Project job. Created a new case of the project: idea, presentation, budget, media plan, sponsor packages.

Brand manager in event & marketing department

The goals are to participate in marketing & events strategy, to create and realize events, launch of the products, increase brand awareness and profit of the company, manage the projects from the idea to realization using different approaches. Managed a team of 10 people inside the projects.

• developing and implementing marketing and sales strategy for promoting the brands, increasing the brand awareness and profit of the company (launch online/offline companies)
• launch of the products using mix of marketing instruments (ATL/BTL/digital)
• project/event management: conducting full cycle events: from the idea to realization (events inside the company, online/offline events, events on the request of top external companies, B2C and B2B segments, medical/kids/business/ entertainment formats)
• attracting and accounting new clients to the projects
• managing of product marketing material, promotional material, POS Activities
• digital marketing: SMM, target, landing, email marketing, banners, influencers, articles (press and post releases)
• searching professional speakers, artists, leadings for the projects
• working with technical contractors, designers, productions, decorators and so on
• budgeting, monitoring and reporting of each projects

Achievements:

- around 45 successfully realized projects around Ukraine (Kharkiv, Kiev, Dnepr, Odessa, Lvov)

- successfully cooperation with companies as Campari, Winfort, Chanel, Perwoll, Nemiroff, Pari Match, Givenchy, Brocard, Bayadera, San inBev, Kievskij Vitaminnij Zavod, Mary Key and many others

- optimization of the costs in each project

- attraction of new key clients as a result the annual profit increases on 50%

Examples of some implemented projects (as project manager):

November 2020 - online conference for the parents, 1000 guests

https://parents.moirebenok.ua/

October 2020 - Family Blog Day with bloggers (30 persons)

https://marieclaire.ua/tag/family-blog-day/

August 2020 - online event "Digital Svidanie" from Marie Claire journal. Around 3500 guests

https://marieclaire.ua/lifestyle/didzhital-svidanie-marie-claire-prizy-ot-mary-kay-modnye-sovety-i-drajvovoe-nastroenie-ot-zvezdnyh-ekspertov/

August 2020 - Family Blog Day, with bloggers (30 persons)

https://www.moirebenok.ua/mother/mamochkinyi-interesyi/family-blog-day-kak-proshel-atmosfernyj-prazdnik-dlya-mam-blogerov/

July 2020 - Perwoll Fashion Day with bloggers

https://www.youtube.com/watch?v=90FuA80xXlI

May 2020 - online conference «Я буду мамой», 1000 guests

https://www.moirebenok.ua/materialy-na-ukrainskom-yazyke/vse-pro-vagitnist-ta-pologi-beztsinni-poradi-vid-9-providnih-ekspertiv/

February 2020 - Playmate of the Year - 500 persons

https://www.facebook.com/watch/?v=619399015348577

https://www.facebook.com/236214063161258/videos/619399015348577

November 2019 - Marie Claire Conference - around 300 persons

https://www.facebook.com/pg/MarieClaireUkraine/photos/?tab=album&album_id=1184502015076274&ref=page_internal

September 2019 - Family Day Festival - around 40 000 people

https://liza.ua/lifestyle/poster/festival-family-day-ustroil-nezabyvaemyj-semejnyj-prazdnik/?fbclid=IwAR1zZNDbyR_QK9YGUoUChC1WUX5c81TymXGkeIvj

Worked with managers, customers and buyers.

Engaged in the launch of new projects and products in Ukraine.

Full launch - from the idea to implementation:

• invented and made presentations for management
• presented on stage (for an audience of 50 to 300 people)
• invented steps, promotions for promotion
• conducted training for managers, etc.
• conducted analysis of sales, shares
• launch of the commercial site

As a result of the work carried out, brand awareness and sales of products increased.

1. 07.2010 - 07. 2015 Brand Manager Cosmetics & Luxury, Medical brands

• developing and implementing marketing and sales strategy for promoting the brands, increasing the brand awareness, recruiting new sales managers
• organizing, conducting and analyzing sales actions, directing to increase the sales volume
• recruiting new reps: placing the vacancy, calling to cold and hot candidates, conducting interview and presentation, inviting to the training.
• developing the conceptions, planning, conducting and analyzing the effectiveness ads campaign in Mass Media, TV, and Internet to promote the products and brands, increase sales volume and brand awareness
• direct marketing: work with data base, segmentation of the base of the potential clients, organization of distributing marketing materials, analyze of the feedback
• creating and supporting online shop magazine: filling with sales actions, POS materials, pricing and technical issues
• implementing and coordinating the projects from Holding on local level: launch of new products; definition of the product price; translating, adapting and editing POS materials for local print; providing reports concerns projects (analytics, forecasting); coordinating the effectiveness and the status
• 10.2009 - 07.2010

Assistant to General Manager SE "Zepter International Ukraine"

• 10. 2007 - 10. 2009

Assistant to Finance and Administrative Director SE "Zepter International Ukraine"