Працював в 11 компаніях 29 років 3 місяці
Послуги для бізнесу - інше, Телекомунікації / Зв'язок, Медіа / ЗМІ, FMCG, Реклама та PR-послуги
Marketing consultant
Freelance
Послуги для бізнесу - інше
4 роки 10 місяців
12.2019 - до теперішнього часу
- Created effective brand and portfolio strategies, launched market researches, communication and PR campaigns for such companies as Ukrainian Rails, Lego, Valesto.
Marketing Manager
Vodafone Ukraine, Kyiv
Телекомунікації / Зв'язок
4 місяці
07.2019 - 11.2019
- Managed acquisition of the new customers and lead development of the strategic and tactical advertising campaigns with focus on TV and Digital to improve Brand perception, consideration and loyalty
- Initiated development of the new products and services to attract new and maintain existing customers
Marketing Director, TET TV Channel
1+1 Media, Kyiv
Медіа / ЗМІ
2 роки 2 місяці
09.2016 - 11.2018
- Developed Positioning and Product Strategy to secure market share growth
- Switched communication focus to digital to build products awareness amongst new viewers that tripled the online audience
- Increased viewership audience during premieres by 15-20%
Marketing Director
A-Mobile, Abkhazia
Телекомунікації / Зв'язок
2 роки 10 місяців
11.2013 - 09.2016
- Developed Brand Positioning, Portfolio, Marketing and Communication Strategies
- Doubled active subscribers' base annual growth rate
- Grew the market share by 20% in 6 months
Director Consumer Engagement, Area East
Philip Morris Intrnational, Novosibirsk
FMCG
1 рік 1 місяць
06.2012 - 07.2013
- Established effective operational structure and business processes
- Improved field performance effectiveness by average 20%
- Minimised debts to key agency partners
Global Brand Manager
JTI / Japan Tobacco International, London HQ
FMCG
1 рік 11 місяців
07.2009 - 06.2011
- Refined Global Portfolio Strategy for Silk Cut to secure growth in key markets
- Developed Global Brand Guidelines
Brand Manager
JTI / Japan Tobacco International, Moscow
FMCG
4 роки 3 місяці
03.2005 - 06.2009
- Revitalised LD to turn continuous market share decline into growth up to No. 2 brand in Russia
- Managed introduction of Wings that became unprecedented launch on the Russian tobacco market
Client Service Director
FCB MA, Moscow
Реклама та PR-послуги
1 рік 5 місяців
09.2003 - 02.2005
- Managed multimillion International re-launch TTL campaign for Aeroflot
- Assigned to the group of Clients, including Aeroflot, Kraft, New Zealand Milk, Russian Snack Company and Saratov Confectionery factory
Client Service Director
Lowe, Kyiv
Реклама та PR-послуги
3 роки 2 місяці
06.2000 - 08.2003
- Managed recreation of Nestle's local chocolate brand image
- Doubled the agency business and margins from two major Clients - JTI and Daimler-Chrysler
- Assigned to the group of Clients, including Nestle, JTI, Unilever, Daimler-Chrysler, Group SEB and Canon
Client Service Manager
Personal Marketing, Kyiv
Реклама та PR-послуги
2 роки 5 місяців
12.1997 - 05.2000
- Managed development and deployment of various BTL activities for Reemtsma and Unilever
- Assigned to the group of Clients delivered 70% of the agency net income
Executive Producer / Journalist
Privat TV
Медіа / ЗМІ
4 роки
11.1993 - 11.1997
- Worked as a journalist and anchorman of a talk show for teens
- Arranged shooting of several programmes including documentary about the Chernobyl catastrophe
Ключова інформація
- Strategic Marketing
- Brand Management
- Marketing Communications
- Brand Portfolio Strategy
- New Brand Launch
- National Campaigns Launch
- Advertising Production
- Media Planning
- Project Management
- Digital Marketing (WEB, SEO, SMM)
- Team Management and Development
Навчався в 1 закладі
Kharkiv National Univercity
Business / Managerial Economics
Kharkiv, 2000
Володіє мовами
Англійська
вільно
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Николай
Николай
Markeitng Director
Київ
Готовий переїхати: Львів, Одеса, Дніпро, Харків
повна зайнятість
Оновлено 1 місяць тому