Implementation and control of the implementation of the management policy of the visual manifestation of brands in all points of representation of the Fund, in all media and public communications of the Fund. Development of the concept of visual attributes/brands of the Fund. Working with the Foundation's Brandbook: compliance with requirements, updating, etc. Brand risk management. Development of new areas/projects of visual presentation of the Fund. Consulting and supervision of project managers for brand promotion and protection. Providing the Fund with branded products for the implementation of its activities: planning, development and implementation. Budgeting.Selection of contractors in cooperation with the procurement department, negotiations with contractors and partners. Preparation and conclusion of contracts, follow-up of payments, signing of acts of completed works, management of project document flow. Control of the implementation of contracts by contractors: quality, terms, etc. Coordination of the designer's work.

Working with data obtained as a result of marketing research. Working with large amounts of information, spreadsheets in Excel. Compiling and writing reports for clients in Power Point, Power BI. Analysis of the competitive environment. Analysis of ongoing advertising campaigns. NPS analysis. Comparison with previous periods. All types of research: quantitative and qualitative.

Making media plans to promote product advertising campaigns, as well as the Vodafone Retail brand. Media plans for outdoor advertising (OOH), subway, national and regional radio, TV, audio advertising in shopping malls. Evaluation of the effectiveness of advertising campaigns. Reporting to vendors. Sending SMS about promotional offers. Outdoor advertising in / at shopping centers. Documents in SAP.

Promotion of company services through direct and indirect advertising, sponsorship. Media planning. Coordination of media plans with a media agency. Placement of advertising: outdoor advertising, advertising in the subway, radio, Internet. Calculation of the effectiveness of media coefficients. Creative layouts for all advertising types with creative agency. Creative static and dynamic banners for online advertising, writing contextual ads. Holding BTL actions.

Analysis of B2B and B2C segment competitors by region. Analysis of different consumer segments. Development of new tariff plans for various cities and different segments. Development of advertising campaigns for customers in terms of products, services, image. Development and production of advertising, printing, promotional materials for points of sale, as well as for other projects for different cities in their region. Design of sales and service centers. Work with special software. CRM systems, SAP. Placing information about tariffs and promotions on the website and in your personal account.

Development of advertising campaigns for clients of mass and middle segments in terms of products, services, images. Analysis of the results of campaigns, evaluation, reporting. Development of creative campaigns in the framework of the developed brand positioning segment. Making and production of advertising, printing, promotional materials for sales points, as well as for other projects. Media planning. Analysis of competitors (including communications) (focus products, images, messages).

Ensuring the branch network of the bank promotional materials and souvenirs. Development and adaptation of layouts of advertising and merchandise (posters, flyers, branded products, etc.). Assistance in organization of regional and national advertising campaigns, working with media agency.

Negotiating with contractors, contracts. Participation in the organization of advertising campaigns and other events aimed at stimulating sales of banking products through a network of branches and maintain a positive image of the bank. Timely provision of supporting evidence to the accounting department intra transactions, taxation, and financial reporting.