor contracts with top-tier advertisers and publishers, with key partnerships accounting for 25% of the total annual revenue.- Strategic Evolution: Established a comprehensive AdTech foundation by bridging the gap between performance marketing, product engineering, and large-scale business development.