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Працювала в 4 компаніях   13 років 11 місяців

Інтернет, Реклама та PR-послуги

Affiliate manager

Arbillion

Інтернет

3 роки 11 місяців

03.2022 - до теперішнього часу

  • Work in the vertical "beauty and health".
  • Selection of top offers on various affiliate networks: working with network managers, and checking demand using Google Trends and the Google keyword selection tool.
  • Uniqueization of landing pages for launching campaigns.
  • Technical integration of the landing pages with the domain and hosting.
  • Setting up and launching advertising campaigns in Google ads for branded queries.
  • Analysis of the effectiveness of advertising campaigns, disabling ineffective offers, and optimization of current campaigns.

Internet Marketing Specialist (Freelancer)

Freelancer

Інтернет

11 років 6 місяців

07.2014 - до теперішнього часу

  • communication with clients;
  • commercial offers for new customers;
  • marketing analysis: target audience, competition, regional and seasonal demand;
  • implementation of e-mail newsletters using the systems: Sendpulse and Mailchimp;
  • Viber and push mailings through the Sendpulse service;
  • promotion of YouTube channels through Google Ads and social networks;
  • development of promotion strategies in search and display networks: in Google Ads, Yandex.Direct, Bing Ads, and Yahoo Gemini (including various remarketing / retargeting strategies);
  • development of dynamic search campaigns;
  • promotion of Shopping campaigns in Google Ads through the Merchant Center;
  • promotion of dynamic remarketing campaigns on Google Ads (through the Merchant Center and not only) and through Facebook;
  • development of adaptive banners using the Google Ads editor and smart banners in Yandex.Direct;
  • promotion of mobile applications using Google Ads, App Store, and Facebook;
  • setting up and maintenance of all possible types of advertising campaigns on social networks: Facebook, Instagram, TikTok, Twitter, and Snapchat: performance monitoring, constant optimization;
  • performance analysis using Google Analytics and Yandex.Metrica and sales statistics from customers and call-tracking systems (I-stat, Ringostat, Binotel, etc.);

  • analysis of landing pages (basics of usability);

  • setting technical tasks for programmers to install the necessary codes and protocols, working with Google Tag Manager;

  • setting technical tasks for the development of banners for the designer;

  • banner development using the Canva service;

  • video creatives development with CapCut service;

  • compilation of advanced progress reports for clients with a performance slice and optimization options.

Major PPC Manager

Aweb

Реклама та PR-послуги

1 рік 7 місяців

02.2013 - 08.2014

  • preparation of commercial proposals for new customers;

  • marketing analysis: target audience, competition, regional and seasonal demand;
  • development of a promotion strategy in search and display networks (including various remarketing / retargeting strategies);
  • setting up and maintaining campaigns in Google Ads; Yandex Direct; targeted networks Vkontakte, Facebook: efficiency control, optimization;
  • performance analysis using Google Analytics and Yandex metrics, additional statistics on sales from customers, call-tracking systems (I-stat, Ringostat);
  • preparation of advanced progress reports for clients.

PPC Manager

Prado digital marketing laboratory

Інтернет

1 рік

03.2012 - 02.2013

  • preparation of commercial proposals for new customers;
  • marketing analysis: target audience, competition, regional and seasonal demand;
  • development of promotion strategies in search and display networks;
  • setting up campaign management in Google Ads, Yandex Direct: efficiency control, optimization;
  • reporting on work done for clients.

Ключова інформація

Windows, iOS, MS Office, Internet, Google Ads, Google Ads Editor, Yandex Direct, Direct Commander, Google Analytics, GTM, Yandex.Metrica, Bing Ads, Yahoo Gemini, tools for targeted advertising in the social. networks ( VK, Facebook, Instagram, LN, MyTarget), Key Collector, Canva - advanced user.

Навчалась в 1 закладі

National Technical University of Ukraine 'Kyiv Polytechnic Institute'?

Social Informatics

Kiev, 2013

Володіє мовами

Англійська

вище середнього

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Російська

рідна

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Українська

рідна

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Курси, тренінги, сертифікати

Google Ads and Google Analytics Certificate

Kiev, 2023

Certified Google Ads and Analytics Specialist 

Додаткова інформація

Intention

Long-term work with interesting projects in the field of Internet marketing on a remote part-time basis

Additional Information

  • only interested in remote work;
  • work with clients from the CIS, USA, Europe, Israel, the UAE;
  • have experience working with various advertising budgets ($ 50 - $ 100,000 per month);
  • have experience working with projects in various fields of business (for the entire period of work ~ 500 projects)
  • work with large volumes of data;
  • carry out work in clearly set deadlines.

Veronika

Internet Marketing Specialist (remote only)

Київ

2 000 $

35 років

неповна зайнятість, проектна робота

Характер роботи: віддалена робота

Оновлено 2 роки тому