Product Marketing & GTM Execution
- As CMO, personally owned the product marketing function end-to-end — positioning, GTM, and launches — building it from scratch within the marketing organization.
- Delivered 15+ GTM launches across 8+ services and products, including new launches and major updates.
- In June 2026, developed and executed 3 GTM strategies for 3 different products in parallel, including a full redesign of an existing service.
- Used AI daily as part of the product marketing workflow — for market research, competitive analysis, experimentation, and content generation — to speed up decisions and launches.
B2B GTM & Sales Enablement
- Owned B2B GTM and lifecycle strategy for Freelancehunt’s core revenue line.
- Designed and scaled the B2B sales enablement system — messaging, onboarding assets, call scripts, and performance analytics.
- Built a case-study content engine (2023–present) and lifecycle email programs (onboarding, freelancer-search assistance, cross-sell) as the core trust-building and retention infrastructure for B2B accounts.
- Delivered: +30% AOV among B2B clients, +25% YoY revenue growth via a new B2B retention strategy (2022–2024), and restored B2B sales volumes to pre-war levels by July–August 2022.
Market entry: Poland
- Defined product positioning, value proposition, and product-market fit for the Polish market through in-depth research of the freelance and financial services landscape.
- Designed the product format and value proposition (JTBD-driven) aligned with local market needs.
- Activated core acquisition channels (SEO, PPC, SMM, PR, internal communications).
- Optimized the customer journey map across key lifecycle stages (acquisition > activation > retention), including a redesign of the MVP user flow from registration to the core conversion event that drove a 2? increase in conversion rate.
- Implemented a system of product and business metrics to track growth, activation, retention, and monetization readiness.
- Achieved 18% month-over-month growth over eight consecutive months, confirming strong early traction and scalability of the product.
Developed and executed the brand and growth strategies for Freelancehunt ("Freelance = Freelancehunt") in Ukraine.
Built and led the marketing organization: hiring, onboarding, mentoring, and coordinating in-house teams and external vendors. Set objectives and performance targets using the OKR framework.
Key results:
- Grew the number of users purchasing non-mandatory subscriptions by 90%, driving +80% revenue growth from this segment.
- Delivered a PR strategy that generated 250+ earned media publications annually across industry, national, and business media in Ukraine and Poland.
- Increased brand awareness by 50% in 2025 compared to 2024.
- Increased the company’s market share in Ukraine from 65% to 80%.

• Developed and executed GTM strategy for launching the lending product on the online market — from positioning through channel activation to conversion into sales.
• Owned the online-to-offline lead funnel end-to-end: generated leads for the online product through media and performance marketing, then built the contact-center lead-processing workflow that converted them into offline sales — the core growth engine of my first four years in the role.
• Led the website and mobile app UI/UX design processes in collaboration with designers and developers.
• Designed and implemented a unit economics system and end-to-end funnel/product metrics tracking (acquisition > lead > offline conversion) using Google Analytics, Google Tag Manager, and Power BI, to evaluate channel efficiency and guide budget allocation.
• Developed and owned the digital marketing strategy for brand growth and demand generation.
• Introduced and scaled post-view attribution methodology to measure the incremental impact of display and brand media campaigns.
• Built and optimized performance marketing systems across paid acquisition channels.
• Implemented and optimized API-based traffic acquisition.
• Built brand recognition among potential customers up to 75% without using TV advertising.
• Designed and implemented an analytics system for tracking cross-channel, online, and offline sales, enabling more efficient marketing budget allocation.