Працювала в 3 компаніях   13 років 11 місяців

Інтернет, Промисловість та Виробництво, Реклама та PR-послуги

Internet marketing manager

Freelancer

Інтернет

11 років 3 місяці

11.2014 - до теперішнього часу

  • Communication with existing clients.

  • Preparation of commercial proposals for new clients.

  • Analysis of competitors, features of a particular business, seasonality, target audience.

  • Creating a marketing strategy to promote the project, depending on the niche of the

    business and advertising sources.

  • Development of graphic banners using the Canva tool, responsive banners using Google

    Ads and smart banners in Yandex Direct.

  • Setting up and maintaining advertising campaigns in Google Ads (search campaigns,

    display network, shopping campaigns, dynamic search ads, remarketing (search, display, dynamic)), Yandex Direct (search campaigns, retargeting, YAN) and Bing Ads: control of effectiveness and involvement, conducting various experiments, optimization, etc.

  • Setting up and manage advertising campaigns in social networks VKontakte, Facebook, Instagram.

  • Advertising mobile applications in Google Ads and Apple Search App.

  • Set up and maintain video ads on YouTube using Google Ads tools.

  • Analysis of the effectiveness of advertising using Google Analytics, Yandex Metrics and

    other analytics services (Serpstat, etc.).

  • Set up a Google Merchant Center.

  • Setting up an account, goals in Google Tag Manager. Connection via GTM of third-party

    servers (pixel FB, Yandex Metrika, etc.).

  • Implementation of e-mail newsletters using the SendPulse service.

  • Writing technical specifications for the programmer to install the necessary codes on the

    site, create feeds.

  • Writing personalized reports for existing customers with an analysis of the dynamics of changes.

  • Recommendations for optimizing landing pages in order to increase the effectiveness of advertising campaigns.

Contextual advertising specialist

Sourdough "vivo"

Промисловість та Виробництво

11 місяців

01.2014 - 11.2014

  • Analysis of competitors, business features, seasonality, target audience.

  • Creating a promotion strategy in search and display networks.

  • Development of graphic banners using the Google Adwords editor.

  • Setting up and manage advertising campaigns in Google Adwords and Yandex Direct:

    monitoring indicators, various experiments, constant optimization.

  • Analysis of the performance of advertising using Google Analytics and Yandex Metrics.

  • Writing a report on the work done for the client.

Contextual advertising specialist

LLC “Prado digital marketing laboratory”

Реклама та PR-послуги

1 рік 10 місяців

03.2012 - 12.2013

  • Preparation of commercial proposals for new customers.

  • Analysis of competitors, features of a particular business, seasonality, target audience.

  • Writing technical specifications for designers (drawing banners) and programmers

    (setting codes).

  • Setting up and manage advertising campaigns in Google Adwords and Yandex Direct:

    create a strategy, performance monitoring , various experiments, constant optimization;

    on social networks VKontakte and Facebook too.

  • Analysis of the performance of advertising using Google Analytics and Yandex Metrics.

  • Writing a report on the work done for each client.

Ключова інформація

  • Experienced user: MS Office, Google Ads, Google Ads Editor, Yandex Direct, Yandex Metric, Google Analytics, Google Merchant Center, Google Tag Manager, Canva, Direct Commander, Key Collector.

  • Leading customers from CIS countries, Europe and the USA.

  • Work with large amounts of data in various business areas.

  • Ability to work with small and large advertising budgets (from $50 / month to $10,000).

Навчалась в 1 закладі

National Technical University of Ukraine "KPI"

IASA, Social Informatics

Kiev, 2014

Володіє мовами

Англійська

вище середнього

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Російська

рідна

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Українська

рідна

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Курси, тренінги, сертифікати

Certified Analytics Specialist

Kiev, 2019

Certified Google Adwords Specialist

Kiev, 2019

Google Conferences

Kiev, 2015

Додаткова інформація

Personal qualities

Hardworking, attentive, stress-resistant, sociable, quickly perceive new information. Carefully and responsibly to work.

Target

Remote work on various contextual advertising projects.

Daria

Internet Marketer

Київ

1 000 $

35 років

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