• Distributors channel support & development: 16 key-distributors, installers, strategic partners

• Event, trainings, conferences, seminars, webinars management:
• Launch event/ London, Oct 2022

https://ajax.systems/special-event/ Ajax

• Business Day/ Birmingham, Jan 2023

https://ajax.systems/blog/ajax-business-day/https://www.linkedin.com/posts/ajax-systems_ajaxuk-ajaxsystems-ajaxbusinessday-activity-7028330323050409984-6ZWP?utm_source=share&utm_medium=member_desktop

• Marketing planning and budgetingMarketing materials developmentCo-promo with partners

· YouTube management: channel strategy and content plan development, supervision of creatives development (all advertising materials: printed, video, materials for social media), video production and channel support.

· SMM (social media management) in particular on Instagram, Facebook and YouTube

· Personal brand development/consulting.

· Management of events, online web, business photo shooting, trainings.

· Marketing strategy development and implementation.

· Preparation of Consumer Electronics exhibitions.

· Creative materials development (online/offline): leaflets, promotion materials, advertising layouts, banners, technical specification online cards, reach content for e-shops.

· Co-promotions development and implementation.

· Events coordination and trainings management.

· Filming and Research outbound: based on draft TV-scenario, I had to find appropriate locations abroad, arrange all permits, check filming rules and fee with local authorities, prepare filming plans, prepare accommodation and transfer for filming crew.

· Personal brand creation and promotion.

· Marketing communication campaigns development.

· MICE (meetings, incentives, conference and events management).

ACHIEVMENTS:

"Heads and Tails Shopping" (Орел и Решка Шопинг)

· Rotterdam | https://www.youtube.com/watch?v=v2CS1Cgi8Js

· Minsk | https://www.youtube.com/watch?v=v5QdFVfk9rk

"Men around the world" (Вокруг М / Леся Здеся)

Spain | https://www.youtube.com/watch?v=G1Ny60egAr8&t=1s

· Reality-show "LoveLoveCar" (1st season, 25 episodes/Europe), 1+1 production

https://tet.tv/ru/1plus1video/lavlavcar/1-sezon/

· Reality-show "LoveLoveCar" (2nd season, 25 episodes/Europe), 1+1 production

https://tet.tv/ru/1plus1video/lavlavcar/2-sezon/

· Marketing strategy development and implementation.

· Development and implementation of advertising campaigns.

· Company image support, CSR (Corporate Social Responsibility).

· Development of new products/categories, new markets research.

· Personnel management, development of evaluation and motivation system and reporting.

· Management of TV-show filming onsite/ full preliminary location scouting and filming preparation/arrangements including all filming permits with local authorities, prepare filming plan, prepare accommodation and transfer for filming crew.

ACHIEVMENTS:

· Greenland | https://www.youtube.com/watch?v=HT9Ax9UFFUg

· Spain (Bilbao, San-Sebastian) | https://www.youtube.com/watch?v=gQhCf4qYPtk

· Faroes Islands | https://www.youtube.com/watch?v=ULgt_UNJUBw

· Azores Islands | https://www.youtube.com/watch?v=TbjXm-fOW7s

· Washington DC, USA | https://www.youtube.com/watch?v=5Sg0vKt5Eso

· Arizona, USA | https://www.youtube.com/watch?v=YoHr3xI5YMI

· Boston | https://www.youtube.com/watch?v=tbKwXRZEU_A

· Orlando | https://www.youtube.com/watch?v=7vuByNS53ZU

· Annual Marketing communication strategy development for home appliances categories i.e. washing machines, refrigerators, microwave ovens, vacuum cleaners, integrated ovens, worktops and air conditioners.

· Home appliances marketing budget planning, control, estimation (annual, quarterly, monthly base). P&L (profit and loss management).

· Regular reporting to HQ and Top Management.

· Regular competitive analysis (Media, Communication, GFK*).

· Marketing communications campaigns development and implementation (ATL, BTL, PR, Retail**).

· Press-conference initiation and managing.

· Digital marketing.

· Retail communication development and implementation.

· Development of Incentive programs for Direct partners.

· Launching campaigns development and implementations.

· Effective sponsorship campaigns planning vs sales targets.

· Marketing research planning and results implementation.

· Sales-increase marketing activities development.

· Close cooperation with sales and product team.

· Managing Agencies (Cheil Communication, Starcom).

ACHIEVMENTS:

· Growing Brand Awareness Index (key categories: WM, REF).

· Growing NPS index*** (key categories: WM, REF).

· Successful local holistic marketing communication campaigns launches.

· HQ marketing campaigns relevant localisation.

· Growing MS | REF, MWO, VC categories #1 MS (MS - market share measured in %, in pieces).

· Accurate budget planning (profit and loss management).

· Successful sponsorship programs: Ukrainian TV channels such as 1+1 and Inter.

· Numbers of successful launch events, dealers' conferences, FSM (Floor Sales Managers) trainings support.

· Marketing communication campaigns development and implementation (ATL, BTL, Retail).

· Marketing budget control.

· Co-promotion campaigns development, implementation, estimation, reporting with Key-partners.

· Incentive programs and dealers' event for Key-partners development and implementation.

· Press-conference support.

· Regular competitive report preparation.

· Channel activity coordination.

· Managing Agencies.

ACHIEVMENTS:

· Growing Brand Awareness Index (key categories: WM, REF).

· Growing NPS index (key categories: WM, REF).

· Successful holistic marketing communication campaigns launches.

· Growing MS | REF, MWO, VC categories #1 MS.

· Efficient management with Agency Key-client.

· Development of communication campaigns (ATL, BTL).

· Photo shooting coordination, TV/Print and Radio materials production.

ACHIEVMENTS:

· Growing Brand Awareness Index.

· Implementation of numbers of communication campaigns.

· Full creative assistant on big events for Tarkan (Turkish popstar) and Brayan Adams (Canadian popstar) which were sponsored by TM Lifestyle.

· Efficient management with clients (Enran Akros, Novy Zir, BHFZ, Dobra Voda and TM Lifestyle).

· Efficient workflow distribution within the agency.

· ATL/BTL campaigns development.

ACHIEVMENTS:

· New brands development (Vedmedyk Bo, tm MIKADO etc).

· Successful ATL campaigns.

· Acquiring new clients.

· Agency presentation.

· Participation in research materials development and data base manipulation.

· Focus Groups assistance.

· Assistance in research reporting.

ACHIEVEMENTS:

· Increasing data base of new clients.