WOW24-7 - Customer Support Outsourcing for Europe & US-based SaaS, IT Services, and E-Commerce.

Key Achievements:

1. Increased sales by 48% (2022–2023) and 25% (2023–2024) by integrating three new referral channels and boosting MQLs from key segments by up to 12% YoY.
2. Elevated MQL-to-SQL conversion to 80% YoY (2022–2023) through the introduction of lead qualification criteria, tighter alignment between marketing and sales, an updated sales workflow, and tailored marketing materials.
3. Increased AOV by 50% YoY (2023–2024) and doubled average quarterly revenue (2024 vs. 2022) by prioritizing high-margin service bundles, refining market positioning, and enhancing website UX for a smoother customer journey.

Responsibilities

• Developed marketing strategy (incl. segmentation, ICP, USP, MQL/SQL criteria).
• Conducted competitor analyses, enabling a 25% price increase and guiding strategic development.
• Built and led a marketing & sales team of six (incl. a British AE) plus 3–5 freelancers (Including onboarding & compensation plan creation)
• Oversaw omni-channel marketing (website, referrals, review platforms, SEO, PPC, email, exhibitions, cold outreach) and managed website redevelopment.
• Launched a content marketing program (podcast with email/social media distribution, blog posts, PR, and expert content).
• Created high-impact marketing materials (testimonials, case studies, sales decks, presentations).
• Set up and maintained HubSpot CRM, designing marketing/sales workflows, and scoring system, and collaborating with cross-functional teams.
• Tracked performance data, and conducted lead source analysis.
• Managed budgeting and planning.
• Maintained open communication and alignment with peers and executives.

1. Implemented Email marketing and aftermarket services: survey, quality control, upsale
2. Designed, implemented and managed marketing automation
3. Launched Content marketing: case studies, articles, lead magnet, selling texts
4. Launched CRM marketing: implemented, set and taught
5. Implemented outreach inside existing clients by Account-based marketing
6. Managed design landing pages and offers for all target segments and group of products: structure, selling texts, design
7. Searched and supervised of contractors: SEO, PPC, Remarketing
8. Managed Direct Mail marketing: design and implemented strategies of mails sending to decision makers
9. Designed marketing strategy with step-by-stap implementation plans: designed Unique Selling Proposition (USP), sales funnels and customer journeys, bases segmentation, qualified and scoring leads
10. CRM: implement, setting and training

1. Searched and recruited salesforce staff
2. Made plans and control of sales and business trips for subordinates
3. Launched and managed a remote office and implemented CRM system
4. Organized education: sales book, scripts, training, professional literature
5. Made analysis of the reasons for the loss of customers and the motives for acquiring new customers and implemented best sales practices from the best managers
6. Communicated and met with key customers, suppliers, partners
7. Organized of participation in specialized exhibitions and creation marketing materials for them
8. Managed the finances: Current Asset Balance, Financial plan/fact, Cash flow budget
9. Managed a team with up to 14 members
10. Developed a new line of business
    

1. Calculated and technical justification of the projects
2. Business trips to the cities of Ukraine and the CIS
3. Company and equipment's presentation
4. Took part in an industry exhibition
5. Prepared marketing materials and filled website by content
6. Searched and consulted customers