I participated in the development of a new product and the maintenance and improvement ofexisting B2B and SaaS websites and applications at Digital Distribution/Marketplace.Responsibilities and Achievements:

• Strategic Product Management: Focused on a deep understanding of user needs andimplemented strategies aimed at maximizing user experience and achieving key performanceindicators.

• Optimization and Metrics: Implemented a metrics system based on comprehensive analysis ofuser activity and behavior, leading to a significant reduction in churn rate by 15% and anincrease in Customer Lifetime Value (CLTV) by 20%.

• Innovative Solutions: Successfully introduced the"Merchandising Module,"resulting in a 25%increase in user satisfaction and a substantial growth of Monthly Recurring Revenue (MRR) by18%, thanks to innovative approaches in product development.

• Strategic Planning and Market Expansion: Developed a strategic backlog, conductedcompetitor and market research, and successfully implemented product scaling strategies innew geographic areas, ensuring stability and success in the market.

My skills include experience in design and A/B testing, collaboration with cross-functional teams,expertise in Agile methodologies and Scrum processes, and excellent communication andpresentation skills.

My goal is to create highly effective and innovative products to achieve thecompany's strategic objectives

Responsibilities include all software cycle steps starting from pre-sale, team budgeting,requirements specification to project closing and publishing.

Projects as such:Hometer/Barduck/Etesal Health/Flexible CRM

• Managing the delivery of custom web projects, including mobile projects

• Defining project scope, preparing Statement of Work documentation

• Performing project planning

• Managing customers feedback and making adjustments upon change requests

• Tracking projects progress on the daily basis, carrying out meetings with customers

• Tracking and immediate resolving of project issues and risks

• Managed the workload for individual team members, established individual goals andobjectives, performed reviews and provided feedback for individual team members

• Communication and Conflict resolutionAchievement: On the Flexible CRM project - Implemented and successfully conducted a seriesof A/B tests, which resulted ina 15% increase in conversion, increasing the effectiveness of using CRM for repeat salesOn the Etesal Health project -

A system of metrics was implemented, which reduced theoutflow of medical professionals by 20%, and also increased the value of the client's life cycle(CLTV) by 25%.

• Collection, processing and prioritization of ideas for features:

• Collect, process and prioritize ideas for new functionality from stakeholders, team and users.

• Analysis of business ideas: Study and analysis of business ideas, including competitive analysis and search for ready-made solutions.

• Conducting user interviews and creating questionnaires: Conducting user interviews and creating questionnaires for data collection andanalysis.

• Development and agreement of the product concept: Creation and agreement of the product concept with stakeholders.

• Preparation of documentation with functional and non-functional requirements

• Development of functionality for student and teacher profiles: Development of functionality for profiles specially adapted for students andteachers• Metrics Management and A/B Testing: Implementing and managing metrics to track product performance, and conducting A/B testing forfeature optimization.Achievements: Implemented the use of AR and 3D content to increase the effectiveness of learning, providing students with new opportunitiesfor understandable and exciting learning of the material.