Працював в 4 компаніях 14 років 3 місяці
Торгівля роздрібна / Retail, Інтернет, Торгівля оптова / Дистрибуція / Імпорт-експорт
Chief Marketing Officer / Chief Technical Officer
Разумный Дом, ООО
Торгівля роздрібна / Retail
3 роки 5 місяців
02.2021 - 07.2024
Technical team and digital marketing team management:
- design of technical development strategy;
- design of overall digital marketing strategy;
- design of complex server architecture;
- MVP development for 3 business directions (B2C, B2B, Industrial Heating).
Server Architecture Design and Maintenance:
- Ubuntu and Centos Server (Hetzner Cloud) and LEMP/LAMP stack installation;
- nginx and .htaccess routing configuration;
- domain, Cloudflare CDN and SSL configuration (50 websites);
- cron with bash scripts configuration, e-mail server configuration etc.
Web Dev Activity:
- MVP with JAMStack architecture development (JS + API + Markup);
- DB architecture design, API/RestAPI development;
- Backend (with API connection) and frontend (with ajax, js, bootstrap) development.
Marketing Activity:
- Google Ads, Google/Facebook Products Feed, Google/Facebook remarketing;
- Social Media Marketing in Facebook, Instagram, TikTok, Youtube;
- Search Engine Optimization with link building and PBN network design;
- Omnichannel communication system design and development.
Results: 10x budget optimisation, ROMI - 350% (for B2C) and 3$ CPL and ROMI - 10 000%
Chief Marketing Officer / Chief Operation Officer
FEX.NET
Інтернет
3 роки 2 місяці
05.2017 - 07.2020
Operation management activity:
- design of the overall company strategy for IT startup;
- several teams management (development, marketing, customer success, finance);
- operational market and business analysis, MVP prototyping.
Server Architecture Design and Maintenance:
- Debian server (Digital Ocean) and LAMP stack installation;
- .htaccess routing configuration, Kubernetes for balancing configuration;
- CDN service, e-mail, filesharing services configuration.
Web Dev Activity:
- DB architecture development, API development;
- Backend (pyton) and frontend (react.js) development;
- MVP for cloud storage development.
Marketing Activity:
- Overall Google Ads strategy and activity design (over $200 000/month);
- Google/Facebook remarketing strategy design;
- Social Media Marketing in Facebook and LindeIn;
- CPA network and affiliate program development.
Result: +8 mln. unique visitors/month; 1.5 mln paying audience, ATV - $4.5, LTV - $22, LTC - 24 month, Churn Rate - 16-24%
Digital marketing director / Chief Technical Officer
Сырное королевство / Дабл Ф Групп, ООО
Торгівля роздрібна / Retail
1 рік 7 місяців
09.2015 - 04.2017
Server Architecture Design and Maintenance:
- Centos and Ubuntu server and LAMP stack installation;
- .htaccess routing configuration;
- CDN service, e-mail, filesharing services configuration.
Web Dev Activity:
- site with CMS development (Opencart, DLE, Wordpress) frontend + backend;
- landing page network development (php, mysql, bootstrap, css, js, html);
- CRM + e-mail services integration;
- analytics system development (Power BI + SQL queries).
Result: 2x revenue for e-commece department (for 3 month), national retail network design and franchise model launch (in 15 regions).
Chief Marketing Officer / Chief Technical Officer
IDC Group
Торгівля оптова / Дистрибуція / Імпорт-експорт
5 років 9 місяців
09.2009 - 06.2015
Server Architecture Design and Maintenance:
- Centos, Debian, Ubuntu server (Hetzner) and LEMP/LAMP stack installation;
- nginx and .htaccess routing configuration;
- domain, Cloudflare CDN and SSL configuration (5 websites).
Web Dev Activity:
- MVP for e-commerce site development (php, mysql, css, js, html);
- landing page network development (php, mysql, bootstrap, css, js, html);
- CRM, chatbots, messangers and e-mail services integration.
Marketing Activity:
- Overall Google Ads strategy and activity design;
- Google/Facebook remarketing strategy design;
- Social Media Marketing in Facebook;
- Search Engine Optimization with link building and PBN network design.
Ключова інформація
- Digital marketing strategy development
- Linux Server management (Centos, Ubuntu, Debian)
- Backend Development (DB architecture, API and RestAPI design, php methods design)
- Frontend Development (html, css, javascript)
- MVP design and development (mainly for IT startups)
- Technical team management and digital marketing team management (3-25 team members)
- JAM Stack and PWA web development
Навчався в 2 закладах
Kyiv National Economic University name after Vadym Hetman
Postgraduate School of international Trade and Marketing
Kyiv, 2016
Kyiv National Economic University name after Vadym Hetman (Kyiv, Ukraine)
Department of the International Economics and Management, Master degree in the International Economics with knowledge of English language
Kyiv, 2013
Володіє мовами
Англійська
поглиблений
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Німецька
середній
Російська
вільно
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Українська
рідна
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Курси, тренінги, сертифікати
Google Analytics 360 Basic Course
Link to the Certificate - https://bit.ly/3iY0ODT
Advanced Course to the Google Analytics
Link to the Certificate - https://bit.ly/3c5YDwu
Додаткова інформація
Driver's license
Category "В", 2013 year
Computer skills
- Experience in operating with popular project management systems (Jira, Redmine) and Slack;
- Experience in operating with omnichannel communication software (e-mail, SMS, messengers, chatbots);
- Experience in operating with many CRM systems, helpdesks, business process scenarios, unique CRM system development;
- Experience in operating with web- and business analysis software (Microsoft Power BI, Google Analytics, Google Data Studio etc.)
Personal qualities
- Experience in technical and operation management mainly in IT startups (from strategy design to business process optimization);
- Strong "soft" skills and ability to explain complex thing in simple way;
- Experience in maintaining the communication with project owners, investors in different spheres;
- Experience in multicultural and multidimensional team management.
Scientific activity
Numerous publications in Ukrainian and foreign scientific journals on international marketing and management:
- Ponomarenko R. The evaluation of marketing asset influence on the effectiveness of international companies / R. O. Ponomarenko. // Management Theory and Studies for Rural Business and Infrastructure Development. - 2016. - #3. - pp. 281-29
- Ponomarenko R. Key determinants of managing the marketing asset of global companies / T. Tsygankova, R. Ponomarenko // International Economic Policy. - 2016. - # 2. - pp. 75-97
Roman
Roman
Chief Marketing Officer / Project Manager
Київ
повна зайнятість
Характер роботи: віддалена робота, гібридна
Оновлено 2 місяці тому